The Business Storytelling Podcast

720: How to connect business storytelling to revenue

24 Feb 2025

Contributed by Lukas

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a g...

719: Reviving the American Dream: The story of the Vortic Watch Company

19 Feb 2025

Contributed by Lukas

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the ...

718: What's good AI prompt writing?

10 Feb 2025

Contributed by Lukas

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better res...

717: Is copywriting a good career?

05 Feb 2025

Contributed by Lukas

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good...

716: Podcasters highlight their favorite non-profits during Podcasthon 2025

28 Jan 2025

Contributed by Lukas

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds o...

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

22 Jan 2025

Contributed by Lukas

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We...

714: How to measure the impact of SEO

21 Jan 2025

Contributed by Lukas

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to meas...

713: AI and Copyright - How does it all work?

14 Jan 2025

Contributed by Lukas

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content w...

712: The art of self-leadership with Heather Younger

03 Jan 2025

Contributed by Lukas

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book ...

BONUS: How I clean up sound on video with Adobe Podcasts

22 Dec 2024

Contributed by Lukas

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it m...

711: What's the role of business storytelling in research?

19 Dec 2024

Contributed by Lukas

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Bria...

710: The value of online reviews for local businesses.

18 Dec 2024

Contributed by Lukas

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytellin...

709: Should you use your name as your website's URL

17 Dec 2024

Contributed by Lukas

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelli...

708: The role of creativity in advertising

16 Dec 2024

Contributed by Lukas

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast"...

707: Are you saying what people can't unhear?

12 Dec 2024

Contributed by Lukas

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological princ...

706: Book launch week: The new "Instagram for Business for Dummies"

06 Dec 2024

Contributed by Lukas

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker...

705: How to earn an audience for your podcast

05 Dec 2024

Contributed by Lukas

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Pod...

704: What podcasters must know about the new FTC Deceptive Ad Rules

04 Dec 2024

Contributed by Lukas

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on p...

BONUS: How I secure my eye-level webcam with a stand

01 Dec 2024

Contributed by Lukas

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as...

703: What is the future of content marketing?

22 Nov 2024

Contributed by Lukas

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minutt...

702: Taking the Leap to Self-Employment

22 Nov 2024

Contributed by Lukas

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "...

701: What does digital transformation really mean?

14 Nov 2024

Contributed by Lukas

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. ...

700: Let's debate this: Podcast seasons or no seasons?

12 Nov 2024

Contributed by Lukas

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable...

699: AI Marketing and the Law: What Marketers Need to Know

09 Nov 2024

Contributed by Lukas

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for ...

698: How to actually cater to your audience

05 Nov 2024

Contributed by Lukas

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they ar...

697: What works today in word of mouth marketing?

01 Nov 2024

Contributed by Lukas

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a...

696: How product, brand marketing, and content marketing work together

24 Oct 2024

Contributed by Lukas

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing a...

695: What is scorecard marketing and how does it work?

22 Oct 2024

Contributed by Lukas

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to dis...

694: Solving problems in broken businesses

21 Oct 2024

Contributed by Lukas

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business...

BONUS: How to book your appearance on The Business Storytelling Podcast

20 Oct 2024

Contributed by Lukas

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

693: How to use AI for brand visibility

17 Oct 2024

Contributed by Lukas

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Bark...

692: Accessibility in podcasting

12 Oct 2024

Contributed by Lukas

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What doe...

691: Why you can't overlook accessibility in your marketing

10 Oct 2024

Contributed by Lukas

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 o...

BONUS: Is your marketing saying things that can't be unheard?

02 Oct 2024

Contributed by Lukas

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab yo...

690: AI-Powered Storytelling: Personalizing Your Business Narrative

18 Sep 2024

Contributed by Lukas

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about comb...

689: How to write for the busy reader

13 Sep 2024

Contributed by Lukas

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real Wor...

688: The narratives that connect us to our customers

10 Sep 2024

Contributed by Lukas

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understand...

687: The role of psychology in marketing

09 Sep 2024

Contributed by Lukas

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of ...

686: Corporate behaviors that turn customers away - huh?

06 Sep 2024

Contributed by Lukas

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would wan...

BONUS: How I got press credentials to the NFC Championship game

06 Sep 2024

Contributed by Lukas

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditential...

685: Decision-making in marketing - do you remember last year's decision?

04 Sep 2024

Contributed by Lukas

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making...

684: What's the current state of buyer trust in the purchasing process?

30 Aug 2024

Contributed by Lukas

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRa...

683: When does it make sense to learn how to code?

28 Aug 2024

Contributed by Lukas

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updatin...

682: How to do better content testing

27 Aug 2024

Contributed by Lukas

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testin...

681: How to scale AI in content strategy

23 Aug 2024

Contributed by Lukas

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and...

680: Is an AI avatar of myself a good idea?

16 Aug 2024

Contributed by Lukas

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones...

679: How to not let corporate life overtake your whole life

15 Aug 2024

Contributed by Lukas

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even ...

678: The difference between a patent, copyright, and trademark

07 Aug 2024

Contributed by Lukas

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business ...

677: Why brand first

06 Aug 2024

Contributed by Lukas

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful br...

676: Using AI to drive e-commerce conversions

31 Jul 2024

Contributed by Lukas

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the compan...

BONUS: Talking content performance on The Business Story of the Week Podcast

30 Jul 2024

Contributed by Lukas

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling ...

675: When someone is committed to misunderstanding you

24 Jul 2024

Contributed by Lukas

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress...

674: How to build a community around your business

23 Jul 2024

Contributed by Lukas

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat abo...

673: What is content operations and do I need that?

12 Jul 2024

Contributed by Lukas

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is con...

672: Are Facebook ads worth it?

10 Jul 2024

Contributed by Lukas

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The po...

671: How to build high-return ad campaigns

02 Jul 2024

Contributed by Lukas

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a ...

670: When do I need an attorney for my small business?

27 Jun 2024

Contributed by Lukas

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this sec...

669: The Era of Virtual Assistance: How to use a virtual assistant

25 Jun 2024

Contributed by Lukas

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on ...

668: How to make money with my website by renovating it

20 Jun 2024

Contributed by Lukas

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by...

667: How AI-powered vending machines are changing grab-n-go shopping

12 Jun 2024

Contributed by Lukas

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vendin...

BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level

11 Jun 2024

Contributed by Lukas

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode o...

666: What are the ethical considerations for generative AI use in business

30 May 2024

Contributed by Lukas

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 66...

665: Writing better copy with thorough copywriting briefs

29 May 2024

Contributed by Lukas

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpiece...

BONUS: Curved Monitors: Are They Worth it For Content Creators?

26 May 2024

Contributed by Lukas

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytellin...

664: How does cognitive bias affect SEO strategy?

24 May 2024

Contributed by Lukas

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitiv...

663: 5 common marketing mistakes you must stop now

17 May 2024

Contributed by Lukas

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 6...

662: Why coaching is important in the workplace

10 May 2024

Contributed by Lukas

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People a...

BONUS: Marketing in the Age of AI Podcast with Emanuel Rose

07 May 2024

Contributed by Lukas

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.app...

661: The Future of Business Communication: AI, CommTech, and CCOs

02 May 2024

Contributed by Lukas

The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Comm...

BONUS: IIEX and tech Content Chat

23 Apr 2024

Contributed by Lukas

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technolog...

660: What is the role of an editor?

19 Apr 2024

Contributed by Lukas

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing directo...

BONUS: Do podcasts have video?

15 Apr 2024

Contributed by Lukas

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podc...

659: How technology helps business growth

06 Apr 2024

Contributed by Lukas

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity...

BONUS: Human vs. AI written content

30 Mar 2024

Contributed by Lukas

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to...

658: Crafting compelling content from dull topics

28 Mar 2024

Contributed by Lukas

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of ...

657: The Art of Earned Media Coverage: Insights from a PR Veteran

27 Mar 2024

Contributed by Lukas

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657...

656: How to guest blog - a chat with Jake Doll

25 Mar 2024

Contributed by Lukas

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also oft...

BONUS: What should a content calendar include?

18 Mar 2024

Contributed by Lukas

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effe...

655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

14 Mar 2024

Contributed by Lukas

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned ...

654: How to build a brand identity - a chat with Rob Meyerson

12 Mar 2024

Contributed by Lukas

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a bran...

653: How to increase branded search queries and volume

07 Mar 2024

Contributed by Lukas

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's...

652: An Ethical Email Marketing Discussion with Yuval Ackerman

26 Feb 2024

Contributed by Lukas

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty...

651: The AI Marketing Revolution: How CMOs Can Ride the Wave

13 Feb 2024

Contributed by Lukas

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to disc...

650: How to use Discord as a brand! A chat with Tyler Stambaugh

08 Feb 2024

Contributed by Lukas

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be u...

649: Insights in business: How to connect the dots - a chat with Chris Kocek

31 Jan 2024

Contributed by Lukas

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of &quo...

648: How to write authoritative content - a chat with chima mmeje

29 Jan 2024

Contributed by Lukas

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss: ...

647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

25 Jan 2024

Contributed by Lukas

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Bu...

646: How do you know you are creating successful content? A chat with Dana DiTomaso

23 Jan 2024

Contributed by Lukas

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storyt...

BONUS: Unlocking Success: Mastering the Marketing Approval Process

21 Jan 2024

Contributed by Lukas

On this bonus episode, I discuss marketing approval processes that work and that can actually help produce higher-performing content. I discuss: Def...

645: Clear communication skills every business storyteller must master

18 Jan 2024

Contributed by Lukas

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 o...

644: How to find influencers for your brand? A chat with Lindsey Gamble

10 Jan 2024

Contributed by Lukas

Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including: When should...

643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf

05 Jan 2024

Contributed by Lukas

Not seeing the results you are after? Missing the experience needed by leaders in your organization? Maybe it's time for a fractional executive, w...

642: What are the new rules of marketing? A chat with David Meerman Scott

03 Jan 2024

Contributed by Lukas

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are...

BONUS: The three components of a useful marketing workflow

02 Jan 2024

Contributed by Lukas

In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful. Those are: Strateg...

641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose

26 Dec 2023

Contributed by Lukas

Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to disc...

640: Does marketing know what it's doing? A chat with Greg Stuart

21 Dec 2023

Contributed by Lukas

Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on...

639: Automate Your Busywork - a chat with Aytekin Tank

21 Dec 2023

Contributed by Lukas

Aytekin Tank, author of "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff" join me on episode 639 of The...

638: What does a good SEO strategy look like?

20 Dec 2023

Contributed by Lukas

Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually e...

BONUS: Is press release link building worth it?

17 Dec 2023

Contributed by Lukas

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you b...

637: The $100M Journey - turning failure into success with John St. Pierre

05 Dec 2023

Contributed by Lukas

John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out ...