The Business Storytelling Podcast
Activity Overview
Episode publication activity over the past year
Episodes
How to send better texts as part of your marketing strategy
22 Jan 2020
Contributed by Lukas
James Pelton, CEO of Mobile Text Alerts, why texts are so effective and how you can use them. Enjoy the episode.
Marketing strategy for startups
22 Jan 2020
Contributed by Lukas
Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https://amzn.to/37tD57h
How to be comfortable when creating content (with Ashley Ashbee)
21 Jan 2020
Contributed by Lukas
Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use ...
Why I can’t audit your website without talking to you
20 Jan 2020
Contributed by Lukas
You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website aud...
Everyone will love this episode: The case for cutting absolutes from your writing
17 Jan 2020
Contributed by Lukas
Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While w...
Your accidental SEO strategy worked and now how to maximize it
17 Jan 2020
Contributed by Lukas
Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of boo...
How to be deliberate with why you do anything (with Christa Nelson)
16 Jan 2020
Contributed by Lukas
Epiphany’s Christa Nelson shares how companies can determine WHY they’re in business and how they can use that as a competitive advantage. When it...
80: How to create FOMO at events to drive more buzz for your company (with May King Tsang)
15 Jan 2020
Contributed by Lukas
In this episode we’re discussing how to cover your event participation as an attending company or a sponsor and how to drive even more results beyon...
Content Performance Culture Book: Why ongoing evaluation is so important
14 Jan 2020
Contributed by Lukas
A look at how to continuously evaluate your strategy, content and performance and move forward more collaboratively as a team.
One way to create content quicker: Work directly in the content management system
13 Jan 2020
Contributed by Lukas
This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https...
Why you need to think about digital policies (with Kristina Podnar)
10 Jan 2020
Contributed by Lukas
Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel f...
Crisis communications in an omni-channel environment
09 Jan 2020
Contributed by Lukas
Amanda Saunders-Johnston of Advent Health shares the three types of communications and how your team can build a strategy that can be implemented quic...
Social media strategy in 2020 (with Jennifer Radke)
08 Jan 2020
Contributed by Lukas
Jennifer Radke is the CEO of the National Institute of Social Media. We are discussing the latest in social media and how you can take a deep breath a...
Personal branding: How anyone can build a personal brand (with Jo Miller)
07 Jan 2020
Contributed by Lukas
Best-selling author Jo Miller shares her tips on how anyone can deliberately build their authentic brand. For even more, check out her book on the top...
LinkedIn is now rolling out e-newsletter distribution of articles for some users
06 Jan 2020
Contributed by Lukas
Some users can now send email newsletters by posting articles to LinkedIn. This episode breaks down this new development and when you might get the fe...
How to position your brand in 2020
06 Jan 2020
Contributed by Lukas
Scompler CMO Aymar Pirzada shares tips you can share this year to stand out in crowded fields.
The increase in content that talks about whatever it is the presenter is selling
03 Jan 2020
Contributed by Lukas
I see more and more of this and don’t like it. Content marketing doesn’t need to be this salesy.
Works on mobile now: Why you should definitely include a note with your LinkedIn invitation
01 Jan 2020
Contributed by Lukas
Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is ...
How to optimize your job description to find that perfect content or marketing candidate
31 Dec 2019
Contributed by Lukas
With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using: the right words to be found havin...
Content strategy for publishers and being audience first with your emails
30 Dec 2019
Contributed by Lukas
Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts a...
How The Office is still using the COPE model to publish atomized content years later
27 Dec 2019
Contributed by Lukas
The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from wh...
Should you use the hamburger menu on your website?
26 Dec 2019
Contributed by Lukas
I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it...
How to easily resize images for all social media networks without a cheat sheet
22 Dec 2019
Contributed by Lukas
I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than a...
Facebook ads: The easiest way to set your CTA to be “send a message in Messenger”
21 Dec 2019
Contributed by Lukas
In this show I’m sharing how to set this CTA correctly and easiest. Screens shots on http://authenticstorytelling.net/blog
Content performance culture: Who should be the digital analyst?
20 Dec 2019
Contributed by Lukas
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add ...
Google Auto Complete Videos: Google rolls out new tool for influencers to answer questions
18 Dec 2019
Contributed by Lukas
Google auto complete videos by superstars have drawn in millions of views on YouTube. In these videos the celebrities basically answer questions tha...
Hayden Fry’s scholarship for me was worth more than my first journalism job. RIP Coach!
18 Dec 2019
Contributed by Lukas
The legendary Iowa football coach-who also recruited me to the university-died in December 2019. I’m reflecting the things I am thankful for from hi...
How storytelling can help recruit the best talent and keep them
17 Dec 2019
Contributed by Lukas
In this episode I share how a content culture can help with attracting the best workers and keeping them.
We need content strategy or theory but who is going to implement it?
16 Dec 2019
Contributed by Lukas
Reality check: A content playbook is helpful and I recommend documented strategies, but somebody has to implement them. Let’s discuss how to make su...
How to start your podcast - with Max Branstetter
13 Dec 2019
Contributed by Lukas
Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We...
What marketers must know about algorithms (with Karri Carlson of Leadtail)
12 Dec 2019
Contributed by Lukas
Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.
Should direct mail really get the credit for this conversion?
11 Dec 2019
Contributed by Lukas
A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or...
Social media influencer gets prison time after trying to rob web domain from other person
10 Dec 2019
Contributed by Lukas
First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is h...
Why events are such an important part of content marketing and the story behind Social Media Camp
09 Dec 2019
Contributed by Lukas
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why eve...
Aviation Gin builds on Peloton wife commercial [My advertising strategy commentary on that]
08 Dec 2019
Contributed by Lukas
Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis
My SEO traffic just dropped! Why and what to do?
06 Dec 2019
Contributed by Lukas
Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what ...
How to push your audio content automatically to Alexa devices
05 Dec 2019
Contributed by Lukas
Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices...
How Content Performance Culture Author Christoph Trappe ended up in content marketing
04 Dec 2019
Contributed by Lukas
A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
What to do when team members have competing goals
03 Dec 2019
Contributed by Lukas
I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.
Can content creators live without a desktop or laptop?
02 Dec 2019
Contributed by Lukas
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Li...
Why audio beats video for mobile content creators
01 Dec 2019
Contributed by Lukas
I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content...
How to create a better customer experience (with Fred Faulkner)
27 Nov 2019
Contributed by Lukas
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check ...
How you can make your content go farther with Andy Crestodina
26 Nov 2019
Contributed by Lukas
Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://ww...
How to build your content site from the ground up (Oldtime Central case study)
25 Nov 2019
Contributed by Lukas
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audien...
Syndication strategies: Why this book is completely free on all podcast channels now
22 Nov 2019
Contributed by Lukas
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it...
How to keep bots off your web metrics
21 Nov 2019
Contributed by Lukas
Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.
How to stop worrying about deadlines.
20 Nov 2019
Contributed by Lukas
A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing o...
The importance of focusing on existing audience
19 Nov 2019
Contributed by Lukas
In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.
My content, marketing and digital philosophy unveiled
18 Nov 2019
Contributed by Lukas
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personne...
The importance and difficulty of updating large and medium websites
15 Nov 2019
Contributed by Lukas
In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams....
How much do marketers really need to know about automation?
14 Nov 2019
Contributed by Lukas
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really ...
Instagram is testing hiding likes | What that means to marketers and business storytellers
11 Nov 2019
Contributed by Lukas
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this ...
How the FTC wants influencers to disclose relationships
06 Nov 2019
Contributed by Lukas
Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with brands.
Should you publish job announcements?
02 Nov 2019
Contributed by Lukas
People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your w...
How marketers and journalists can stop worrying and control what they can
29 Oct 2019
Contributed by Lukas
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion abo...
What is the best day and time to publish my podcast
19 Oct 2019
Contributed by Lukas
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to ...
Are these double opt-in ads helpful?
16 Oct 2019
Contributed by Lukas
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic...
Why premium content might not be the way to go for your company
09 Oct 2019
Contributed by Lukas
A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else. ...
How to get buy-in for facial recognition
03 Oct 2019
Contributed by Lukas
Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone
29 Sep 2019
Contributed by Lukas
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at: slo mo time lapses Boomerang video, ...
How to deal with malware on your website
24 Sep 2019
Contributed by Lukas
My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forwar...
Now company and organizational websites are grabbing journalists’ audiences
22 Sep 2019
Contributed by Lukas
This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business...
24: Why editing for preference is a waste of time in a digital-first world
14 Sep 2019
Contributed by Lukas
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-fi...
23: Why to always put your audience first
05 Sep 2019
Contributed by Lukas
Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ...
OMG - Hackers emailed me my password and here’s how I reacted
29 Aug 2019
Contributed by Lukas
At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podca...
How Facebook is fighting false news
25 Aug 2019
Contributed by Lukas
Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about a...
Are those Uber-logo holding people at the Mets Citi Field really Uber drivers
22 Aug 2019
Contributed by Lukas
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or ...
How to decide where to host your podcast
18 Aug 2019
Contributed by Lukas
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what...
What should we actually call our audience members? Readers? Consumers? Prospects?
11 Aug 2019
Contributed by Lukas
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter -...
To innovate stop telling people to slow down
09 Aug 2019
Contributed by Lukas
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. ...
Why you want to add a Google Alert for your name!
01 Aug 2019
Contributed by Lukas
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your br...
How to rock music overlays on your Instagram Stories
20 Jul 2019
Contributed by Lukas
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how t...
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
18 Jul 2019
Contributed by Lukas
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services...
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
11 Jul 2019
Contributed by Lukas
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight wa...
Why not all stories need to be written articles!
30 Jun 2019
Contributed by Lukas
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual re...
How to decide whether to link internally or externally from your articles
23 Jun 2019
Contributed by Lukas
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am d...
What to say at the beginning of a podcast
15 Jun 2019
Contributed by Lukas
In this episode I’m sharing my best practice for starting a show.
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
14 Jun 2019
Contributed by Lukas
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button where...
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
07 Jun 2019
Contributed by Lukas
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to...
For execs: What you need to know when your email campaign includes your name
03 Jun 2019
Contributed by Lukas
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.
The best way to take notes of conference talks
22 May 2019
Contributed by Lukas
In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterp...
5 stages of digital transformation
20 May 2019
Contributed by Lukas
Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.
Why content marketers must go fast and not slow!
09 May 2019
Contributed by Lukas
Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.
How to maximize time for content creation
03 May 2019
Contributed by Lukas
A look at how you can always find time to produce content!
The words we pick matter - when to stop spinning
01 May 2019
Contributed by Lukas
A 10-minute show on the importance of picking the right words.
What's the etiquette when meeting online connections offline?
30 Apr 2019
Contributed by Lukas
Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And ho...
The Business Storytelling Podcast (Trailer)
27 Apr 2019
Contributed by Lukas