The Business Storytelling Podcast

187: How to create more emotional B2B marketing (feat. Ashley Poynter)

29 Aug 2020

Contributed by Lukas

Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotio...

186: WMT Radio interview replay: Company communications during a natural disaster

27 Aug 2020

Contributed by Lukas

WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like t...

185: Does Google even use your handcrafted meta descriptions? Feat.: Michal Pecanek of ahrefs

26 Aug 2020

Contributed by Lukas

Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we...

184: Don’t waste your time on useless web design elements (tips with Ethan Anderson)

25 Aug 2020

Contributed by Lukas

Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website red...

183: Disaster communications for marketers (lessons from Iowa derecho)

23 Aug 2020

Contributed by Lukas

How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 ...

182: Reviewing the new Canva content calendar and scheduling tool

19 Aug 2020

Contributed by Lukas

Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can in...

181: How to practice good Zoom etiquette and have better and more collaborative remote meetings

15 Aug 2020

Contributed by Lukas

With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering. In Episode 181...

180: Pragmatic Talk Podcast - Creating content that performs

12 Aug 2020

Contributed by Lukas

I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Str...

179: First reactions to the new Instagram Reels

09 Aug 2020

Contributed by Lukas

Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels....

178: What is affiliate marketing? Should I do affiliate marketing? (w/ Ryan Doser and Codrut Turcano)

09 Aug 2020

Contributed by Lukas

We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers. For even more thoughts...

177: What’s with all the friction? A chat with Roger Dooley

06 Aug 2020

Contributed by Lukas

Roger wrote “Friction” and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflow...

176: Radio interview replay - Are we just burned out with all these Zoom video meetings?

04 Aug 2020

Contributed by Lukas

WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning...

175: Fear-based cultures can hurt creativity | How to stop the fear in corporate America

02 Aug 2020

Contributed by Lukas

Darrin Murriner, author of "Corporate Bravery", talks about the phenomenon of the culture of fear and how we can overcome it to build better and highe...

174: Should your brand create branded face masks?

29 Jul 2020

Contributed by Lukas

Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeannie...

173: Are virtual conferences really working? And how about the networking?

26 Jul 2020

Contributed by Lukas

RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what...

172: Live chat replay with Marco Novo about content performance cultures

22 Jul 2020

Contributed by Lukas

Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening t...

171: How long does it take to rebrand a company?

20 Jul 2020

Contributed by Lukas

Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refres...

170: How to master agile marketing with Andrea Fryrear

18 Jul 2020

Contributed by Lukas

Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile mar...

169: How much will a freelance writer cost to hire?

15 Jul 2020

Contributed by Lukas

Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: htt...

168: How to lead score and lead grade marketing leads (with Casey Cheshire)

12 Jul 2020

Contributed by Lukas

Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through yo...

167: Why marketing certificates are worth getting (feat. Hansen Hunt and Justin Champion)

06 Jul 2020

Contributed by Lukas

Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re look...

166: How to overcome objections in email marketing (with Rob and Kennedy)

05 Jul 2020

Contributed by Lukas

Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are dis...

165: How to make the most out of Twitter topics

30 Jun 2020

Contributed by Lukas

In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.on...

164: How to navigate the ever expanding marketing technology landscape (with Scott Brinker)

28 Jun 2020

Contributed by Lukas

Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize...

163: Things that drive performance but didn’t require content creation

24 Jun 2020

Contributed by Lukas

A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personal...

162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)

21 Jun 2020

Contributed by Lukas

Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t j...

How to handle corrections to web content

15 Jun 2020

Contributed by Lukas

Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how ...

Snapchat Marketing: How to use Snapchat Ads to reach your target audience

12 Jun 2020

Contributed by Lukas

Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrap...

Things to know about recognition technology when engaging with customers (feat. Paul Barba)

09 Jun 2020

Contributed by Lukas

Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with custom...

How to decide when to delete old content

07 Jun 2020

Contributed by Lukas

In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version ...

157: The importance of a “pause queue” social media button and other crisis tips

04 Jun 2020

Contributed by Lukas

Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus ...

How to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)

03 Jun 2020

Contributed by Lukas

Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person res...

Are you making online reviews work for your business?

31 May 2020

Contributed by Lukas

A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and lea...

154: Why is some content so shallow and how to get companies to go deeper (feat. Mael Roth)

27 May 2020

Contributed by Lukas

There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the r...

How small business can do better marketing (with Corrie Logiudice)

25 May 2020

Contributed by Lukas

Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Cor...

New on Twitter: Twitter now allows user to turn replies off

21 May 2020

Contributed by Lukas

A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit...

Should public meetings be live streamed going forward after the coronavirus pandemic?

19 May 2020

Contributed by Lukas

One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made ...

How to make sure customers know your business is open (Small business marketing strategies)

16 May 2020

Contributed by Lukas

After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your custom...

Why you need a content team and how to build one (with Rachel McConnell)

15 May 2020

Contributed by Lukas

Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her ...

How to use original research in your marketing strategy (with Michele Linn)

12 May 2020

Contributed by Lukas

Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Li...

Conference replay: How to create a content performance culture

10 May 2020

Contributed by Lukas

This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video...

146: Why your company needs a voice strategy (with the Westwaters)

07 May 2020

Contributed by Lukas

Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas...

How to use cartoons in your content marketing

05 May 2020

Contributed by Lukas

Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.

144: Local SEO: How to get local links that matter for your business

30 Apr 2020

Contributed by Lukas

Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and yo...

When and how to use a Slack channel to communicate with people

28 Apr 2020

Contributed by Lukas

A discussion of when text-based live communication via Slack can beat the video call or phone call.

142: How the parody Adweak Twitter account grew to 75,000 followers through funny writing

25 Apr 2020

Contributed by Lukas

Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “...

141: Tagging on social media - when it’s a good practice and when it’s just spammy

24 Apr 2020

Contributed by Lukas

In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own p...

How to promote your research to wider audiences and through different content assets

22 Apr 2020

Contributed by Lukas

Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share b...

Why small businesses need a website - a discussion with Jason Laz

18 Apr 2020

Contributed by Lukas

In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely l...

How businesses can maximize direct mail now as the U.S. Postal Services is seeing a decline

16 Apr 2020

Contributed by Lukas

Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B busine...

How to write copy that brags less and works better (with Rachel Allen)

13 Apr 2020

Contributed by Lukas

Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.

How to easily voice dictate your content [Content workflow hack]

10 Apr 2020

Contributed by Lukas

A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.

Please stop being so boring with your content (with Kate Bradley Chernis)

10 Apr 2020

Contributed by Lukas

Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.

Why companies should focus on employee advocacy to build their brand story

09 Apr 2020

Contributed by Lukas

Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help t...

How to avoid duplicate content issues while still maximizing your content

07 Apr 2020

Contributed by Lukas

In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performanc...

How artificial intelligence can improve your email marketing - with Amith Nagarajan

06 Apr 2020

Contributed by Lukas

Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on...

How and why to set up a media and awards page on your website

04 Apr 2020

Contributed by Lukas

Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marke...

130: How to decide whether or not your company should run a webinar with a topic in the news

03 Apr 2020

Contributed by Lukas

Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to star...

The 3 types of content assets you should add to your content strategy (with Amanda Milligan)

02 Apr 2020

Contributed by Lukas

Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowled...

Should brands produce print magazines in their content strategy?

01 Apr 2020

Contributed by Lukas

Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start ...

Should I rebrand my webinars as a Zoom Meeting since everyone now seems to love Zoom?

31 Mar 2020

Contributed by Lukas

Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode ...

How to navigate the Age of Influence (with Neal Schaffer)

29 Mar 2020

Contributed by Lukas

Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate...

Will this virtual background work for my Zoom meeting?

28 Mar 2020

Contributed by Lukas

Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips ...

Tips for freelancers during the coronavirus

26 Mar 2020

Contributed by Lukas

Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, m...

What is conversational marketing? An overview with Drift’s VP Mark Kilens

25 Mar 2020

Contributed by Lukas

Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when c...

Marketing Made Simple with J.J. Peterson

25 Mar 2020

Contributed by Lukas

To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through th...

How companies can share stories that uplift our spirits during the coronavirus epidemic

23 Mar 2020

Contributed by Lukas

A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-f...

How to use Instagram in your storytelling (with Corey Walker)

23 Mar 2020

Contributed by Lukas

Corey Walker, author of “Instagram for Business for Dummies” gives us the scoop on how you can maximize Instagram in your corporate storytelling. ...

Remote work: How to maximize your home WiFi

20 Mar 2020

Contributed by Lukas

With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get wor...

118: Google has blocked thousands of coronavirus-related ads and that’s a challenge to healthcare

18 Mar 2020

Contributed by Lukas

In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organiz...

Immersive video is so cool and other video storytelling tips

18 Mar 2020

Contributed by Lukas

Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discus...

How I used my blog posts as a basis for my book chapters

17 Mar 2020

Contributed by Lukas

I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize...

How marketers can use behavioral science to drive results with Nancy Harhut

16 Mar 2020

Contributed by Lukas

Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www....

How to not let news coverage drive you crazy and keep you from getting work done

13 Mar 2020

Contributed by Lukas

I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, about how people - including content creators and mar...

Should my brand create coronavirus-related content during the epidemic?

12 Mar 2020

Contributed by Lukas

A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authe...

How much advertising should you actually do (with Jared Johnson)

12 Mar 2020

Contributed by Lukas

Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can c...

111: Influencer marketing basics: How to work with influencers (with Rachel Miller)

11 Mar 2020

Contributed by Lukas

SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are m...

How remote teams can work for companies

10 Mar 2020

Contributed by Lukas

Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers...

Coronavirus cancelled conference: How to move it online quickly

07 Mar 2020

Contributed by Lukas

Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event ...

How to scale personalization (with Noz Urbina)

05 Mar 2020

Contributed by Lukas

“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategis...

How to hire writers and pay them for production and performance

04 Mar 2020

Contributed by Lukas

Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time a...

106: How to use your intuition to drive more results (with Sunil Godse)

02 Mar 2020

Contributed by Lukas

Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition t...

How to discover job joy to drive performance (with Patti Seda)

02 Mar 2020

Contributed by Lukas

Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjo...

When should you consider running ads on your podcast?

28 Feb 2020

Contributed by Lukas

Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should ...

How marketers can interview their founders, experts and product teams more effectively

26 Feb 2020

Contributed by Lukas

In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.

How to price your products and services better (with Mark Stiving)

22 Feb 2020

Contributed by Lukas

Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is a...

How to tell better brand stories with the right talent (with Cory Bergeron)

16 Feb 2020

Contributed by Lukas

Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better b...

Website ad strategy: How I removed ads from most of my webpages without losing revenue

15 Feb 2020

Contributed by Lukas

In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is ...

How to get the messaging for your product right - with Zach Messler

14 Feb 2020

Contributed by Lukas

Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome th...

Why you should publish your own content and more steps to take (with Eric Fischgrund)

13 Feb 2020

Contributed by Lukas

FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.bus...

How to maximize organic social media

10 Feb 2020

Contributed by Lukas

Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on...

Should we edit our content on paper? My love and hate relationship with this practice

06 Feb 2020

Contributed by Lukas

Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the ad...

Why there are so many No. 1 and bestselling authors now

04 Feb 2020

Contributed by Lukas

My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as bes...

94: Mean People Suck and how mean people can impact content performance cultures

04 Feb 2020

Contributed by Lukas

Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend o...

Just 3 percent of your audience is typically ready to buy. Follow-up matters.

02 Feb 2020

Contributed by Lukas

Customer Loyalty Architect Tamara Burkett gives us the scoop on how to correctly follow up with leads. Good content can help. Connect with her here: h...

The importance of quality news and the educated content consumer (with Jaci Clement)

30 Jan 2020

Contributed by Lukas

Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved...

Should we try Twitter Promote Mode for $99 a month?

29 Jan 2020

Contributed by Lukas

I was invited to this new Twitter automated advertising offering and decided to not take part in it for a number reasons that I explain in this podcas...

How content creators can use machine learning to make content creation more effective

28 Jan 2020

Contributed by Lukas

Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect...

How to use TikTok in your digital marketing and the state of digital in India

26 Jan 2020

Contributed by Lukas

Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including what he has seen works on Tik...

The 5 Es of Social Business with Jon Ferrara

24 Jan 2020

Contributed by Lukas

Nimble CEO Jon Ferrara discusses the steps of building relationships: Educate, Engage, Enchant, Embrace, Empower. Enjoy the show and build great relat...