The Business Storytelling Podcast

287: Why debate matters in business - a chat with Leo Morejon

28 Dec 2020

Contributed by Lukas

Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes:...

286: How to use the new Clubhouse app - a social media audio network

26 Dec 2020

Contributed by Lukas

Christoph reviews the new app and discusses whether or not it can help us make better connections online.  The video version of this and an artic...

285: How to run better digital communities - a chat with Mark Zohar

26 Dec 2020

Contributed by Lukas

Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Viafoura helps co...

284: Last-minute gift ideas without leaving the house

24 Dec 2020

Contributed by Lukas

This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products...

283: How companies can become information enabled - a chat with Scott Abel

24 Dec 2020

Contributed by Lukas

Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic. Connect with Scott on Twitter:...

282: How freelancers can create better content

23 Dec 2020

Contributed by Lukas

Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for th...

281: The end of marketing - a chat with Carlos Gil

22 Dec 2020

Contributed by Lukas

Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of...

280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of Voxpopme

21 Dec 2020

Contributed by Lukas

We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help...

279: Why integration of social media and SEO matter - a chat with Elaine Lindsay

20 Dec 2020

Contributed by Lukas

Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience need...

278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris Stone

19 Dec 2020

Contributed by Lukas

Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand ...

277: How and why to start a Twitter chat

18 Dec 2020

Contributed by Lukas

Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she orga...

276: Should you really be doing influencer marketing?

18 Dec 2020

Contributed by Lukas

Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins ...

275: Virtual Presentation Tips: Keep These Things In Mind When Presenting Virtually At Conferences

17 Dec 2020

Contributed by Lukas

I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city wh...

274: Is your podcast helping you rank in organic search? A chat with Mark Asquith

16 Dec 2020

Contributed by Lukas

Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Stor...

273: Building your business in a healthier way - a chat with Lee LeFever

15 Dec 2020

Contributed by Lukas

Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in ...

272: How to Harness AI and Maintain the Competitive Edge in Marketing

14 Dec 2020

Contributed by Lukas

Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on...

271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)

13 Dec 2020

Contributed by Lukas

Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican D...

270: Why your company needs a content council. A chat with Andi Robinson

12 Dec 2020

Contributed by Lukas

Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down s...

269: The rise of the marketing technologist - a chat with Joshua McNary

11 Dec 2020

Contributed by Lukas

Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to dis...

268: Healthcare marketing strategies during COVID and looking ahead

10 Dec 2020

Contributed by Lukas

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss: Healthcare marketing during ...

267: Voice devices? Must I choose between Siri and Alexa?

09 Dec 2020

Contributed by Lukas

A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what...

266: You have all this data and now what? Christopher Penn has some answers...

08 Dec 2020

Contributed by Lukas

Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and compani...

265: Building a brand through live-streaming with Marco Novo

07 Dec 2020

Contributed by Lukas

Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams he...

264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics

06 Dec 2020

Contributed by Lukas

Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are d...

263: Are you using timely and timeless content correctly? A chat with Scott Monty

05 Dec 2020

Contributed by Lukas

Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://ww...

262: How to integrate PPC into your strategy and how much that will cost you

04 Dec 2020

Contributed by Lukas

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC...

261: How PR and social media complement each other

03 Dec 2020

Contributed by Lukas

Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the t...

260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright

02 Dec 2020

Contributed by Lukas

Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to d...

259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna

01 Dec 2020

Contributed by Lukas

Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Sto...

258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst

30 Nov 2020

Contributed by Lukas

Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling...

257: The surprising advantage of virtual conferences - unveiled

29 Nov 2020

Contributed by Lukas

Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual....

256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout

28 Nov 2020

Contributed by Lukas

Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for a...

255: Conversion-optimization strategies with Chris Dayley

27 Nov 2020

Contributed by Lukas

Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through bett...

254: Social media comments that won't help you build YOUR brand - unveiled!

26 Nov 2020

Contributed by Lukas

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that ...

253: Legal issues to consider in podcasting - a chat with The Podcast Lawyer

25 Nov 2020

Contributed by Lukas

Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including:  Releas...

252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn

24 Nov 2020

Contributed by Lukas

At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to...

251: The curse of knowledge and how to follow better internal communications tactics

23 Nov 2020

Contributed by Lukas

Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture....

250: How to use social media polls to nurture leads

22 Nov 2020

Contributed by Lukas

Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A rel...

249: WMT Radio Replay: How to keep a balance in this digital world when we work at home

21 Nov 2020

Contributed by Lukas

Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week...

248: How giving can bring you business success

20 Nov 2020

Contributed by Lukas

Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful...

247: Amazon star ratings: How Amazon calculates star ratings for different countries

19 Nov 2020

Contributed by Lukas

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon s...

246: The power of improv in business (with Kathy Klotz-Guest)

18 Nov 2020

Contributed by Lukas

Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business sto...

245: Digital marketing fundraising tips with Sarah Willey

17 Nov 2020

Contributed by Lukas

Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasi...

244: Ranking in voice search (from Content Marketing World 2020)

16 Nov 2020

Contributed by Lukas

This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to a...

243: The importance of creativity with Adam Morgan

15 Nov 2020

Contributed by Lukas

Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live reco...

242: The state of writing - a chat with Sarah Mitchell

14 Nov 2020

Contributed by Lukas

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effective is written cont...

241: What is data science and why should you care?

13 Nov 2020

Contributed by Lukas

Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   We cover among other thing...

240: Do you really need a marketing plan? (feat. Jason Bradwell)

12 Nov 2020

Contributed by Lukas

Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many ...

239: How to use the Amazon Live Streaming Platform

10 Nov 2020

Contributed by Lukas

Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.  A related art...

238: How executives should build a brand on social media

10 Nov 2020

Contributed by Lukas

Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Let’s find out how you can use social media to...

237: How to track podcast ads and CTAs with a pixel

09 Nov 2020

Contributed by Lukas

Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions.  For an article on this p...

236: How to live tweet your presentation

08 Nov 2020

Contributed by Lukas

Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways: Schedule posts at the...

235: Why content should be thought of as a product - a chat with Nick Goellner

07 Nov 2020

Contributed by Lukas

Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the ...

234: Does your company really need swag? A chat with Katie Brunette

06 Nov 2020

Contributed by Lukas

Event Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic. For more episodes: h...

233: Diversity in marketing (a chat with Michelle Ngome)

05 Nov 2020

Contributed by Lukas

Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast ...

232: Does your brand draw as much emotion from people as the U.S. election in 2020?

04 Nov 2020

Contributed by Lukas

The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph ...

231: Seth Godin: Don't choose between perfection or nothing!

02 Nov 2020

Contributed by Lukas

Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about f...

230: Can content intelligence take the chaos out of content creation? A chat with Cruce Saunders

02 Nov 2020

Contributed by Lukas

Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.&nbsp...

💰 229: How much should a lead cost?

01 Nov 2020

Contributed by Lukas

Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more...

228: How to remove background from an image the easy way - in seconds

31 Oct 2020

Contributed by Lukas

Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove background from images...

227: Does my podcast need a website?

30 Oct 2020

Contributed by Lukas

Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast websi...

226: Why you should care about proper content migration strategies

29 Oct 2020

Contributed by Lukas

Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should pr...

225: Why executives should consider private podcasting to communicate with employees

28 Oct 2020

Contributed by Lukas

Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should...

✍️ 224: How companies and freelancers can work as partners

27 Oct 2020

Contributed by Lukas

Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to...

223: How to overcome the Japanese Keyword Hack

26 Oct 2020

Contributed by Lukas

My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how t...

222: How to produce live video easier - presented by Switcher Studio

25 Oct 2020

Contributed by Lukas

Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tips to making on air ea...

221: Why is there a marketing rebellion? Mark Schaefer answers

24 Oct 2020

Contributed by Lukas

Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to th...

220: Do marketers need college degrees? A chat with Azad Yakatally

23 Oct 2020

Contributed by Lukas

We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degree...

219: What’s your content and marketing backup plan if your website is down?

22 Oct 2020

Contributed by Lukas

My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audie...

‼️ 218: How to get to the point ‼️

21 Oct 2020

Contributed by Lukas

Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to ge...

217: Examples of miscommunication and how to overcome them

20 Oct 2020

Contributed by Lukas

Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here:...

🎥 216: How to integrate video storytelling easily into your marketing!

19 Oct 2020

Contributed by Lukas

On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine....

215: Radio replay: Do this with your LinkedIn profile to find a job

16 Oct 2020

Contributed by Lukas

WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenti...

214: Podcast SEO: How podcasts help you rank in search

16 Oct 2020

Contributed by Lukas

Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that ...

📧 213: Email marketing design: How designed or plain should my emails be?

15 Oct 2020

Contributed by Lukas

Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you shou...

212: How can brands get irrational loyalty from customers (feat. Deb Gabor)

13 Oct 2020

Contributed by Lukas

Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Stor...

🍿👩‍💻 211: Why you should care about a good content experience to drive business results

11 Oct 2020

Contributed by Lukas

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to...

🌝 🛏 210: Why your marketing strategy won’t be an overnight success

10 Oct 2020

Contributed by Lukas

In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and ...

👩‍💻 209: Facilitating virtual events (with Robin Farmanfarmaian)

08 Oct 2020

Contributed by Lukas

We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authen...

📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages Manager

05 Oct 2020

Contributed by Lukas

Christoph Trappe discusses how to set up this new feature and how to think about using it.

🙋 207: Should we be using emojis in marketing?

04 Oct 2020

Contributed by Lukas

Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert o...

🎯 206: What about unmeasurable goals in marketing? Do they matter?

03 Oct 2020

Contributed by Lukas

Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting abo...

205: Why branding is important to drive leads (feat. Lori Cohen)

01 Oct 2020

Contributed by Lukas

Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to driv...

📈204: What B2B marketers need to know for 2021 (new CMI report)

30 Sep 2020

Contributed by Lukas

Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has i...

🗣 203: How do we find brand stories worth sharing anyway? (Tips from Park Howell)

27 Sep 2020

Contributed by Lukas

Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find ...

💰🧑‍💼202: LinkedIn Profile Tips: How To Use LinkedIn In Your Job Search

26 Sep 2020

Contributed by Lukas

LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a vi...

📊 201: Why you should be using a live dashboard in your marketing strategy

24 Sep 2020

Contributed by Lukas

Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we shou...

😷😡 200: What has the crazy 2020 taught us?

22 Sep 2020

Contributed by Lukas

Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forw...

📖 199: Should I publish my content on Medium?

20 Sep 2020

Contributed by Lukas

Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Mediu...

198: How leaders can help teams collaborate better (with Patti Seda)

19 Sep 2020

Contributed by Lukas

We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion...

🍿 197: Is your brand and its content binge worthy? A chat with Sterling McKinley

17 Sep 2020

Contributed by Lukas

Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create ...

196: How to unlearn old tactics to do better marketing tomorrow

15 Sep 2020

Contributed by Lukas

Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactic...

🎥 195: How to integrate personalized video messages into your outreach strategy

13 Sep 2020

Contributed by Lukas

Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people...

194: Why a perfect 5-star rating on Google might not be perfect for your business

12 Sep 2020

Contributed by Lukas

Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’...

193: What keywords should we try to rank for and how soon will that happen?

10 Sep 2020

Contributed by Lukas

SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and ...

192: Are Facebook groups worth it?

08 Sep 2020

Contributed by Lukas

Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your c...

191: Are marketing certificates overrated?

06 Sep 2020

Contributed by Lukas

Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators...

190: How to build instant credibility online - a chat with John Weiler

05 Sep 2020

Contributed by Lukas

Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/...

189: Marketing requests: How to collaborate and communicate better with the marketing team

03 Sep 2020

Contributed by Lukas

Lets talk about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the...

188: How to livestream your podcast recording to multiple networks (using Restream and Switcher)

31 Aug 2020

Contributed by Lukas

In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There ar...