The Business Storytelling Podcast

387: How to setup Podchaser for your podcast and podcast appearances

09 Jul 2021

Contributed by Lukas

Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to. Let me show you how ...

386: Answers for Ethical Marketers - a chat with Deirdre Breakenridge

07 Jul 2021

Contributed by Lukas

Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers.  Join us.   Grab a copy of her...

385: How to easily create T-shirts and other products to sell on Amazon

03 Jul 2021

Contributed by Lukas

Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you ca...

384: Are you doing multicultural marketing correctly? A chat with Sarah Marske

01 Jul 2021

Contributed by Lukas

Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.    Yo...

383: When should you use product-led SEO strategies?

28 Jun 2021

Contributed by Lukas

Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us. &nbs...

382: Should you gate your content ever? A chat with Mike Wolber

23 Jun 2021

Contributed by Lukas

Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss...

381: How to keep the conversation on livestreams going

21 Jun 2021

Contributed by Lukas

Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming ...

380: Expert panel: How to win with account-based marketing

18 Jun 2021

Contributed by Lukas

Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.  But, how can B2B prof...

379: How to be more productive in your content strategy without driving yourself crazy

17 Jun 2021

Contributed by Lukas

Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be...

378: Ushering in a new era of professionalism for career creators

15 Jun 2021

Contributed by Lukas

I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.   My guests for this 27-minute chat are:&...

377: Why Being Specific Is The Key to Great Content

13 Jun 2021

Contributed by Lukas

Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be be...

376: How I use Switcher Studio for my livestreams

11 Jun 2021

Contributed by Lukas

I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.  The show is supported by ...

375: ABM strategies that work and that build relationships

07 Jun 2021

Contributed by Lukas

Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that w...

374: What’s the difference between a client and an one-off project?

06 Jun 2021

Contributed by Lukas

Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for...

373: Can a Wi-Fi extender solve my internet issues?

05 Jun 2021

Contributed by Lukas

I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https:...

372: Data storytelling: Creating stories from data - automatically

02 Jun 2021

Contributed by Lukas

Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the B...

371: How to build an audience - feat. Tracy Repchuk

31 May 2021

Contributed by Lukas

Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.   Connect with Tr...

370: Drive business results with content - a chat with Joe Pulizzi

29 May 2021

Contributed by Lukas

Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."  The first editi...

369: YouTube growth strategies with Liron Segev

26 May 2021

Contributed by Lukas

I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev  joins Christoph Trappe on tod...

368: Elevate Your Business Identity with Audio Branding Today. A chat with Jodi Krangle

24 May 2021

Contributed by Lukas

Voice Over Expert Jodi Krangle joins Christoph Trappe on this episode of the Business Storytelling Podcast to talk about using audio branding to more ...

367: How to get enough rest so you can create better content experiences

21 May 2021

Contributed by Lukas

Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Busine...

366: 5 steps to becoming an expert - with Dr. Paul Schempp

16 May 2021

Contributed by Lukas

Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an...

365: Machine learning: When the machines write engaging content

13 May 2021

Contributed by Lukas

I’ve seen some unbelievable examples of machines writing content that is actually engaging.  Let’s review how you can use machine learning in...

364: Digital design: "If it's annoying to you it's probably not accessible."

11 May 2021

Contributed by Lukas

Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive d...

363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda

09 May 2021

Contributed by Lukas

Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   Connect with her on...

362: Instagram strategies for business - with Corey Walker (updated book edition)

08 May 2021

Contributed by Lukas

Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the...

361: How to use cartoons in your livestreaming - a chat with Dave MacDonald

05 May 2021

Contributed by Lukas

Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.   Check out Christoph's lates...

360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

29 Apr 2021

Contributed by Lukas

Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.   What he's ...

359: Writing is hard – let’s talk about that ✍️

28 Apr 2021

Contributed by Lukas

The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.   Check out the repo...

358: How to turn content into cash

22 Apr 2021

Contributed by Lukas

Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.  Connect wi...

357: How to deliver successful personalized B2B buyer journeys at scale

16 Apr 2021

Contributed by Lukas

Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and d...

356: How to pick a video backdrop for your livestream

12 Apr 2021

Contributed by Lukas

My video backdrop usually just is my office. On Zoom it's a virtual background.  Let's look at the options on how video backdrops can improve you...

355: I think this buyer journey has gone off track

09 Apr 2021

Contributed by Lukas

Join me  to discuss the B2B buyer journey and some common pitfalls.  Can't make this show, join us here for the next one with more experts: ...

354: Don't bother listening to this if you aren't customer-centric

08 Apr 2021

Contributed by Lukas

Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share al...

353: Why project management matters in any good content program

04 Apr 2021

Contributed by Lukas

Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podc...

352: Developing a solid brand voice - a chat with Tara Hunt

02 Apr 2021

Contributed by Lukas

Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Order Tara's bran...

351: Study: The Future Of Content Is Emoji Content To Drive Relevance

01 Apr 2021

Contributed by Lukas

Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead so...

350: How to write funny - a chat with The Onion's founding editor

29 Mar 2021

Contributed by Lukas

Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How...

349: Growing your membership site - Presented by The Membership Mastery

23 Mar 2021

Contributed by Lukas

Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk ab...

348: Should I invite prospects on my podcast? Sponsored by Lead Forensics

19 Mar 2021

Contributed by Lukas

Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is...

347: Social media in government - a chat with Rob Sand

19 Mar 2021

Contributed by Lukas

Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the...

346: How to make sales easier with video

18 Mar 2021

Contributed by Lukas

Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual ...

345: Why you need an office treadmill

17 Mar 2021

Contributed by Lukas

This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www...

344: How to use better PowerPoints - a chat with Fiona Walsh

12 Mar 2021

Contributed by Lukas

Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your b...

343: Why not analyze creative BEFORE spending campaign money?

09 Mar 2021

Contributed by Lukas

Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artifici...

342: What's a digital legacy plan and why do you need one?

02 Mar 2021

Contributed by Lukas

Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.  Grab their book h...

341: WMT Radio replay - How brands can use the power of livestreaming

23 Feb 2021

Contributed by Lukas

Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph...

340: How to give better media interviews - a chat with Brad Phillips

22 Feb 2021

Contributed by Lukas

Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Buy Brad's book "The Media Training Bible" here: https:...

339: The state of email marketing in 2021 - a chat with Ernie Smith

21 Feb 2021

Contributed by Lukas

What email trends are worth watching and - more importantly - worth implementing this year?  Ernie joins Christoph Trappe on this live recording ...

🇩🇪338: Organischer Content und live Podcasts 🇩🇪

19 Feb 2021

Contributed by Lukas

Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in...

337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights

18 Feb 2021

Contributed by Lukas

As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on f...

336: Are you thriving in the new marketing landscape? - Presented by Web Insights

17 Feb 2021

Contributed by Lukas

Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.    Join us to hear from experts on the topic ...

335: The importance of trusting the process - a chat with Garrett Sussman

17 Feb 2021

Contributed by Lukas

Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we me...

334: Why media coverage still matters to businesses

16 Feb 2021

Contributed by Lukas

Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matt...

333: Is this procrastination?

15 Feb 2021

Contributed by Lukas

What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Busines...

332: Why brand stories must also include failures

14 Feb 2021

Contributed by Lukas

Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topi...

331: Behind the scenes: The Marketing O'Clock Podcast

13 Feb 2021

Contributed by Lukas

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join C...

330: Content marketing for local SEO

12 Feb 2021

Contributed by Lukas

At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that ...

329: How to overcome imposter syndrome - a chat with Marc A. Pitman

11 Feb 2021

Contributed by Lukas

Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book ...

328: What's content mapping - a chat with Henry Adaso

10 Feb 2021

Contributed by Lukas

Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to...

327: Content marketing challenges to master - a chat with Kris Hughes

09 Feb 2021

Contributed by Lukas

Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the top...

326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus

06 Feb 2021

Contributed by Lukas

Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and ...

325: How to Create Loveable Brand Communications - a chat with David Yarde

05 Feb 2021

Contributed by Lukas

David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.   Let's find out how to make your...

324: Does good lighting matter for your livestreams?

04 Feb 2021

Contributed by Lukas

In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version h...

323: How to come up with great ideas - a chat with Carla Johnson

03 Feb 2021

Contributed by Lukas

Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas. ...

322: The importance of testing in marketing - a chat with Ron Stefanski

02 Feb 2021

Contributed by Lukas

Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.  We discussed: Why testing ...

321: Marketing strategies with Pam Didner

01 Feb 2021

Contributed by Lukas

Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strateg...

320: Virtual Singapore keynote: Audio and voice for content marketers

31 Jan 2021

Contributed by Lukas

With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio ...

319: Re-humanizing the workplace - a chat with Chuck Blakeman

30 Jan 2021

Contributed by Lukas

Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace...

318: Crisis PPC and other PPC topics - a chat with Kirk Williams

29 Jan 2021

Contributed by Lukas

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.   His book ...

317: The latest B2C marketing research from the Content Marketing Institute

27 Jan 2021

Contributed by Lukas

Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research. Find the full report here: https://lnkd.in/eWJ7_qS

316: Is Clubhouse worth including in your marketing strategy?

26 Jan 2021

Contributed by Lukas

Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also fi...

315: Subscriptions - the forever transaction with Robbie Kellman Baxter

26 Jan 2021

Contributed by Lukas

Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find her bo...

314: How to deliver the right Facebook ad, at the right time, to the right audience

25 Jan 2021

Contributed by Lukas

Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast...

313: What are people really doing online? A chat with Simon Kemp

24 Jan 2021

Contributed by Lukas

Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Sto...

312: How to grow your followers on Amazon Live

23 Jan 2021

Contributed by Lukas

If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain follo...

311: How to get your brand to a breakthrough - a chat with Margie Agin

22 Jan 2021

Contributed by Lukas

Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move ...

310: SEO for content creators - a chat with Barry Schwartz

21 Jan 2021

Contributed by Lukas

Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his j...

309: How to speed up SEO projects - a chat with Hamlet Batista

20 Jan 2021

Contributed by Lukas

Hamlet Batista, CEO at  https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss...

308: Istanbul virtual keynote: Creating a content performance culture

19 Jan 2021

Contributed by Lukas

This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies nee...

307: Saying no can help you become a better leader - a chat with Jo Miller

18 Jan 2021

Contributed by Lukas

Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.  Get a copy of her ...

306: Are you doing word of mouth marketing correctly? A chat with Saul Colt

17 Jan 2021

Contributed by Lukas

Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word...

305: Walked on: Lessons from a two-sport non-scholarship athlete

16 Jan 2021

Contributed by Lukas

Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being...

304: How to elevate marketing ops - a chat with Cristina Saunders

15 Jan 2021

Contributed by Lukas

Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar...

303: How to build a brand without annoying sales tactics

14 Jan 2021

Contributed by Lukas

Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discu...

302: Am I live? Here's how to make your livestream successful - Powered by Restream

13 Jan 2021

Contributed by Lukas

Christoph talks about how to pull off a great livestream.   How do you know you are live?  Who pushes the buttons?  Comments Rep...

301: How the Best Companies Stay Relevant in a Fast-Changing World

12 Jan 2021

Contributed by Lukas

Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss...

300: Measuring the success of PR efforts - a chat with Tonya Parker

12 Jan 2021

Contributed by Lukas

Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the...

299: How to be ready when your number gets called

10 Jan 2021

Contributed by Lukas

Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4...

298: Creativity in marketing - a chat with Author Mat Zucker

10 Jan 2021

Contributed by Lukas

Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing a...

297: Demystifying how we think and why we act - with Tim Ash

09 Jan 2021

Contributed by Lukas

Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com   Tim's site: http://timash.com   Follow Tim on Twitter: h...

296: What actually goes into planning a livestream? Presented by Restream

08 Jan 2021

Contributed by Lukas

In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword res...

295: Radio replay: How to present yourself better on Zoom calls

06 Jan 2021

Contributed by Lukas

Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Ch...

294: Getting content ideas through Google Question Hub

05 Jan 2021

Contributed by Lukas

Barry Schwartz tweeted the news that Google Question Hub is now available in the US.  Read his article here: https://lnkd.in/e2nkXRH This episode is ...

293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters

04 Jan 2021

Contributed by Lukas

Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Charlene's book "Launch Your Inner Entrepreneur:...

292: Use these marketing tips to make 2021 better - from experts

03 Jan 2021

Contributed by Lukas

On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asqui...

291: Why ESPN’s sky cast channel during the football playoffs is part of the future of content

02 Jan 2021

Contributed by Lukas

I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the...

290: What should I use for a microphone for my podcast?

01 Jan 2021

Contributed by Lukas

In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.  You can also find links to all mentioned h...

289: What's connected content? A chat with Carrie Hane

30 Dec 2020

Contributed by Lukas

Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recor...

288: How to read body language on Zoom calls - a chat with Susan Ibitz

29 Dec 2020

Contributed by Lukas

Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan i...