The Business Storytelling Podcast

483: What is the audio AI revolution? A chat with Ron Jaworski of Trinity Audio

29 Apr 2022

Contributed by Lukas

Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. https://www.chri...

482: How to increase revenue with your website

28 Apr 2022

Contributed by Lukas

Author Michael Buzinski joins me on this episode to discuss the topic and shares his three metrics to focus on. To read his book check out https://www...

482: What is LinkedIn Audio?

24 Apr 2022

Contributed by Lukas

Expert Judi Fox joins me on this live recording of The Business Storytelling Show to discuss what it is and how it works.  We discuss: What is ...

496: How to multistream and what platforms to use

23 Apr 2022

Contributed by Lukas

Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to mul...

481: What podcast metrics matter?

21 Apr 2022

Contributed by Lukas

Indeed, I care about content performance and creating cultures that work toward content performance. Podcast metrics also play a role here. After all,...

494: How to involve executives in your content strategy

20 Apr 2022

Contributed by Lukas

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs ...

480: How to tell historical stories: The Coca-Cola Trail

19 Apr 2022

Contributed by Lukas

Journalist Larry Jorgensen joins me to discuss how he goes about writing historical content and what's behind his "Coca-Cola Trail" book. Learn more ...

493: How fast is Verizon 5G UW?

17 Apr 2022

Contributed by Lukas

Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on...

479: How to improve written communication skills

16 Apr 2022

Contributed by Lukas

Let's discuss how to be better at communicating with our customers through the written word.  I discuss: What are written communication skills ...

478: Doing live audio monitoring correctly during a podcast or livestream

09 Apr 2022

Contributed by Lukas

Live audio monitoring while we are broadcasting to social media and even while we are recording matters. It's important because if the audio turns out...

477: How to create web stories

03 Apr 2022

Contributed by Lukas

Web stories can now be created and published on websites and they can show up prominently in search results. So, it's probably a good time to discuss ...

476: How to handle a new job announcement on LinkedIn

02 Apr 2022

Contributed by Lukas

There are a number of ways you can handle a new job announcement on LinkedIn - if you want to even announce the new job at all. I share how to handle ...

475: Why marketers need radical product thinking

31 Mar 2022

Contributed by Lukas

Radhika Dutt, author of "Radical Product Thinking: The New Mindset for Innovating Smarter" joins me on this episode to discuss the topic. Join us! &nb...

474: How to create a brand strategy that includes audio? A chat with Shez Mehra

27 Mar 2022

Contributed by Lukas

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding....

473: How to create connections in the digital age

25 Mar 2022

Contributed by Lukas

Sheri Fitts, Creator of digitalEQ™, joins me on this episode to discuss how to create connections when we’re not in front of each other. Join us ...

472: How your brand can decide whether or not to do an April fool story

21 Mar 2022

Contributed by Lukas

April Fool’s Day can be a great occasion for brands to share stories - as part of their content strategy - that are outrageous, fun, and, well, an A...

471: How to create better audio in your storytelling

19 Mar 2022

Contributed by Lukas

Shane Salk creates audio series in electronic entertainment and advertising.  Let's see what we can learn from him to create better audio experie...

470: Author chat: Rethinking lead generation

16 Mar 2022

Contributed by Lukas

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how co...

469: How to automatically respond to emails in Gmail

11 Mar 2022

Contributed by Lukas

There are some emailed requests I get quite frequently so I wanted to find out how to automatically respond to them without me having to do the respon...

468: Are you marketing authentically?

10 Mar 2022

Contributed by Lukas

Junae Brown, CEO of Browned 2 Perfection Agency, joins me to discuss the topic on this live recording of the Business Storytelling Podcast. Join us. ...

467: Change your habits - teller better business stories

07 Mar 2022

Contributed by Lukas

I'm joined by author Marc Reklau to discuss the topic. Marc wrote "30 Days - Change your habits, Change your life: A couple of simple steps every day ...

466: How content technology supports your content operations

04 Mar 2022

Contributed by Lukas

Content expert Carrie Hane of Sanity.io returns to the show to discuss the topic with me.  Join us. Also, don't miss  the last episode when ...

465: Foresight to tell better corporate stories

01 Mar 2022

Contributed by Lukas

Futurist Rebecca Costa joins me on this episode to discuss the topic. We'll dive into: 1) How do we go about understanding the future and how it rela...

464: How to tell business stories through video blogs and podcasts

26 Feb 2022

Contributed by Lukas

Vikram Rajan, of Video Socials, joins me to discuss: What's a video blog? How do you create one? Why would you? How to get better at it And mor...

463: Are you following these tips to present better online?

23 Feb 2022

Contributed by Lukas

David Kerrigan, author of “Better Online Presenting: Tips and Technologies” joins me to offer tips and tricks to make online presentations better....

462: How to use Flipboard as part of your content strategy

19 Feb 2022

Contributed by Lukas

Christel van der Boom of Flipboard joins me to discuss the topic. We covered: What is Flipboard How do you start a magazine on Flipboard? How to b...

461: What's on tap for emailing marketing this year?

13 Feb 2022

Contributed by Lukas

Matthew Vernhout, email marketing expert, returns to the show to review email marketing last year and looks ahead to this year with us.  Join us....

460: Do you use anchor text correctly?

12 Feb 2022

Contributed by Lukas

Manick Bhan of LinkGraph.io  joins me on this live episode of The Business Storytelling Podcast to discuss all things anchor text.   We disc...

459: How to write by formula

10 Feb 2022

Contributed by Lukas

Matthew Woodget returns to the show to discuss the topic with me. We discuss: Why formulas work in business storytelling What should be included H...

458: How to build community on social media

07 Feb 2022

Contributed by Lukas

Diana Richardson of SEMRush joins me to discuss the topic. We chat about: Why community matters Where to build it Where to start How to keep it r...

457: Author chat: What's an embedded entrepreneur?

04 Feb 2022

Contributed by Lukas

Arvid Kahl wrote "The Embedded Entrepreneur" and joins me on this episode to talk about what that means and how it can help your business. We discuss:...

456: How to be a results-driven leader

01 Feb 2022

Contributed by Lukas

Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips. &n...

455: “Good comes first” author chat: Mark S. Babbitt

29 Jan 2022

Contributed by Lukas

Let’s talk about creating better cultures at work. Mark joins me to discuss his latest book on the topic. Join us and grab the book here: https://a...

454: Leading with integrity + avoid the "fake it till you make it" trap

26 Jan 2022

Contributed by Lukas

Sabrina Horn, author of "Make It, Don't Fake It: Leading with Authenticity for Real Business Success" joins me to discuss the topic.  Check out S...

453: Author chat: Positioning for Advantage with Kimberly Whitler

23 Jan 2022

Contributed by Lukas

Kim joins me to discuss techniques and strategies to grow brand value - a topic she discusses in her book. We discuss: What is positioning for adva...

452: What’s good copy in your email marketing? A chat with Samar Owais

20 Jan 2022

Contributed by Lukas

Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails  Wri...

451: Do you have these misperceptions about copywriting?

17 Jan 2022

Contributed by Lukas

Copywriting certainly has evolved! That doesn't mean some people out there have some outdated expectations. But what are the misperceptions, how do th...

450: How to do branded content correctly

10 Jan 2022

Contributed by Lukas

Stewart Reynolds of brittlestar.com joins me to discuss the topic. Join us.  

449: Author chat: Why your story drives your brand [Paul Furiga]

05 Jan 2022

Contributed by Lukas

Paul Furiga, author of "Finding your Capital S Story: Why your story drives your brand," joins me on this episode to discuss:  why there are "s...

448: How to validate ideas

31 Dec 2021

Contributed by Lukas

Will Russell of Russell Marketing joins me to discuss the topic. Join us.  We cover: How to come up with ideas. How to bring the smallest vers...

447: Should content creators even bother with cinematic mode on iPhone 13?

27 Dec 2021

Contributed by Lukas

Apple rolled out cinematic mode on the iPhone 13 and, of course, I wanted to see what impact it can have for us content creators. Listen to this episo...

446: Where should we answer customer questions?

24 Dec 2021

Contributed by Lukas

To answer customer questions is an important strategy to build that relationship with our customers and even potential customers. But where do we answ...

445: How to make LinkedIn ads work for your business

20 Dec 2021

Contributed by Lukas

LinkedIn ads expert Anthony Blatner joins me to discuss the topic. We cover:  When to use LinkedIn ads Who should use LinkedIn ads How target...

444: What companies can offer loyalty programs?

14 Dec 2021

Contributed by Lukas

Loyalty programs can be highly beneficial to companies and consumers, which make them a great strategy in my book. Everyone wins or can win....

443: What goes into building a historical database website?

14 Dec 2021

Contributed by Lukas

Former Iowa Hawkeye teammate Brion Hurley joins me on the show to talk about creating Hawkeye Recap. The website highlights historical content of Iowa...

442: Is this a good idea? Is that a great idea?

09 Dec 2021

Contributed by Lukas

Stacyann Russell joins me on this live recording of the Business Storytelling Podcast to discuss how ideation can work better. Join us. We discuss al...

441: What’s the best time frame to measure content performance?

07 Dec 2021

Contributed by Lukas

How to measure content performance is certainly an ongoing discussion. Yes, we want it to help us drive leads and we want it to help us drive conversi...

440: When to use acronyms in your content

06 Dec 2021

Contributed by Lukas

When should we use acronyms in our content? Seems like a simple question that isn't asked often. I see it all the time, unfortunately: Articles full o...

439: What is data journalism and why should you care about it

03 Dec 2021

Contributed by Lukas

We certainly have enough data. Why not use it to tell better stories?   Amanda Milligan returns to the show to discuss her new role at Stacker, a...

438: What Energy Innovations are Driving the Future?

30 Nov 2021

Contributed by Lukas

Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic.  We discuss:  What energy innovations are on the horiz...

437: Why branding still matters and what that even means

26 Nov 2021

Contributed by Lukas

Jason Davis and Mitch Gregory of NerdBrandAgency.com  join Christoph on this live recording of the Business Storytelling Show to discuss the topi...

436: How to build your thought leadership program

22 Nov 2021

Contributed by Lukas

Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us.  Connect with her company here: https://lnkd.in/ewyQxNZ...

435: What’s renegade marketing?

18 Nov 2021

Contributed by Lukas

Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”   We discuss: Why brands need to be distinctly different. The...

434: How to Make Your Big Ideas Irresistible

17 Nov 2021

Contributed by Lukas

Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.” Joi...

433: How to create better marketing by asking better questions

15 Nov 2021

Contributed by Lukas

Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing.   We d...

432: What are creator coins?

13 Nov 2021

Contributed by Lukas

The latest topic in cryptocurrency are creator coins.  What are they and what do content creators need to know about them.   Kerry O'Shea Go...

431: How to use Twitter Spaces in your content strategy

11 Nov 2021

Contributed by Lukas

Twitter Spaces are audio rooms on Twitter. Think Clubhouse but on Twitter.  Expert Samantha Postman joins me on this episode to discuss the topic...

430: What is humane marketing?

09 Nov 2021

Contributed by Lukas

Sarah Santacroce joins me on this episode to talk about her journey to her new brand and creating marketing that relates to people. Join us.   Co...

429: What’s the role of internet radio networks in your content strategy?

07 Nov 2021

Contributed by Lukas

Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic.  Join us.&nbsp...

428: Author chat: Swagger with Leslie Ehm

05 Nov 2021

Contributed by Lukas

Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you wan...

427: The next wave of influencer marketing

03 Nov 2021

Contributed by Lukas

Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic. We discuss: Why brands need to have an influe...

426: Author chat: "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals"

01 Nov 2021

Contributed by Lukas

Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective s...

425: How to create audiograms in no time

29 Oct 2021

Contributed by Lukas

Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works. Make sure to watch the video ver...

424: What should you talk about on your podcast episodes?

28 Oct 2021

Contributed by Lukas

Syya Yasotornrat  joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes...

423: Author chat: 33 Ways Not to Screw Up Your Business Emails

26 Oct 2021

Contributed by Lukas

Anne Janzer returns to the show to discuss her latest book on the topic. Join us and grab a copy here: https://amzn.to/3hxzOLB

422: The role of humans in artificial intelligence

24 Oct 2021

Contributed by Lukas

Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK  Read more about AI and the c...

421: What kind of stories work in sales anyways?

21 Oct 2021

Contributed by Lukas

Dan Jourdan joins me to discuss the topic on today’s show. Check out Dan’s book “Sales Proverbs” here: https://lnkd.in/eTujkmK7

420: How important is AP Style in your content strategy?

19 Oct 2021

Contributed by Lukas

Carmen Hill joins me to discuss the importance of AP Style in your content. Join us.   Connect with Carmen here: https://chillcontent.com/  Grab the...

419: Is the iPhone 13 worth getting for content creators?

17 Oct 2021

Contributed by Lukas

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content crea...

418: Expert panel: How to make your B2B marketing truly customer-centric

15 Oct 2021

Contributed by Lukas

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the ...

417: Author chat: “Binge Marketing” with Carlijn Postma

14 Oct 2021

Contributed by Lukas

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? A...

416: Modern B2B demand gen - a chat with Jon Miller

12 Oct 2021

Contributed by Lukas

Jon is the CMO at Demandbase  and joins me on this livestream  to discuss the topic. Join us. We cover: The role of tech in account-based ...

415: How to trust your intuition

10 Oct 2021

Contributed by Lukas

Sunil Godse returns to the livestream and podcast to discuss the topic with me.  Join us.  Find his books here: https://lnkd.in/dJhEgeH

414: Driving profit with a clear brand story

08 Oct 2021

Contributed by Lukas

One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do...

413: Author chat: Still procrastinating?

06 Oct 2021

Contributed by Lukas

Dn Joseph Ferrari, author of "Still Procrastinating: The No Regrets Guide to Getting It Done" joins me on this episode to discuss the topic.  Joi...

412: Why technical SEO matters

04 Oct 2021

Contributed by Lukas

Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regula...

411: Author chat: Trustworthy: How the Smartest Brands Beat Cynicism

02 Oct 2021

Contributed by Lukas

Margot Bloomstein joins me to discuss the topic. Join us.   Check out her book here: https://amzn.to/3xKM0hA

410: Author chat: How should marketers use AI?

30 Sep 2021

Contributed by Lukas

Jim Lecinski joins me on this live recording to discuss the topic,  which is covered in his book “The AI Marketing Canvas.”  Join us.   Check o...

409: Author chat: The art of caring leadership

28 Sep 2021

Contributed by Lukas

Heather R. Younger joins me to discuss the topic. Join us.   Check out her book here: https://amzn.to/3xIfa0x Learn more about her company - Employee...

408: How much effort do you put into conclusions for your blog posts?

26 Sep 2021

Contributed by Lukas

Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this...

407: Author chat: Exit Rich - planning your business sale from the start

24 Sep 2021

Contributed by Lukas

Michelle Seiler Tucker joins me on this show to discuss the topic. Grab her book "Exit Rich" here: https://amzn.to/3u2vLMp  This episode is produced...

406: Why businesses should consider a branded magazine

22 Sep 2021

Contributed by Lukas

Luke Acree, of remindermedia.com, joins me to discuss the topic.  Read an article on the topic here: https://authenticstorytelling.net/print-maga...

405: Shep Hyken's new book: "I'll be back."

21 Sep 2021

Contributed by Lukas

Shep's new book is out today and he joined me on this episode to talk about the difference between repeat and loyal customers. Mind blown! Listen in. ...

404: Every space has a story - a chat with Martha Weidmann

14 Sep 2021

Contributed by Lukas

Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visu...

403: Is Racket.com the next big audio social network?

08 Sep 2021

Contributed by Lukas

I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice me...

402: Why you must understand AI to further your career

05 Sep 2021

Contributed by Lukas

Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI. Register for this yea...

401: Understand how people use voice to inform your brand strategy

01 Sep 2021

Contributed by Lukas

Scot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy. Join us and read the report here: https://lnkd...

400: What's the best advise you've ever received?

29 Aug 2021

Contributed by Lukas

Some of our previous guests share the best and worse advise they've previously received. Join us to learn together.

399: What has changed in the social media job market?

27 Aug 2021

Contributed by Lukas

Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here...

398: Author chat: Christina Del Villar‘s “Sway” can help marketers get stuff done!

25 Aug 2021

Contributed by Lukas

Christina Del Villar‘s new book is available for pre-order and covers:   “Readers will learn how to align the go-to-market strategy, customer...

397: Using the halo effect to build your brand

23 Aug 2021

Contributed by Lukas

Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own...

396: Can your business offer a subscription service? Chances are it can...

19 Aug 2021

Contributed by Lukas

Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscripti...

395: How do you actually amplify B2B content?

14 Aug 2021

Contributed by Lukas

James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join...

394: The Ultimate Guide to B2B Sales Team Success

07 Aug 2021

Contributed by Lukas

Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.  Join our expert panel...

393: The importance of ongoing practice to evolve your marketing storytelling

31 Jul 2021

Contributed by Lukas

Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic.   Join us and check out her latest book here: https://am...

392: How to actually change the status quo

24 Jul 2021

Contributed by Lukas

Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.   When has the status quo held you back?  Join us. ...

391: Teenage waste brand - How brands grow up

17 Jul 2021

Contributed by Lukas

Author Evelyn Starr joins me on this livestream to talk about how brands must develop.  Join us.   Grab her book on the topic here:  ht...

390: The Velocity Mindset with Ron Karr

15 Jul 2021

Contributed by Lukas

Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset."  "Everyone knows what...

389: How to use the space and gear you have to look the best

13 Jul 2021

Contributed by Lukas

Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic.  Join us.    Con...

388: How brands can create virtual reality content

11 Jul 2021

Contributed by Lukas

Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be...