The Business Storytelling Podcast
Activity Overview
Episode publication activity over the past year
Episodes
BONUS: Share Your Message - The Benefits of a Video News Release
10 Feb 2023
Contributed by Lukas
One example of a news release is a video news release, which can be used by agencies, companies, and anyone who needs to send a media alert out with i...
572: How to cultivate a dynamic brand with person-ality - a chat with Deb Gabor
08 Feb 2023
Contributed by Lukas
Author Deb Gabor returns to the show to discuss her latest book - "Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty." ...
BONUS: What does a content creator do?
07 Feb 2023
Contributed by Lukas
In this bonus episode, I discuss the role and importance of content creators in companies. To read even more: https://www.christophtrappe.com/co...
571: What's the impact of ChatGPT and AI-content creation? A chat with Evan Kirstel
05 Feb 2023
Contributed by Lukas
Tech Influencer Evan Kirstel joined me on this episode to discuss: the impact of AI on content creation - including writing and design what skills ...
BONUS: What's difference between dropshipping and affiliate marketing
03 Feb 2023
Contributed by Lukas
In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide w...
570: How To Turn Your Story Into a Framework - a chat with Drew Neal
01 Feb 2023
Contributed by Lukas
Many content creators struggle with the transition of turning their stories into a valuable framework for business growth. Drew Neal has discovered a...
BONUS: Cable management ideas for your office
30 Jan 2023
Contributed by Lukas
Our workspaces and offices can be a mess. Cables are everywhere, but there are ways around that. I share some cable management ideas in this bonus epi...
569: How to reinvent your business online - a chat with John Weiler
29 Jan 2023
Contributed by Lukas
Author John Weiler returns to the podcast to discuss his new book "Reinvent your business online." Specifically, we discuss the importance of: Prope...
BONUS: Should we rerun podcast episodes?
27 Jan 2023
Contributed by Lukas
Some podcasts rerun podcast episodes, but is that a good idea? Does it work, or is it something we shouldn't do? In this bonus episode, I discuss the ...
568: How to stay patient in public relations - a chat with Michelle Glogovac
25 Jan 2023
Contributed by Lukas
Public relations success can take time. The silence in response to ongoing pitches can be deafening. But how can we be more patient and reach PR succe...
567: What is content design? A chat with Colton Cox
18 Jan 2023
Contributed by Lukas
You may have heard of content designers or content design. Or maybe not yet. Either way, we'll discuss what a content designer is and what they do. I...
BONUS: Radio interview about my new book "Is marketing a good career?"
11 Jan 2023
Contributed by Lukas
Doug Wagner of WMT interviewed me on WMT Radio to discuss my new book. Join us. Grab a copy of the book here: https://www.christophtrappe.com/is...
566: Why a good strategy starts with a good website
10 Jan 2023
Contributed by Lukas
Jeremy Woolf joins me on this episode of "The Business Storytelling Show" to discuss what the role of a website should be in a good content and market...
BONUS: When employee turnover is a good thing and when it isn't
09 Jan 2023
Contributed by Lukas
I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams. Read my latest career guide on marketing careers ...
565: How to avoid spammy links - a chat with Adam Riemer
08 Jan 2023
Contributed by Lukas
Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them. Learn more about Adam's compa...
BONUS: Should I use a podcast script for my podcast?
07 Jan 2023
Contributed by Lukas
Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.
564: How does transparent digital marketing work? A chat with Wesley Mathews
06 Jan 2023
Contributed by Lukas
Wesley Mathews of High Level Marketing joins me to discuss the topic. Join us, and check out his company here: https://lnkd.in/gs6Kc5iM
BONUS: Is marketing a good career?
02 Jan 2023
Contributed by Lukas
My new book, which was ranked as a No. 3 new release for career guides on Amazon, is now out. I discuss "Is marketing a good career?" Here's a quick o...
563: How does creativity actually work? A chat with Jon-Stephen Stansel
01 Jan 2023
Contributed by Lukas
Here are some sticky notes, please be creative NOW. But is that really the best way to be creative? Um, maybe not, but let's discuss the topic with Jo...
BONUS: What's LinkedIn Creator Mode?
30 Dec 2022
Contributed by Lukas
A quick look at LinkedIn Creator mode and why you should consider using it for your LinkedIn profile. Read even more here: https://www.christophtrappe...
562: How can leaders create a new playlist to be more successful - a chat with Susan Drumm
26 Dec 2022
Contributed by Lukas
Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of ...
561: Should I sell my podcast? A chat with Heather Osgood of The Podcast Broker
22 Dec 2022
Contributed by Lukas
Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it? Join us and...
BONUS: What Is A First Amendment Auditor?
18 Dec 2022
Contributed by Lukas
You may have run across a video by a First Amendment auditor on YouTube, TikTok, or maybe a website. A First Amendment auditor, which they call themse...
560: Here's what's new with Instagram - a chat with Corey Walker
15 Dec 2022
Contributed by Lukas
Corey Walker, co-author of "Instagram For Dummies," returns to the podcast to update us on what's new with Instagram and what new topics will be cover...
BONUS: What is evergreen content?
12 Dec 2022
Contributed by Lukas
In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.
559: Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost
09 Dec 2022
Contributed by Lukas
Alison Osborne and her team at Quill Inc & CoHost have published the report "State of Branded Podcast 2022 Report Branded Podcasts & Storytell...
BONUS: My tips to make a phone call on an Apple Watch easy
06 Dec 2022
Contributed by Lukas
Answering the phone or making phone calls on an Apple Watch is a thing, and I do it all the time. Here are my tips to get the most out of that setup. ...
558: Data Viz: Fastest Analysis For Toughest Questions
04 Dec 2022
Contributed by Lukas
On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data. We discuss: The rise in the need for customer-facing analytic...
BONUS: Are Freebies Worth It As Payment For Creators?
02 Dec 2022
Contributed by Lukas
Getting freebies from brands sounds like such a good deal but is it? Of course, some products can come in super handy and might be something you’re ...
557: What goes into content accuracy in corporate content strategy?
28 Nov 2022
Contributed by Lukas
Content accuracy matters. And corporate content strategy shouldn't be exempt from it, especially when we are trying to build our subject matter expert...
556: Business storytelling in a Web3 world
27 Nov 2022
Contributed by Lukas
Web3 expert Leslie Motta joins me to discuss: Who should be creating on Web3? How do you decide what to create on Web3? What's the cost to create...
555: How creators can be profitable with their content - a chat with Daren Smith
26 Nov 2022
Contributed by Lukas
"Craftsman Creative" is a book that shares "the principles and frameworks needed to build" a business for creators. Author Daren Smith joins me on thi...
554: How to use LinkedIn Live correctly - a chat with Susie Bills
25 Nov 2022
Contributed by Lukas
Livestreaming expert Susie Bills joins me on this live episode of "The Business Storytelling Show" to discuss how your company can use LinkedIn Live. ...
553: How to use cold email to book meetings - a chat with Alex Berman
19 Nov 2022
Contributed by Lukas
Alex Berman, founder of Omni.us and author of "The Cold Email Manifesto" joins me on this live recording of "The Business Storytelling Show" to discus...
552: Author chat: Being an emotionally strong leader - a chat with Carolyn Stern
12 Nov 2022
Contributed by Lukas
Carolyn Stern, author of "The Emotionally Strong Leader" joins me on this episode to discuss: Why aren't we taught about emotions in business? How ...
551: How to do direct mail in 2023
10 Nov 2022
Contributed by Lukas
Eric Van Kerckhove, owner of Allegra in Cedar Rapids, returns to "The Business Storytelling Show" to update us on how businesses can make direct mail ...
550: Are you following these latest social selling techniques? A chat with Tim Hughes
09 Nov 2022
Contributed by Lukas
Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check ...
549: K-stream feed drop: Why Brands are Embracing Branded Audio with Liz Horowitz
07 Nov 2022
Contributed by Lukas
This is a feed drop episode of the K-Stream podcast hosted by Jeff Koslofsky. Enjoy the episode and check out his podcast: https://anchor.fm/jeff-kosl...
548: How to do a YouTube video podcast - with Zach Mitchem
02 Nov 2022
Contributed by Lukas
YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube. Join us and connect with him...
547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
26 Oct 2022
Contributed by Lukas
Michelle Nedelec of Awareness Strategies joins me on this episode to discuss marketing automation's ins and outs. Join us. Learn m...
546: Do you have all the pieces to your content puzzle?
25 Oct 2022
Contributed by Lukas
Author Andi Robinson joins me on this podcast episode of "The Business Storytelling Show" to discuss her new book: "The Content Puzzle: And the Missin...
545: Feed drop: "Reel Talk: The Customer Insights Show" - a chat with Crystal Carter of Wix
24 Oct 2022
Contributed by Lukas
This is a feed drop episode of Voxpopme's "Reel Talk," which discusses topics that help researchers, marketers, and product teams understand their cus...
544: How to see YouTube dislikes
23 Oct 2022
Contributed by Lukas
YouTube dislikes are now a thing, but the number of dislikes a video receives aren’t displayed publicly. That’s probably a good thing, but creator...
543: How PR can directly impact your bottom line and industry visibility
22 Oct 2022
Contributed by Lukas
Ryan McCormick, co-founder of Goldman McCormick Public Relations, joins me on this podcast episode to discuss the topic. We discuss: Wh...
542: How to have conversations that connect - a chat with Brooke Sellas
21 Oct 2022
Contributed by Lukas
Brooke Sellas, author of "Conversations that Connect," joins me on this episode of "The Business Storytelling Show." Join us to discover how to "conv...
541: Winfluence - Moving Influencer Audiences Down the Funnel
20 Oct 2022
Contributed by Lukas
This episode is a feed drop preview of Jason Falls' "Winfluence" podcast. He talks with Aliza Freud, the CEO of SheSpeaks, to discuss the topic of inf...
540: What role should localization of content play?
19 Oct 2022
Contributed by Lukas
Kate Kenyon, a content ops and localization expert, joins Christoph on this live podcast episode of The Business Storytelling Show to discuss lo...
539: Why proofreading matters
18 Oct 2022
Contributed by Lukas
We've seen studies of content not being edited or proofread before it's published. That can end up being a disaster. But what goes into proofreading c...
538: Is it worth buying the iPad with cellular?
17 Oct 2022
Contributed by Lukas
I’ve been a big fan of the iPad from when it first came out. I had the first one, which weighed a ton, the second one, and the latest iPad Pro. And ...
537: What are knowledge graphs and how do you use them?
16 Oct 2022
Contributed by Lukas
Ashleigh Faith, an expert on knowledge graphs, joins me on this podcast episode of The Business Storytelling Show to discuss the topic. Join us.  ...
536: What goes into starting a TV station in 2022?
15 Oct 2022
Contributed by Lukas
David Brunner runs the DBTV network, where The Business Storytelling Show also runs. He joins us to give us an overview of why he started the station,...
535: Author chat: "Using Behavioral Science in Marketing"
14 Oct 2022
Contributed by Lukas
Nancy Harhut wrote and published "Using Behavioral Science in Marketing." She joins me on this episode of the Business Storytelling Podcast to g...
534: What role should partner content play in your content strategy? - with Andrew Abony
11 Oct 2022
Contributed by Lukas
Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including: ...
533: How To Block Spam And Unwanted Phone Calls On Your iPhone
08 Oct 2022
Contributed by Lukas
The vast majority of unannounced phone calls I receive on my iPhone are calls I don’t have time for or that are a waste of my time. Some are truly s...
532: What's the danger of inaction?
05 Oct 2022
Contributed by Lukas
Jen Allen, chief evangelist at Challenger, joins me to discuss the topic. This is important for business storytellers because, after all, how ca...
531: What creators need to know about Web3, NFTs and the Metaverse
02 Oct 2022
Contributed by Lukas
Content strategist and author Brian Piper joins me to discuss the topic. Join us for this conversation and connect with Brian at https://www.brianwpip...
530: How To Tell If You’ve Been Blocked On LinkedIn
29 Sep 2022
Contributed by Lukas
I’ve certainly seen the need to block people on LinkedIn. And also have been blocked on LinkedIn by others. I can tell you why I blocked them, but I...
529: How to write for humans AND robots
26 Sep 2022
Contributed by Lukas
Best-selling author Maddy Osman joins me to discuss the topic on this episode of The Business Storytelling Show. Join us to find out how we can ...
528: How becoming your own superstar helps your business
23 Sep 2022
Contributed by Lukas
Joie Gharrity, author of "Being Your Own Superstar: How to Expand Your Love Capacity" joins me on this episode of The Business Storytelling Show to di...
527: Spain keynote replay: How to be successful with organic social media content
20 Sep 2022
Contributed by Lukas
This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means t...
526: How to a embed live stream on website
16 Sep 2022
Contributed by Lukas
One way to get more out of your live podcasts: Embed a live stream on your website. There are several ways to do that. That's what I discuss in this e...
525: Overcoming the impostor syndrome to create better content
13 Sep 2022
Contributed by Lukas
Who hasn't heard from their inner critic? Are you qualified to produce a podcast, write that thought leadership blog post, and so the list goes on. &n...
524: Author chat: Tim Hightower - "A Dream Worth Fighting for"
07 Sep 2022
Contributed by Lukas
Former NFL player Tim Hightower joins me on this live recording of "The Business Storytelling Show" to discuss his new book "A Dream Worth Fighting fo...
523: How to be comfortable telling your story
04 Sep 2022
Contributed by Lukas
Minna Taylor of Energize your Voice joins me to discuss the topic. We dive into: Why can it be uncomfortable to tell your story? How to...
522: How to work with subject matter experts to accelerate your content strategy
01 Sep 2022
Contributed by Lukas
Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover: The importance ...
521: I'm not a copwriter, but...
28 Aug 2022
Contributed by Lukas
You know how everyone has opinions on copywriting or marketing, for that matter? How can we deal with that, make a project a success and keep calm - a...
520: Using data to tell better stories and build customer relationships
25 Aug 2022
Contributed by Lukas
Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book...
519: What’s the current state of voice technology?
22 Aug 2022
Contributed by Lukas
Scot Westwater and Susan Westwater return to the show to update us on what’s new in voice technology and what consumers expect. We discuss: How vo...
518: What the gurus don't tell you about marketing
19 Aug 2022
Contributed by Lukas
Marketing expert Tai Goodwin joins me to discuss dealing with expert advice. What's actually helpful and what isn't? Join us and learn more about Tai...
517: What makes a good email subject line anyway? A chat with Jay Schwedelson
13 Aug 2022
Contributed by Lukas
Jay Schwedelson, founder of SubjectLine.com, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email su...
516: Is livestreaming the way to go for your brand?
10 Aug 2022
Contributed by Lukas
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show. We discuss: Why livestreaming ...
515: How do we know if our podcast is a success?
07 Aug 2022
Contributed by Lukas
Trent Anderson of Podchaser returns to the show to discuss analytics and insights. We discuss: How important are listens What impact ca...
514: How to overcome unconscious bias in your content strategy
04 Aug 2022
Contributed by Lukas
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic. Join us and check out her web...
513: How to make your social proof trustworthy
31 Jul 2022
Contributed by Lukas
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon revi...
512: The power of short-form video storytelling
29 Jul 2022
Contributed by Lukas
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling. ...
511: What should the copy on your website say anyway?
26 Jul 2022
Contributed by Lukas
Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy. How do we kn...
510: How to make your voice sound good on a podcast
23 Jul 2022
Contributed by Lukas
Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good...
509: How to livestream with 360 video
19 Jul 2022
Contributed by Lukas
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live r...
508: How to make sure your website is accessible
16 Jul 2022
Contributed by Lukas
Stacey Turmel, digital accessibility expert, joins me on this live recording of The Business Storytelling Show to discuss website accessibility.  ...
507: How to do SEO split testing? A chat with Will Critchlow
13 Jul 2022
Contributed by Lukas
Will Critchlow, CEO at SearchPilot, joins me on this live recording of The Business Storytelling Show to discuss split testing in SEO. We cover: ...
506: How to use texting to build community
10 Jul 2022
Contributed by Lukas
Angela Proffitt returns to the show to discuss texting as part of your business strategy. We discuss: What is a texting strategy? ...
505: How to Successfully Launch and Manage a B2B Trade Publication PR Plan
07 Jul 2022
Contributed by Lukas
Content marketer Megan Horn joins me to discuss the topic. We discuss: How to pitch to B2B publications How to tell good B2B stories How of...
504: What are brand SERPs and why should you care?
04 Jul 2022
Contributed by Lukas
Author Jason Barnard joins me on this episode to discuss the topic and his latest book: "The fundamentals of brand SERPs." Join us and grab a copy of...
503: Why there is a need for proper grammar - a chat with the Grammar Girl
01 Jul 2022
Contributed by Lukas
Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic...
502: How to keep each other accountable
28 Jun 2022
Contributed by Lukas
Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other...
501: Using a livestream countdown timer
25 Jun 2022
Contributed by Lukas
Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are t...
500: Do you have to be in or out of your comfort zone to create good content?
20 Jun 2022
Contributed by Lukas
Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you a...
499: How lawyers establish authority with consumers through good marketing
19 Jun 2022
Contributed by Lukas
Leonard J. Scheiner works with lawyers to drive leads. In this episode of The Business Storytelling Show, we discuss the topic of driving awaren...
498: How to attract consumers to your brand
16 Jun 2022
Contributed by Lukas
Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people. Join us and...
497: How to establish rapport in business storytelling
13 Jun 2022
Contributed by Lukas
Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us. C...
495: How to tell your business' story with a small team
07 Jun 2022
Contributed by Lukas
Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out...
492: Using video storytelling strategies that work
26 May 2022
Contributed by Lukas
Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show...
491: How to come up with a good name for a brand
20 May 2022
Contributed by Lukas
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "...
490: How to tailor business storytelling to Gen Z
17 May 2022
Contributed by Lukas
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z. What do we need ...
489: How to be a good podcast guest
17 May 2022
Contributed by Lukas
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://chr...
488: How to turn your book into a bestseller
13 May 2022
Contributed by Lukas
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your bu...
487: Are you making the most of content operations?
11 May 2022
Contributed by Lukas
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops. We discuss:  ...
486: Don't make your editors drink - and here's how to accomplish that
09 May 2022
Contributed by Lukas
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors ...
485: How to use Instagram calls to action
07 May 2022
Contributed by Lukas
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting peop...
484: How to build diverse content teams
05 May 2022
Contributed by Lukas
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two y...