The Business Storytelling Podcast

636: How to create better lead magnets - a chat with Karen Bright

05 Dec 2023

Contributed by Lukas

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss: What are le...

635: How to succeed in the gig economy with the HUDU app

02 Dec 2023

Contributed by Lukas

Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Eco...

634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle

01 Dec 2023

Contributed by Lukas

Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this ...

633: How generative AI is disrupting the online publishing industry

30 Nov 2023

Contributed by Lukas

Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic. Join us and check out Jon's company here: https://lnkd.in/g...

632: How to level up your thought leadership strategy with the right voice

16 Nov 2023

Contributed by Lukas

Emily Crookston, a ghostwriter and content expert, joins me for Episode 632 of "The Business Storytelling Show" to discuss what goes into fi...

BONUS: 4 ways to grow your podcast

15 Nov 2023

Contributed by Lukas

Here are my top 4 ways to grow your podcast. Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11...

631: How to set up an Amazon storefront for influencers

08 Nov 2023

Contributed by Lukas

As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize y...

630: How to understand people in an always changing world - a chat with Michael Nevski

08 Nov 2023

Contributed by Lukas

Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

629: How to monetize a blog - 5 ways evaluated

07 Nov 2023

Contributed by Lukas

Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven w...

BONUS: What's Amazon Kindle Vella?

06 Nov 2023

Contributed by Lukas

Let's talk about what Amazon Kindle Vella is and how you might publish ongoing stories and content to this platform and newish content type on Ama...

628: What's new in content marketing strategy? A chat with Robert Rose

05 Nov 2023

Contributed by Lukas

Robert Rose joins me on this episode of "The Business Storytelling Show" to discuss his latest book on content marketing strategy. Join us a...

627: How to make your brand uncopyable - a chat with author Steve Miller

04 Nov 2023

Contributed by Lukas

Steve Miller, author of "Uncopyable," joins me on "The Business Storytelling Show" to share how brands can stand out in their mark...

626: How to make your ideas "sticky" - a chat with James I. Bond

03 Nov 2023

Contributed by Lukas

James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your id...

625: Why Embracing Modern B2B Marketing is Essential for Business Success

02 Nov 2023

Contributed by Lukas

Modern B2B marketing is one way to stay up to date on reaching prospects in the best possible way, but what does modern B2B marketing entail, and how ...

624: Posts with Punch: Finding your personal voice in writing - a chat with Bruce Shutan

26 Oct 2023

Contributed by Lukas

On this episode with Ghostwriter Bruce Shutan, we discuss what goes into finding your writing voice when working with a ghostwriter and when writing y...

BONUS: Should you focus on strengths or weaknesses?

24 Oct 2023

Contributed by Lukas

We all have areas where we naturally excel and things we struggle with. This raises an important question -should you focus on strengths or weaknesses...

BONUS: My workflow: How to do an SEO audit

23 Oct 2023

Contributed by Lukas

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility. As a content creator or marketer...

623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot Westwater

19 Oct 2023

Contributed by Lukas

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational A...

BONUS: What are the different levels of influencer compensation?

16 Oct 2023

Contributed by Lukas

I discuss what some types of influencer compensation are, which ones companies should consider and why.

622: Personal storytelling: Leading through connection - a chat with Mark Carpenter

12 Oct 2023

Contributed by Lukas

Leaders and really anyone need to build connections to drive performance. Mark Carpenter, author of "Master Storytelling: How to Turn Your Exper...

621: How podcast HOSTS can help their GUESTS be better guests - a chat with Max Branstetter

05 Oct 2023

Contributed by Lukas

Podcast pro Max Branstetter returns to "The Business Storytelling Show" to share the steps that podcast hosts can take to improve the gues...

620: Using a LinkedIn AI tool (Engage AI) to write comments and stand out to prospects:

03 Oct 2023

Contributed by Lukas

Commenting on LinkedIn posts is a proven social selling strategy, but posting "great content" or something else that is generic and blah won...

619: High Impact Presentations – Telling the Compelling Story - a chat with Steve Gavatorta

30 Sep 2023

Contributed by Lukas

In our fast-paced, high-tech, ever-evolving world the speed of change and decision-making is getting faster, the level of competition fiercer, and adv...

618: Are you walking on eggshells at work? A chat with Sam Horn

24 Sep 2023

Contributed by Lukas

Author Sam Horn returns to the show to discuss her new book: "Talking on Eggshells: Soft Skills for Hard Conversations." We discuss:Why a...

617: You've got mail: Email marketing rules to follow

19 Sep 2023

Contributed by Lukas

Email marketing rules fall into a few categories:Those that you have to follow because they are the law - like spam laws.Then there are the ones that ...

616: How is AI in content marketing being used?

16 Sep 2023

Contributed by Lukas

This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter. The Content Marketing Institut...

615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky

15 Sep 2023

Contributed by Lukas

We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI ...

BONUS: Why isn't my website ranking?

13 Sep 2023

Contributed by Lukas

In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it. Enjoy the episode and to ...

614: How to get consumers to love your brand (story) - a chat with ⁠Aaron Ahuvia⁠

11 Sep 2023

Contributed by Lukas

Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people love a brand?How can brands tel...

613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan

04 Sep 2023

Contributed by Lukas

Kevin Hanegan, author of "Turning Data into Wisdom" joins me on this live recording of "The Business Storytelling Show" to discuss...

BONUS: When is the best time to write content?

02 Sep 2023

Contributed by Lukas

When is the best time to write? Hmm. Good question. I know when my best time to write is, but certainly, the answer depends on: Personal preferences...

612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia

30 Aug 2023

Contributed by Lukas

Communications has a role in building up businesses but where should it fall in an org chart and why?Grace Williams of BLASTmedia joins me on this ...

BONUS: Free book chapter: Staying ahead of technology trends

27 Aug 2023

Contributed by Lukas

Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you o...

611: Where should content strategy sit in a company? A chat with Fleur Willemijn van Beinum

24 Aug 2023

Contributed by Lukas

Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits ...

BONUS: What is a prompt in AI?

22 Aug 2023

Contributed by Lukas

In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.

610: Corporate storytelling for winning communication - a chat with Steve Multer

19 Aug 2023

Contributed by Lukas

Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://a...

BONUS: The AI Predicament: Is Using AI Cheating?

15 Aug 2023

Contributed by Lukas

This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog. Listen in and read the article here: https://...

609: Using stories to influence your customers - a chat with Rob Biesenbach

12 Aug 2023

Contributed by Lukas

Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609...

BONUS: How does the TikTok affiliate program work?

08 Aug 2023

Contributed by Lukas

Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.

608: Creating content for ALL relevant channels to increase authority - a chat with Jeff Bullas

05 Aug 2023

Contributed by Lukas

Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic. We ...

BONUS: Why AI in content creation is not there ... yet

02 Aug 2023

Contributed by Lukas

In this bonus episode, I discuss the following: What AI in content creation is good for Where it's lacking My prediction for the future ...

607: Marketing with Empathy Podcast: Creating Content Performance Cultures

31 Jul 2023

Contributed by Lukas

I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture. Listen to all of tha...

606: How to make your nonfiction book a success - a chat with Melody Ann Owen

27 Jul 2023

Contributed by Lukas

Let's talk about marketing your book to get back into the swing of things. We've discussed before that writing a book can build the brand of b...

BONUS: I cloned my voice, and here's how that went.

25 Jul 2023

Contributed by Lukas

Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...

605: Unlock Creative Superpowers with the Art of Co-Creation - a chat with HP's Jose Gorbea

23 Jul 2023

Contributed by Lukas

Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show." Join us and connect with Jose here...

BONUS: What is content velocity?

19 Jul 2023

Contributed by Lukas

On this bonus episode of "The Business Storytelling Show," Christoph discusses what content velocity is, how it fits into creating quality c...

604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing

16 Jul 2023

Contributed by Lukas

Wayne Mullins of Ugly Mug Marketing joins us to discuss the topic. Join us for this live conversation and check out Wayne's company here: http...

BONUS: Choosing a career in marketing (Free book chapter)

13 Jul 2023

Contributed by Lukas

This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligen...

603: Making Connections: How the Right Content Builds Trust - a chat with Ashley Guttuso

09 Jul 2023

Contributed by Lukas

Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss h...

BONUS: Is Kindle Unlimited worth it for authors?

05 Jul 2023

Contributed by Lukas

One of the decisions that needs to be considered when your new book publishes is whether or not to enroll it in Kindle Unlimited. It's a legit que...

602: Author chat: "On Brand" by Aliza Licht

02 Jul 2023

Contributed by Lukas

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion ...

601: Power Up Your Drive: The Secrets to Staying Motivated

25 Jun 2023

Contributed by Lukas

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business ...

BONUS: How to drive business growth through social media

23 Jun 2023

Contributed by Lukas

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works. If you ...

600: The Problem With “Leads”: Why We Need to Find a New Term - a chat with Tamika Carlton

22 Jun 2023

Contributed by Lukas

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the t...

599: Don't Just Guess - Use These Marketing Metrics to Boost Your ROI! A chat with Howard Wolpoff

19 Jun 2023

Contributed by Lukas

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Sho...

598: How brands can build trust with consumers through reception marketing - a chat with RJ Licata of Terakeet

14 Jun 2023

Contributed by Lukas

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our...

BONUS: Book review of "Magic Words" by Jonah Berger

12 Jun 2023

Contributed by Lukas

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words." I give a...

597: Crack the Code to Success: Unleash the Potential of Business Storytelling - a chat with Donna Griffit

10 Jun 2023

Contributed by Lukas

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "T...

596: Staying connected: Leading Remote Content Teams to Peak Performance - a chat with Kevin Eikenberry

05 Jun 2023

Contributed by Lukas

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of &quo...

BONUS: Name dropping: How to handle names in articles on second reference?

03 Jun 2023

Contributed by Lukas

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the con...

595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano

01 Jun 2023

Contributed by Lukas

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.Join us and connect with Ross he...

BONUS: New to podcasting? Who is your podcast coach?

29 May 2023

Contributed by Lukas

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an a...

594: How AI tools will impact corporate communications teams - a chat with Chris Keefe of Poppulo

26 May 2023

Contributed by Lukas

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."We t...

BONUS: What is voice marketing?

23 May 2023

Contributed by Lukas

Here's why your brand needs to invest in voice marketing now. Join me and learn more by reading this must-read book on the topic: https://amzn.to...

593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee

20 May 2023

Contributed by Lukas

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and conne...

592: What kind of customer research should inform my content strategy? A chat with Lori Highby

17 May 2023

Contributed by Lukas

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.Connect wit...

BONUS: Do this now to infuse personality in marketing

14 May 2023

Contributed by Lukas

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway.  It could be s...

591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas

11 May 2023

Contributed by Lukas

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “...

BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera

09 May 2023

Contributed by Lukas

I share how wireless livestreaming works and what camera you might consider trying. Read more: http://christophtrappe.com/wireless-action-using-a-wir...

590: Master the Art of Having Better Conversations - a chat with Joe Pardavila

03 May 2023

Contributed by Lukas

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have...

589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks

28 Apr 2023

Contributed by Lukas

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.Join us.Connect with Ron here: htt...

BONUS: Should you point out that content is produced by AI?

25 Apr 2023

Contributed by Lukas

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the con...

588: The art of active listening - a chat with Heather Younger

22 Apr 2023

Contributed by Lukas

Author Heather Younger returns to the show to discuss her new book on the art of active listening.Join us for this episode of "The Business Story...

587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves

15 Apr 2023

Contributed by Lukas

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more. Join us. Connect wi...

586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis Lamance

09 Apr 2023

Contributed by Lukas

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air tra...

BONUS: How often should I blog?

05 Apr 2023

Contributed by Lukas

I answer the question on how often you should blog (new content and updating existing content) here. More content tips at christophtrappe.com.

585: How do you teach influencer marketing? A chat with Jacob Hiler

02 Apr 2023

Contributed by Lukas

Jacob Hiler, professor of marketing at Ohio University, joins me to share how today's college students learn about influencer marketing. Join us and ...

BONUS: Is a career in radio worth it?

30 Mar 2023

Contributed by Lukas

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content. Join me.

584: How to show up as a more Confident Marketing Leader - a chat with Stacey Danheiser

27 Mar 2023

Contributed by Lukas

Stacey Danheiser, the Creator of The Confident Marketer Playbook, joins me on this podcast episode to discuss how you can be more confident to drive m...

BONUS: Camera On: What Are AI Camera Benefits?

25 Mar 2023

Contributed by Lukas

You can now use artificial intelligence cameras for virtual meetings and live video podcasts, but what are AI camera benefits, how do they work, and d...

583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares

23 Mar 2023

Contributed by Lukas

Adrienne Sheares of ViviMae Labs joins us on this live podcast episode of "The Business Storytelling Show" to discuss what goes into building a person...

BONUS: Banish boring headlines: Use a AI Headline Generator This Way

20 Mar 2023

Contributed by Lukas

This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes. Read mo...

582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings

17 Mar 2023

Contributed by Lukas

Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing au...

BONUS: Stand out: The importance of a Favicon

13 Mar 2023

Contributed by Lukas

A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and ...

581: How do modern marketers earn trust? A chat with Melanie Deziel

10 Mar 2023

Contributed by Lukas

Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove ...

BONUS: How I use iPhone as webcam on Mac

08 Mar 2023

Contributed by Lukas

I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old cam...

580: How to build a brand that is crisis ready? A chat with Melissa Agnes

06 Mar 2023

Contributed by Lukas

Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis managem...

BONUS: Why branding matters

05 Mar 2023

Contributed by Lukas

Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience. You can...

579: Be a better leader by unleading - a chat with Céline Schillinger

03 Mar 2023

Contributed by Lukas

Céline Schillinger's new book "Dare to un-lead" is now out, and she joins me on this podcast episode to share what's needed today for leaders to be b...

BONUS: Giveaway ideas for businesses

02 Mar 2023

Contributed by Lukas

A giveaway can be a good idea to create buzz for your business. But what are some giveaway ideas for businesses? Here are some ideas. Learn even more ...

578: Why we need to create immersive content experiences - a chat with Paul Zak

01 Mar 2023

Contributed by Lukas

Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness." Join us and grab a copy here: ht...

577: How content professionals can influence organizational change - a chat with Michael Andrews of Kontent.ai

27 Feb 2023

Contributed by Lukas

Michael Andrews, content strategy evangelist at Kontent.ai joins me to discuss the topic.   Join us and connect with him here: https://lnkd.in/dD...

BONUS: Unleash Rebroadcasting To Drive Your Podcast’s Reach

25 Feb 2023

Contributed by Lukas

This episode discusses what rebroadcasting is and how livestreaming podcasters can use this to restream their shows. Read even more here: https://www....

576: Is your content too much for people's cognitive load? A chat with Neil Petty

23 Feb 2023

Contributed by Lukas

Neil Petty, Host of the "Storytelling for Content Design Podcast," joins me on this episode of the"The Business Storytelling Show" to discuss: What i...

BONUS: How to have a good conversation? Here's the answer.

21 Feb 2023

Contributed by Lukas

In this episode, I discuss a top tip on how you can become a better conversationalist. Read the book mentioned in this short episode: https://amzn.to/...

575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler

19 Feb 2023

Contributed by Lukas

Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can improve their brands to moneti...

BONUS: Do you need a degree to be a marketer?

18 Feb 2023

Contributed by Lukas

Is it possible to get into marketing without a degree? It might not be impossible, but it is hard to get certain roles without a bachelor’s or even ...

574: Author chat: The Death of Demographics - a chat with David Allison

16 Feb 2023

Contributed by Lukas

Author David Allison joins me on this episode of "The Business Storytelling Show" to discuss why marketers need to stop focusing so much on demographi...

BONUS: Find Clarity and Success Through Big Thinking

14 Feb 2023

Contributed by Lukas

What does big thinking mean, and how does it apply to creators and their decisions? I discuss that in this short bonus podcast episode. Don't miss the...

573: What's the future of VR in business storytelling? A chat with Parker Howell

12 Feb 2023

Contributed by Lukas

VR expert Parker Howell joins me on this episode of "The Business Storytelling Show" to discuss the topic.   Join us as we discuss: What is VR ...