Optimize Opportunities for Financial Success | Imane ’Pokimane’ Anys

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What inspired Pokimane to start her journey in streaming?

Lewis Howes 0:00
Hi, my name is Lewis Howes, and welcome to The Daily Motivation Show.
Lewis Howes 0:12
I'm curious about your perspective on money. You started making really good money in your late teens, early 20s. More than 99.9% of people in their late teens and 20s in the world, probably. How did that affect you? And what is the dark side of making money for someone who's really young?
Imane 'Pokimane' Anys 0:31
Well, I don't want to act like it's such a detriment, you know? Yeah, because, I mean, I started streaming when I was in high school, didn't make much. In college, was still in debt for like two years. And then it started taking off. And then maybe two, three years after that, I started making significantly more, like more than what a doctor makes. And then for like two, three years, it was...

How did Pokimane manage her finances in her early career?

Imane 'Pokimane' Anys 0:59
Much, much more than I could have ever imagined. So initially, it was really just like step by step. Like, I'm just looking to have like a part-time job, basically. I can make a little bit of money here while studying engineering. Cool. Then I was like, wait, if I focus on this for a couple months, I can pay off my student loans. Cool. And then, frankly, for me, my dream in life was always engineering. to make six figures. And I really felt like at that point, I was like, OK, I'm good. But it felt like the expectation in life is to optimize that. So when you see the opportunity, right? It's like, go for it, go for it. But at some point it's like, you don't really realize what you're sacrificing or if you should keep going for it.
Imane 'Pokimane' Anys 1:51
And I think there were a lot of times where I just put like my health and my mental on the back burner because I was so fixated on like, I need financial stability.

What challenges did Pokimane face while achieving financial success?

Imane 'Pokimane' Anys 2:00
And just like with anything else, it just becomes a habit, almost like addicting. It's like, okay, I need to focus on this. And I just, I lost sight of, again, like, what do I want? What actually makes me happy? There was such a scarcity sentiment. Yeah. I mean, even with content creators, it's like, you don't know where your career is going to be in a year or two.
Lewis Howes 2:20
Right. What if the algorithm changes? What if they cancel my account? What if... Who knows, right?
Imane 'Pokimane' Anys 2:24
Yeah. I'm not going to say that there were like crazy downsides aside from like things that I had to figure out myself, right? Like how to really manage my life and my business structure. But I do feel like sometimes to my peers, maybe they like viewed me differently.
Lewis Howes 2:41
Really? How so?
Imane 'Pokimane' Anys 2:43
I think depending on the person, it might be something that they judge you off of.
Lewis Howes 2:50
How much money you're making?
Imane 'Pokimane' Anys 2:51
Yeah.
Lewis Howes 2:51
Really?
Yeah.
Imane 'Pokimane' Anys 2:52
Yeah. I think for some people it can be inspirational, but for some people it's like, oh, you're over there and I'm here kind of thing, which I understand, right? Everybody makes assumptions based off of what they might know about someone. But I also think the lifestyle that I was leading when I wanted to save up as much as I could, take care of my parents, do this, do that, that lifestyle was also isolating.
Lewis Howes 3:18
Really?
Imane 'Pokimane' Anys 3:19
Oh, yeah, for sure.
Lewis Howes 3:20
How so?
Imane 'Pokimane' Anys 3:21
It's just work, work, work all the time. And when you're optimizing for work or for financials, everything else is on the back burner. And it takes so much effort to like, oh, wait, I need to keep up with friends. I need to create a friend circle. I need to do this. I need to do that. Even taking care of like your health. It's so easy to set everything else aside when you're focused on career goals. You want to know how I learned like really the value of a dollar? Sure. Which in hindsight, I'm so glad that I did. I've had like numerous jobs before streaming. My very first one was I was like, I was a newspaper delivery girl. I've always had like a very mathematical optimization kind of mindset. And I would make maybe like $100 every two weeks or something.
Imane 'Pokimane' Anys 4:10
And I would do it like two, three times a week. And I had this kind of a route. And I did meet everything up to be like, OK, every time I drop off a newspaper, that's five cents. Yeah. So I'm like, five cents, five cents, five cents, five cents. Yeah. But it was so exciting to be able to do something on my own, to exchange my time and labor for any amount of money.

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