On today's Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact. The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of designing strategies that attract the right type of patient for long-term loyalty. Josh and Mark also talk about Studio 8E8's powerful documentary projects, "Untold Stories," and how storytelling—done right—brings value far beyond ROI. To wrap up, Josh shares the experience of collaborating with Justin Moody on the Moody Adlin Winery, and how his love for wine and creativity collided in a truly unforgettable Napa project. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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