Most Replayed Moment: A Guilt-Free Way to Handle Work and Life
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What early experiences shaped Nicola Kilner’s approach to work‑life balance?
Perustin pyöräilyvaatteita valmistavan ornotin vuonna 2013. Mielestäni parasta Shopifessa on se, että voimme harjoittaa liiketoimintaa ilman teknistä osaamista. Voimme hallinnoida yrityksen taustajärjestelmiä ja frontendiä sekä myydä verkossa. Vaivatta, jos Shopify olisi pyöräilyvaruste, se olisi mielestäni itse polkupyörä. Sillä asiat hoidetaan ja meidän liiketoimintamme hoituu Shopifessa. Aloita ilmainen kokeilemaan. shopify.com-sivustolla
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When I sit down with CEOs, founders and working parents on this podcast, one thing that comes up again and again is the more you have to juggle, the more important it is that home and shopping for it isn't adding to that load. This moment's episode is sponsored by Wayfair, who understand that the spaces around us should support how we live. Here is Nicola Kilner talking about some of the systems that she's built to make work and home fit together better. What's your opinion now on university. When your children get to that age where they're about to make that decision, you've got two young children. When they get to 18 years old And if they said, Mummy, I want to be entrepreneur like you, what advice would you give them based on your experience?
So I actually would always probably recommend doing a few years in a corporate because I have to say it boots I learned so much. you know, you learn the things that they do really well, you learn the things that they do not necessarily wrong, but just the drawbacks of being such a big organization. So I think, you know, more than going to university, like those two the two placement years I did at Boots, I learned incredibly so much. And depending on the kind of person you are, you know, if you go to a big corporate, it's so difficult to impact the culture there. Because there's just so many people, there's so much history. And if you are someone who's kind of got this strong drive to make a change
then, you know, entrepreneurship I think is just an incredible area. And even if it's it's not your idea, but going to join a start up is just incredible energy. Um it just would always be what I would recommend.
point, if there was a a key skill or a key set of skills that you took from your time working in a corporate app boot that then proved to be incredibly valuable as you went on. What were those skills?
So when I was a so so when I graduated, I then stayed on and I was an assistant buyer to begin with and then I got promoted to be um a a buying manager for them. which was really around relationships. It was about collaboration. It was about looking around the world, seeing new technologies, finding the innovation, new brands. And then really hand holding those which mainly were entrepreneurs to come into boots to actually show them, look, this is how we could launch uh, you know, we had a stand, it was called Latest Finds. We would launch a new innovation for a period of three months. as a trial to see if it would work, would boots consumers like this. Uh if it did, they would get a listing with boots kind of long term.
And that just really suited my skill set because it was a very entrepreneurial role. Uh because actually, you know, I I very much guided them with PR agencies and actually how to build the plan in Um you know, we used to have the saying of like launch and love because actually it's one thing to get a listing at Boots. It's another thing for your product to actually be picked and taken off the shelf. Like the listing is just the first thing. You know, you you have to drive consumers. You have to have that entire plan. And I think it was just a really good way of actually learning from working with supply chain, working with finance, doing the checks, with legal, can we do this? What can we say? It was a really
good sense of actually working with so many different departments and actually starting to understand, I think, consumer goods, learning demand, learning how to create it. And so I feel like that role was created Which really just suited my my skill set incredibly well and I'm very fortunate for that.
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Chapters
8 chapters
1
What early experiences shaped Nicola Kilner’s approach to work‑life balance?
0:00–5:32
2
How did working at Boots teach skills that later powered DECIEM?
5:32–11:01
3
Why did Nicola decide to leave a corporate role and launch a beauty startup?
11:01–16:01
4
What was the original “ten‑brand” strategy and how did it benefit DECIEM?
16:01–21:11
5
How did the company create a family‑like culture without losing high performance?
21:11–26:07
6
What challenges arise when scaling from a startup to a 1,500‑person organization?
26:07–31:39
7
How does Nicola handle imposter syndrome and the need for new leadership skills?
31:39–32:51
8
What key lessons does Nicola share about authentic leadership and balance?
32:51–33:18
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