Mike Lucas: The Science of Staying Active Longer | Ep 1323
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Welcome to Corizont Technologies, home of the Digital Executive Podcast. Do you work in emerging tech, working on something innovative, maybe an entrepreneur? Apply to be a guest at www.corizant.com forward slash brand. Welcome to the Digital Executive. Today's guest is Mike Lucas. Mike Lucas is an adventurous New Zealand entrepreneur and executive who successfully built, scaled, and exited the global Market Research Technology Company, TNS Conversa, in 2007. As a dedicated ocean enthusiast, surfer, wingfoiler, and snowboarder, he later channeled his passion for the sea into luxury ecotourism. He teamed up with a group of close friends and investors to develop Bunabaca, a stunning master planned 140 million residential and marina community on Malololo Island in Fiji.
This exclusive tropical paradise was designed around the ultra-luxury Six Senses Fiji Resort, which features a world-class boutique hotel and 100% solar-powered luxury residences. After decades of pushing his body in extreme conditions, he recognized a massive market gap for simplified premium and scientifically backed wellness routines for active individuals. To solve this, Mike applied his institutional scaling expertise to co-found North Performance alongside Premier Silicon Valley orthopedic surgeon Dr. Massey Reynolds, co-founder Uri Kura, and of course, none other than Paul Oliver. Well, good afternoon, Mike, or morning in Australia to you. This is Brian. Welcome to the show.
Hi,
Brian. Nice to meet you. And yeah, welcome
and good morning from Australia.
Yeah, awesome. Thank you for making the time. I know I don't know, that's probably about 14 different time zones that we're traversing. So I appreciate that. Love doing podcasts in down under. And someday I'll get I'll go down there and do one there as well and require record it live. So Mike, let's jump in real quick. You've had a remarkable arc building, scaling, and exiting the market research tech company, TNS Conversa in 2017. 2007, then developing Bunabaca, a $140 million luxury eco resort community around Sixth Census Fiji, and now co-founding North Performance. What's the connective thread across market research, luxury development, and wellness? And how did a lifelong surfer and snowboarder end up building a longevity brand?
Yeah, it was an interesting journey for sure. And the connective thread is really building a business as I care about and love. I find myself in businesses that are grounded in some kind of form of consumer insight with really strong Unit economics. I build businesses with friends and usually self-funded. So it's a very unique situation. TNS Conversor was a market research based business consultancy that grew to be in forty-three countries within five years. We sold to a FTSE listed company called WPP. What I loved most about the business was using analytics and insight to provide actionable advice at a senior level, executive level for large corporates around the world. I took those learnings into Vinum Barker, the development of Fiji.
It's a luxury, high-end, large scale. Integrated development with the residential property, hotel, marinas. And it's grounded in survived in ensuring that we we built a product that was lifestyle focused, wellness focused. It's probably one of the best surf breaks in the world.
Who is Mike Lucas and what led him to create a longevity‑focused wellness brand?
So it was riding landly. It's an incredible project to be involved in. And the real underlying premise of the business was the emerging trend of wellness. and experience led property development. And tourism it worked very well. We ended up with the Six Census VG being the anchor tenant running the hotel development. They went on to become one of the preeminent wellness brands in the world.
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