Manosphere messiahs: Kenya
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What is the global impact of the Manosphere?
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We've just stepped outside of the car. It's right outside our hotel. Kibe jumped out of the car and immediately, like, all these guys just swamped him. I've got no idea if they know he was coming, but they're super excited to see us here. We're in Western Kenya with the masculinity influencer, former radio host turned content creator, Andrew Kibe. He's on a book tour, and the word's out, he's in town.
How are you, Kibe? Good.
Welcome to the Kenyan Manosphere, where influencers like Andrew Kibe are booming, tripling their followers in just a few years. Good morning, you puny... It's the same talking points, the same slang, the same misogyny and anti-feminist views. Which you hear in the global manosphere from the likes of Andrew Tate. And many young Kenyan men are devouring it. Hashtag Andrew Kibbe has had 530 million views on TikTok alone.
Woo! Woo!
I've come to a club in a small town in Western Kenya to see what young people here think of him. Can you tell me what you like about Kibe? What does he mean to you?
Personally, I love our Kibe brand, the branding. I've been raised by a single mum, so most of my teachings, I get them from Andrew Kibe's podcast. From masculinity to growth to personal development, he teaches me a lot. It reminds us men that never to seek validation from people and lastly that nobody is going to save us. We need to work hard, be on time, be self-disciplined and achieve whatever we want as men.
So do you think he fills a bit of a father role?
Yeah, it's like a father role to me, giving advices, knowing who I am. In fact, there's a book that he released called 28 Commandments. Right now, I'm in the process of reading it.
And what does it say?
It's saying that a woman is never your friend. Okay. Yeah, a woman is never your friend.
It's quite a claim, and one we'll come back to later. But for now, back in the quiet of our hotel, I want to know from Andrew Kibe how he'd describe himself to people outside Kenya who don't know him. I've never had to. I've never had to describe myself. Even when I go to interviews, when I was like, tell us about yourself, I'm like, I'm 49 years old. What part do you want to know? Yeah, what's your bio? I'm like their Jesus. I'm like their saviour in black. Yeah, so watch my content. I'm Jesus to you. You see, my coffee is here. Very nice. Yeah, very nice. Thank you, my lady. Bring it straight. I'm Jackie Wakefield, a BBC global disinformation reporter, and we're going inside the Kenyan Manusphere for the documentary from the BBC World Service.
Heartbreak is part of life. Let's stop lying to each other. You're going to be left and you're going to live. Respect yourself, my friend. Respect yourself. Treat yourself well. Eat that steak if you must. Why not become a genius and say, hey, listen, it doesn't matter how much tax they charge me.
Who is Andrew Kibe and why is he influential in Kenya?
Bro, I'm always going to win. I'm a winner. That's who I am. Andrew Kibbe isn't the only voice in the Kenyan manosphere. Another influencer, Amorex, who calls himself a reproductive health specialist, has over two million followers on his main platform, X. But Kibbe is one of the loudest. And one of the most successful. Please donate, he tells his fans in Swahili. I'm going to spend the money you give on hookers and alcohol.
Missing something in your life? Wake up with us. A failed past start, Andrew Kibbe began by hosting a popular radio breakfast show. As a woman, you need to respect your man to a point where... Later, he turned to being a content creator. It was just after the COVID pandemic, and with his message of male empowerment... I salute you, gents, with all the respect you deserve. He quickly attracted a dedicated audience of young men. My young man, please do not think that you're less than you really are.
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Chapters
7 chapters
1
What is the global impact of the Manosphere?
0:00–4:35
2
Who is Andrew Kibe and why is he influential in Kenya?
4:35–7:49
3
What do young men in Kenya think about Andrew Kibe?
7:49–11:23
4
How does Andrew Kibe's content affect women's perceptions?
11:23–18:24
5
What controversies surround Andrew Kibe's teachings?
18:24–24:10
6
How does the Kenyan Manosphere shape gender dynamics?
24:10–31:26
7
What role does social media play in the spread of misogynistic views?
31:26–32:03