On today’s episode, I’m sitting down with Jena Covello, founder of Agent Nateur, to unpack how her personal health journey led her to build one of the most trusted clean beauty brands on the market. Jena opens up about living with stage 4 endometriosis, the years of pain that pushed her to eliminate endocrine disruptors from her life, and how that search ultimately led her to start formulating her own natural deodorant—eventually launching Agent Nateur after her products landed in the hands of Naomi Campbell. We dive into the conversation around aluminum in deodorant, what clean beauty actually means, and why European standards have played such a major role in how she formulates her products. Jena also shares how she built a loyal customer base through honesty and transparency, the products that helped Agent Nateur take off, and her thoughts on collagen vs. colostrum, inflammation, supplements, and daily routines. This episode is packed with insights on clean beauty, healing, mindset, and building a brand rooted in trust. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. To connect with Jena on Instagram, click HERE.To connect with Agent Nateur on Instagram, click HERE.To check out Agent Nateur, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comVisit durable.com/dream and get started with Durable for free today. When you’re ready to publish your website, use code DREAMBIGGER for 30% off all plans. Get $25 off your first purchase when you go to TheRealReal.com/dreambiggerText DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and date rates may apply.Take back control of your business today. Opena Found account for FREE at Found.com. Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, Member FDIC. Join the hundred of thousands who’ve already streamlined their finances with Found. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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