On today’s episode, I’m joined by Nicole Wegman, founder of Ring Concierge, to talk about the evolution of the diamond industry, lab grown vs. natural diamonds, engagement ring trends, and how she built one of the most recognizable fine jewelry brands from the ground up. Nicole breaks down the biggest misconceptions around lab grown diamonds, why engagement rings are getting bigger, the most popular diamond shapes right now, and how consumers are shifting their buying habits. We also dive into how she started Ring Concierge with just $2,000, scaled the business through Instagram before paid marketing, and disrupted a male-dominated industry by creating a more modern, fashion-forward jewelry experience for women. Nicole opens up about entrepreneurship, hiring, mistakes she’s made along the way, influencer marketing, luxury investments that actually hold value, and what it takes to build a lasting brand in a $90 billion industry. Whether you’re shopping for an engagement ring, love jewelry, or are interested in building a business, this episode is packed with insight. Enjoy!To connect with Ring Concierge on Instagram, click HERE.To shop Ring Concierge, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Refresh your everyday with luxury you’ll actually use. Head to Quince.com/dreambigger for free shipping on your order and 365-day returns. Now available in Canada, too. That’s Quince.com/dreambigger for free shipping and 365-day returns. Quince.com/dreambigger. Get 15% off Branch Basics with the code DREAMBIGGER at https://branchbasics.com/DREAMBIGGER #branchbasicspodOur listeners can buy one prescription pair and get 20% off additional pairs at WarbyParker.com/DREAMBIGGER – and using our link helps support the show. #WarbyParker #adGo to getrella.com and use code DREAMBIGGER for 10% off your first three months or annual plan. That’s getrella.com to start your free 14 day trial and use code DREAMBIGGER for 10% off and see why social media teams are ditching the tool chaos.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related