On today’s episode, I’m joined by the founder of Loonen to discuss reinventing the bottled water category, becoming obsessed with water quality, and building a brand from the ground up in an industry that hadn’t seen real product innovation in decades. We dive into what’s actually in bottled water, the difference between spring and purified water, why plastic packaging matters, and how to think about the quality of the water you’re drinking every day. Plus, she shares how her IVF and pregnancy journey inspired her to rethink the products she brought into her home, why she and her co-founder asked each other 80 personal and professional questions before starting the company, how they took a scrappy approach to building Loonen, and the moment they knew the brand was going to work. We also talk about finding the right co-founder, doing things that don’t scale, balancing big-picture vision with gritty execution, and what it takes to disrupt an established industry. Whether you’re curious about what’s really in your water, thinking about starting a company, or looking for inspiration to build something different, this episode is packed with fascinating insights and practical advice. Enjoy!To shop Loonen, click HERE.To check out Loonen Instagram, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Right now, Larineco is offering our listeners up to 50% off at BuyLarine.com/DreambiggerRula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/dreambigger #rulapodText DREAM to 64000 to get twenty percent off all IQBAR products, plus FREE shipping. Message and data rates may apply.Upgrade your sleep with Boll & Branch. Get 15% off your first order plus free shipping at BollandBranch.com/dreambigger with code dreambigger. That’s BollandBranch.com/dreambigger, code dreambigger to unlock 15% off. Exclusions apply. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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