How to Master the Art of Persuasion & Scale Your Vision | Ed Mylett
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Why is the ability to persuade considered the most essential skill for entrepreneurs?
This is The Ed Miler Show. Hey, everyone. Welcome to my weekend special. I hope you enjoy the show. Be sure to follow The Ed Milet Show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Now on with the show. One of the questions I get asked the most often is about what skill do I think is the most important as an entrepreneur? That's a really difficult question. But if I could go back and you could only give me one skill to begin with and I had to build from all of it, I can tell you for sure what it would be for me. And that would be the ability to influence. so it's the ability to persuade people without that skill set the vast majority of my wealth does not exist if you can't persuade people if you can't influence people to make decisions that are in their own best interest but that also grow your business your brand your company your net worth you can't ever become successful one thing that everybody i know that's a leader and everything they do can do is persuade people now i watch people do that in all different types of ways some do it through intimidation some through do it through force
some do it through humor some do it through persuasive strategies transfer of energy you name it but all leaders can persuade all successful people can get people to make decisions in their own best interests that also get them to participate with their company it's the number one skill that i see most people not spending the most time on is their ability to communicate their ability to persuade people because they're constantly trying to go to a different course or they think that somehow if their product is good enough or they get the right sales pitch that somehow they're gonna win but the fact of the matter is you've got to become a better persuader I'm constantly personally working on that skill and refining it my ability to persuade from the stage through the camera here to make to get you to make the decisions that are in your own best interest to persuade you that I can help you to persuade my children and
When I'm negotiating on buying a company or buying a car or buying a jet, it's my ability to persuade people to make the decision that's in their own best interest to participate with me. And so if I was a quarterback in football, it's my ability to persuade the team to work the hardest, to run the best routes, to get open, to give it all they've got. Head coaches in football, school teachers, their ability to persuade and influence, pastors, you name it, personal trainer. They've got to persuade people to do the exercise of it. They're the expert. So it's our ability constantly to influence and persuade people that I think is the number one skill in life. And so if that's the case, what are some of the keys in doing that?
So number one thing as a business leader that you should be evaluating is are you constantly refining, constantly getting better, constantly making alterations, constantly being aware of how you can improve in all of these areas? The thing that happens when I say that to most people that are average, let me tell you what their response is. I already have that. I already got that down. I'm already persuasive. I already can do that. And even as I say that to people, I hear people all the time say, oh, I'm already good at that. Let me be very clear with you as a friend. If you were really good at that, you'd be more wealthy. You'd be happier. You'd have a bigger business. You'd have a better family life than you have.
So it's your vast overestimation of your ability about that one skill set that is probably gonna hold you back more than anything. As a friend, let me tell you, you're nowhere near as good as you think you are at that skill. And the fact that you think you're great at it may be your greatest detriment to moving forward in your life because you don't think there's this gap between where you should be and where you are that'll cause you to do the work to get there. And so I never overestimate my ability to persuade.
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Chapters
8 chapters
1
Why is the ability to persuade considered the most essential skill for entrepreneurs?
0:04–15:23
2
How does John Maxwell describe the “sweet spot” that unlocked his greatest leadership impact?
15:23–25:44
3
What is Zoe Chance’s “magic question” and how can it instantly open new opportunities?
25:44–37:50
4
Why does Ed Mylett say rejection should be practiced like a workout to build resilience?
37:50–49:09
5
How can leaders turn energy into influence and why is repetition crucial for persuasive mastery?
49:09–1:02:55
6
What does Mauricio Umansky reveal about reading the room and creating emotional moments in real‑estate sales?
1:02:55–1:13:49
7
How can you scale personal persuasion across a team so the whole organization becomes influential?
1:13:49–1:24:09
8
What practical steps does the episode recommend for turning a recession into a growth advantage?
1:24:09–1:33:54
Speakers
3 identifiedMore from THE ED MYLETT SHOW
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