Scaling Success: Coaching Moms and Business Owners with Holly Rigsby In this special episode of the Fitness Business School podcast, Pat Rigsby is joined by his wife, Holly Rigsby, a pioneering fitness coach for moms. Holly shares her journey from launching a fitness product, 'Fit Yummy Mummy,' in 2007 to developing an impactful online community. She discusses the challenges and successes of running transformation challenges, the importance of accountability, and the delicate balance between simplifying processes and achieving significant results. Holly also delves into her role in the 'Win the Week' program and how principles used to coach moms are now empowering fitness business owners. This episode emphasizes the significance of consistent effort, overcoming overwhelm, and the potential of deep, focused coaching over attempting to use multiple platforms simultaneously. 00:00 Welcome to the Fitness Business School Podcast 00:24 Special Guest: Holly's Journey in Fitness and Business 01:58 The Evolution of Holly's Fitness Product for Moms 06:00 Mastering Online Challenges and Community Building 10:07 Applying Fitness Coaching Strategies to Business Owners 19:18 Deep Dive into Marketing and Social Media Strategies 30:41 The Power of Going Deeper, Not Wider, in Coaching 32:14 The Ideal Business: A Personal and Professional Journey 39:38 Closing Thoughts and Special Announcement

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