The Floral CEO

Six Strategies to Book Eight Weddings Fast: Sales Tips for Florists

30 Mar 2026

Contributed by Lukas

Need more weddings on the books fast? In this minisode, Jen breaks down exactly what she would do if she needed to book eight weddings ASAP.This is no...

5 Ways AI Can Make Your Floral Business Easier

25 Mar 2026

Contributed by Lukas

Let's talk about AI – but not the "it's gonna take our jobs" version. Forget the fear and the guilt for a second (even though we hear those narrativ...

You Are the Brand: Stop Hiding & Start Getting Booked

23 Mar 2026

Contributed by Lukas

If you’ve ever scrolled Instagram and thought,“How are they so confident showing up like that?” — this episode is for you.Because here’s the...

Branding Beyond Fluffy Fonts and Logos

18 Mar 2026

Contributed by Lukas

Let's talk about branding – but not the fluffy Pinterest version. Forget logos, fonts, and color palettes for a second (even though we love those th...

The Florist’s Guide to Finding Design Inspiration

16 Mar 2026

Contributed by Lukas

One of the questions Jen hears often from florists is:"How do you come up with creative ideas?"Whether you're designing a wedding, a styled shoot, or ...

The “Affordable Florist” Trap

11 Mar 2026

Contributed by Lukas

If you’re marketing yourself as “affordable” or “budget friendly,” you may be unintentionally sabotaging your business.In this episode, Jen ...

The 5-Minute Brand Audit for Florists

09 Mar 2026

Contributed by Lukas

Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.In this episode, Je...

The Fastest Way to Attract Higher-End Floral Clients

04 Mar 2026

Contributed by Lukas

How to Attract Higher-End Floral Clients (Without Lowering Your Prices)If you’re marketing yourself as “affordable” or “budget-friendly,” yo...

Big Events, No Chaos: How I Produce Large-Scale Weddings

02 Mar 2026

Contributed by Lukas

Ever wondered how to execute a $30K–$35K large-scale event with only three weeks’ notice?In this episode, I’m breaking down exactly how I approa...

How to Actually Start Making Money in Your Floral Business

25 Feb 2026

Contributed by Lukas

You can be booked out, exhausted, and still broke—and if that’s been you, you’re not alone. In this episode, Jen breaks down the real reasons fl...

The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)

23 Feb 2026

Contributed by Lukas

Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of  really like  the costs, not only  from a, you know.  A...

You Deserve to Make Money: Money Mindset Shifts Every Florist Needs

18 Feb 2026

Contributed by Lukas

Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episod...

From Chaos to Clarity: A Post-Valentine’s Day Recap for Florists

16 Feb 2026

Contributed by Lukas

Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks flor...

Feeling Overwhelmed But Want to Grow Your Floral Business? Start With These 10 Moves

11 Feb 2026

Contributed by Lukas

Feeling overwhelmed, stretched thin, and still wanting your floral business to grow? You’re not broken—you’re human. In this minisode, Jen break...

🎧 SEO & Website Metrics for Florists (Simple Breakdown)

09 Feb 2026

Contributed by Lukas

🎧 SEO & Website Metrics for Florists (Simple Breakdown)Hey flower friends! I get genuinely excited when I see that lightbulb moment go off for...

How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)

04 Feb 2026

Contributed by Lukas

How to Grow Your Floral Business Revenue (Without Guessing or Burning Out)Growing your floral business revenue doesn’t start with hustling harder —...

10 Habits of Successful Florists (That Actually Move the Needle)

02 Feb 2026

Contributed by Lukas

In this minisode, Jen breaks down the 10 habits she consistently sees in florists who are thriving—financially, creatively, and mentally. Inspired b...

The Real Work of Building a Floral Brand

28 Jan 2026

Contributed by Lukas

Most florists think branding is something you do after you’re established — after the logo, the website, the luxury weddings, the polished feed.Bu...

Installation Tips Every Florist Needs (Tools That Make It Easier & Safer)

26 Jan 2026

Contributed by Lukas

If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)…...

Getting “No’s”? Here’s What’s Really Happening (And How to Turn It Around)

21 Jan 2026

Contributed by Lukas

Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks dow...

5 Goals Every Florist Needs to Add for 2026

19 Jan 2026

Contributed by Lukas

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.In this episode, Jeni s...

How to Move Your Floral Business Forward When Life Feels Hard

14 Jan 2026

Contributed by Lukas

Moving Your Floral Business Forward When Life Feels ComplicatedLife doesn’t pause when you’re trying to grow a business — and as florists, we of...

How to Forecast Your Floral Business Income (So You Can Pay Yourself)

12 Jan 2026

Contributed by Lukas

In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the booking...

How to Achieve Your Goals Without Overwhelm

07 Jan 2026

Contributed by Lukas

Have your New Year’s resolutions already fallen apart — and it’s only January 7?You’re not broken. You don’t lack discipline. You don’t ne...

Elevate your 2026! Huge announcement

05 Jan 2026

Contributed by Lukas

Jen announces her three upcoming floral workshops for the year: The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring ...

Life + Business Audit: How to Create Clarity, Alignment, and Sustainable Growth

31 Dec 2025

Contributed by Lukas

Life + Business Audit: How to Create Clarity, Alignment, and Sustainable GrowthAs the year winds down, it’s easy to feel reflective, overwhelmed, or...

26 Things Every Florist Should Do Going Into 2026

29 Dec 2025

Contributed by Lukas

Episode Title26 Things Every Florist Should Do Going Into 2026Episode Description2026 doesn’t need to be new year, new chaos.In this episode of The ...

From Surviving to Thriving: Designing a Business & Life You Actually Want in 2026

24 Dec 2025

Contributed by Lukas

As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring —...

Manifestation Without the Woo: How Clarity, Strategy, and Consistent Action Create Real Results

22 Dec 2025

Contributed by Lukas

As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version ...

Reflect Before You Reset: How Florists Should Close the Year and Plan for 2026

17 Dec 2025

Contributed by Lukas

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode o...

Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time)

15 Dec 2025

Contributed by Lukas

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, ...

Paying Yourself as a Florist: Why It Matters & How to Start Today

10 Dec 2025

Contributed by Lukas

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many flo...

The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)

08 Dec 2025

Contributed by Lukas

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking ...

Why Wedding Planners Are the “Easy Button” for Floral Business Growth

03 Dec 2025

Contributed by Lukas

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the fl...

My 10-Minute Instagram Marketing Routine (That I Actually Stick To)

01 Dec 2025

Contributed by Lukas

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram ma...

Why You Don’t Need More Discipline — You Need Better Strategy

26 Nov 2025

Contributed by Lukas

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m ju...

A Simple 4-Step Method for Handling Conflict Without the Drama

24 Nov 2025

Contributed by Lukas

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a hea...

How to Market Your Business When You Have No Time

19 Nov 2025

Contributed by Lukas

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content.If you’re ...

Your 5-Minute Overwhelm Reset

17 Nov 2025

Contributed by Lukas

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need.In today’s episode, I’m walking you through...

Do It Anyway: Building Your Business When Everything Feels Hard

12 Nov 2025

Contributed by Lukas

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to ...

Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters

10 Nov 2025

Contributed by Lukas

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has...

The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue

05 Nov 2025

Contributed by Lukas

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations.She share...

How to Confidently Price Floral Installations — My Simple Square-Foot Formula

03 Nov 2025

Contributed by Lukas

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies,...

The Mental Load of Being a Business Owner and Mom

29 Oct 2025

Contributed by Lukas

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants...

The Difference Between Busy and Profitable

27 Oct 2025

Contributed by Lukas

Being busy doesn’t mean you’re successful — it just means you’re tired.In this episode, Jeni shares the hard-earned lessons from years of chas...

How to Double Your Floral Business Revenue Next Year

22 Oct 2025

Contributed by Lukas

In this powerful episode, Jeni dives deep into one of the most common questions she gets from florists and creative entrepreneurs: “Can I really dou...

The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)

20 Oct 2025

Contributed by Lukas

Your business runs on flowers — but it thrives on communication.In this episode of The Floral CEO Podcast, I’m diving into the five most common br...

10 Lessons I’ve Learned After 1,700 Weddings

15 Oct 2025

Contributed by Lukas

After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some ha...

How to Get Real ROI from Styled Shoots (and Stop Wasting Your Flowers + Time)

13 Oct 2025

Contributed by Lukas

In this episode of The Floral CEO Podcast, Jen breaks down how to truly maximize your ROI from styled shoots — so your time, flowers, and creativity...

Grace & Grit: How to Keep Moving Forward When You Feel Stuck in Your Floral Business

08 Oct 2025

Contributed by Lukas

Do you ever feel like you’re working constantly but not really moving the needle in your business? You’re not alone, flower friend. In this episod...

Progress Over Perfection: How Letting Go of Perfectionism Moves Your Floral Business Forward

06 Oct 2025

Contributed by Lukas

Perfectionism might feel like high standards — but for most florists, it’s really fear in disguise. In this episode of The Floral CEO Podcast, Jen...

Flowers, Family, and Finding Your Brand with Jo.An Floral Design

01 Oct 2025

Contributed by Lukas

Hello flower friends! In this episode of The Floral CEO Podcast, I’m thrilled to sit down with Luis from Jo.An Floral Design in Texas. If you’ve b...

5 Mistakes People Make When Building Their Business to $100K

29 Sep 2025

Contributed by Lukas

Growing a floral business to $100K can feel like climbing a mountain — but it doesn’t have to. In this episode of The Floral Hustle Podcast, I’m...

When Your Business Feels Like a Hot Mess: Start Here

24 Sep 2025

Contributed by Lukas

Hello flower friends! 🌸Has your floral business (or life) ever felt like a total hot mess? Maybe your weddings are running behind, your flower orde...

Are You the CEO of Your Floral Business or Just Another Employee?

22 Sep 2025

Contributed by Lukas

Hello flower friends! 🌸 In this week’s minisode of The Floral CEO podcast, we’re diving deep into one of the most important questions every flo...

Simplifying Floral Pricing

17 Sep 2025

Contributed by Lukas

Pricing doesn’t have to be confusing or overwhelming. In this episode of The Floral CEO Podcast, Jeni shares how to simplify floral pricing by using...

The True Cost of Underpricing Your Floral Work

15 Sep 2025

Contributed by Lukas

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m sharing a candid conversation about a post that stopped me in my tracks—...

Boundaries and the To-Don’t List

10 Sep 2025

Contributed by Lukas

Hello, flower friends! 🌸 In this episode of The Floral CEO Podcast, I’m diving into a concept you might not have considered before: creating a To...

Mini Styled Shoots: When They’re Worth It (and When They’re Not)

08 Sep 2025

Contributed by Lukas

Hello flower friends! 🌸 In this week’s episode of The Floral CEO Podcast, I’m diving deep into the world of styled shoots. You know the email—...

Beyond Weddings: Building Sustainable Income with Hotel Partnerships with Franceska of The Hotel Florist™

03 Sep 2025

Contributed by Lukas

Hello flower friends!In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™....

Overcoming Rejection as a Florist

01 Sep 2025

Contributed by Lukas

Rejection hurts—we all know it. Whether it’s losing a wedding client to another florist, getting ghosted after pouring hours into a proposal, or e...

Doing All the Things: How to Focus on What Really Works in Your Floral Business

27 Aug 2025

Contributed by Lukas

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, h...

Client Conversations Made Easy: Key Phrases Every Florist Should Know

25 Aug 2025

Contributed by Lukas

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From bud...

How to Put Your Social Media on Autopilot (Without the Overwhelm)

20 Aug 2025

Contributed by Lukas

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Ins...

Why Overspending Is Sabotaging Your Floral Business (and How to Stop It)

18 Aug 2025

Contributed by Lukas

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you w...

10 Ways to Grow Your Floral Business in Just 20 Minutes a Day

13 Aug 2025

Contributed by Lukas

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable ...

5 Ways to Market Your Floral Business Without Breaking the Bank

11 Aug 2025

Contributed by Lukas

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost mark...

Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs

06 Aug 2025

Contributed by Lukas

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—...

Investments That Changed My Business (and the Ones I Regret)

04 Aug 2025

Contributed by Lukas

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do...

10 Ways to Make Being a Wedding Florist Not Suck

30 Jul 2025

Contributed by Lukas

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 I...

Prepping for a $15K Wedding with a Massive Floral Install

28 Jul 2025

Contributed by Lukas

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop wi...

Freelancers 101: Building a Team That Elevates Your Business

23 Jul 2025

Contributed by Lukas

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Je...

🌸 The Creative Reset You’ve Been Craving: Retreat Details

21 Jul 2025

Contributed by Lukas

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come...

Profit First for Florists: Why Paying Yourself First Changes Everything

16 Jul 2025

Contributed by Lukas

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her pe...

Battling Loneliness in Business - The Importance of Staying Connected

14 Jul 2025

Contributed by Lukas

As a small business owner, no one tells you how lonely entrepreneurship can feel.When you leave a team environment, a corporate office, or even a busy...

Feeling Drained in Your Business? Let’s Fix That.

09 Jul 2025

Contributed by Lukas

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU.✨ I’m br...

Must-Ask Questions About Wedding Day Setup

07 Jul 2025

Contributed by Lukas

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in o...

Let’s Talk About Money: Why You Must Start Paying Yourself

02 Jul 2025

Contributed by Lukas

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether y...

Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists

30 Jun 2025

Contributed by Lukas

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that center...

Everything Is Figureoutable: Turning Dreams Into Floral Business Goals

25 Jun 2025

Contributed by Lukas

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling b...

From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business

23 Jun 2025

Contributed by Lukas

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark t...

Feeling Overwhelmed as a Florist

18 Jun 2025

Contributed by Lukas

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. ...

Scrolling Jealousy? What to Do When You Feel Behind on Instagram

16 Jun 2025

Contributed by Lukas

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable miniso...

5 Pricing Mistakes Florists Make (And How to Fix Them!)

11 Jun 2025

Contributed by Lukas

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—...

When Motivation is Missing: How to Take Action Anyway - Mini Episode

09 Jun 2025

Contributed by Lukas

Ever feel like doing absolutely nothing—even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on wh...

Breaking Busy: How Choosing Joy Transforms Your Floral Hustle

04 Jun 2025

Contributed by Lukas

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted fee...

The CEO Shift: How Florists Can Work Smarter, Not Harder

02 Jun 2025

Contributed by Lukas

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, J...

Level Up for Free: The Personal Growth Habits That Cost Nothing

28 May 2025

Contributed by Lukas

In this heart-filled and honest episode of The Floral Hustle, Jen shares how her journey into personal development transformed every area of her life—...

The Real Secret to Success? It’s Not Sexy, But It Works

26 May 2025

Contributed by Lukas

In this week’s minisode of The Floral Hustle, Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency. ...

Stop Winging It: How to Price Your Floral Work for Real Profit

21 May 2025

Contributed by Lukas

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson a...

How Networking Landed Me 5 Weddings (and Why You Should Be Doing It Too)

19 May 2025

Contributed by Lukas

In this episode of The Floral Hustle, Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationshi...

Unapologetically Confident: Why Owning Your Power Changes Everything

14 May 2025

Contributed by Lukas

Episode Summary:In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building ...

Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist

12 May 2025

Contributed by Lukas

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—fro...

The Outsourcing Game Changer: How to Create Space & Grow Your Floral Business

07 May 2025

Contributed by Lukas

In this empowering episode of The Floral Hustle, Jen revisits the power of outsourcing—not just as a business strategy, but as a lifeline for floris...

Florists, It’s Time to Make Booking You Easy

05 May 2025

Contributed by Lukas

In this episode of The Floral Hustle, Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler...

$30K Side Hustles for Florists (That Aren’t Full-Service Weddings)

30 Apr 2025

Contributed by Lukas

00:00 Introduction and Revenue Insights01:40 Custom Funeral Arrangements04:30 Creative Proposal Planning05:55 Silk Flowers and Designer's Choice11:04 ...

Manifesting Your Dreams Through Action: How Small Shifts Create Big Change

28 Apr 2025

Contributed by Lukas

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting—and how it's not magic, it's momentum. From buyi...

Chipping Away at Your To-Do List: How to Prioritize What Matters Most

23 Apr 2025

Contributed by Lukas

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with...

The Art of Selling the Story: Elevating Your Floral Installations

21 Apr 2025

Contributed by Lukas

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the ...

Florist Confessions: The Tough Lessons That Made Me Better

16 Apr 2025

Contributed by Lukas

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closi...