The Floral CEO
Episodes
What should you do with unreasonable clients?
19 May 2023
Contributed by Lukas
Some clients are flat out difficult. You struggle to answer why you should even be working with them. How do you stick up for yourself but still try t...
Wedding Event Production Timelines
17 May 2023
Contributed by Lukas
In this episode I break down the day by day production of wedding week.Monday- I normally get roses delivered so they have a day to fully hydrate befo...
What should you do with an inquiry that comes in to avoid being ghosted
12 May 2023
Contributed by Lukas
When you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions abo...
How to change your entire business in 3 months
10 May 2023
Contributed by Lukas
Its a lofty goal to say change your entire business in 3 months, but it is possible I’ve done it.What needs to change in your business?Sales? Profit...
How do you stand out in the crowd of florists
05 May 2023
Contributed by Lukas
What makes people stand out? What makes a business stand out and what makes a business owner stand out?What do you want your stand out- be bold and di...
Wedding season pep talk
03 May 2023
Contributed by Lukas
This week - I'm going to give you a wedding season pep talk because I literally just had to give this to myself. The other night was looking at my cal...
Are your friends holding you back in your business?
28 Apr 2023
Contributed by Lukas
You may heard you are the sum of the 5 people you hang out with the most. Those 5 friends could be- you parents, spouse, best friend and similar peopl...
Grow your Instagram in a way that matters!
26 Apr 2023
Contributed by Lukas
Growing you social media accounts is an exhausting affair is sometimes. Often you are looking at likes that aren’t translating to purchases. How do ...
What do I post on social media?
21 Apr 2023
Contributed by Lukas
What to post is a serious question that most business owners struggle with.Content ideas-Create a theme for days of the week.Meet us Monday- meet the ...
I Girl bossed too hard - What to do next!
19 Apr 2023
Contributed by Lukas
Isn’t it a crazy thing- you built a business and it looked like you are at the top of your game and success in yours! Sometimes you Girl Boss to muc...
5 things to do now to hit the reset button in your business
14 Apr 2023
Contributed by Lukas
Know where you are at closing percentage, average wedding costs, etc.Create a spreadsheet of current metrics to track the progress.Do a mental reset o...
Should you follow "Everyone" else's pricing strategies?
12 Apr 2023
Contributed by Lukas
Do you march to the beat of your own drum? Or do you follow the masses and try to make that work to drive your business? I think that many people have...
Setup and Delivery - what should you charge?
07 Apr 2023
Contributed by Lukas
There are a million different ways I have seen florists charge for these services. The fact is you need to do a system that works for you and makes yo...
Launch your floral business in 30 days or less!
05 Apr 2023
Contributed by Lukas
Want to start a floral business? What is holding you back? Fear? Mindset? Confidence?Fear can be overwhelming- most commonly people are afraid of fail...
Want to freelance? Start here!
31 Mar 2023
Contributed by Lukas
Want to hear how you become a freelancer? How do you gain exposure to other florists to do this? There is a strategic way for you to gain exposure to ...
Should I invest in myself with training/coaching or YouTube it?
29 Mar 2023
Contributed by Lukas
Investing in yourself can be scary and overwhelming not knowing if what you will learn has value and if you will see a return on your investment. The ...
Simplify your Social Media Content Creation
24 Mar 2023
Contributed by Lukas
Do you want your social media to be simpler? Do you feel like you are always working on creating content, pushing content out and you are on the hamst...
Pricing for florists simplified
22 Mar 2023
Contributed by Lukas
Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricingIn the Facebook groups I am in- pricing is the most asked questions...
Why and how you should be working with a flower farmer this season
17 Mar 2023
Contributed by Lukas
There are so many reasons to consider sourcing from local flower farms and with wedding season forecasted to be a big year now is the time to schedule...
Confidence to Show Up on Social Media
15 Mar 2023
Contributed by Lukas
Social media seems like a scary and complicated place for most people to show up in any way shape or form but to show your face- is terrifying. When I...
Want to grow flowers for your weddings- here is how to start now! - Mini Episode 8
10 Mar 2023
Contributed by Lukas
Growing flowers has been such an inspiring addition to my floral business in recent years. About 4 years ago I went to Flowerstock on Holly Chapple's ...
3 ways to stop posting anxiety
08 Mar 2023
Contributed by Lukas
Do not let social media anxiety get the best of you!3 ways to stop posting anxiety.#1 Have a plan! Build a concrete day or a theme for a week for you ...
A la Carte Flowers - Mini Episode 7
03 Mar 2023
Contributed by Lukas
A la carte flowers is an amazing way to add a lower budget option to your business without all the headache that comes with a full service wedding som...
5 ways to increase your bookings!
01 Mar 2023
Contributed by Lukas
Want a guide to starting your floral business? - head to www.thefloralhustle.com/starterkit Wouldn’t you want to close more weddings? With these ...
Simplify your social media - Mini Episode 6
24 Feb 2023
Contributed by Lukas
Frankly social media can feel overwhelming. The trick to minimizing anxiety is to have less stressing about when and what you are posting and build a ...
Secrets to a multiple six figure wedding business
22 Feb 2023
Contributed by Lukas
Want a guide to start your floral business? - head to www.thefloralhustle.com/starterkit Key points from the podcast!Having the right mindset!Havi...
3 Ways to Grow your Reoccurring Revenue - Mini Episode 5
17 Feb 2023
Contributed by Lukas
Many florists struggle with money ebbing and flowing in their business with big bursts of revenue and then a month's time goes by without revenue comi...
Things I wish I knew when I started!
15 Feb 2023
Contributed by Lukas
That classes and education will elevate you to new heights.Its ok to court/work with multiple wholesalers.A cooler is needed- but your don’t need a ...
Does your floral business give you anxiety? Mini Episode 4
10 Feb 2023
Contributed by Lukas
Does you floral business give you anxiety? Or has it made your chest feel tight, have a few tears roll down your face or even to the point of running ...
What you really want to accomplish with Social media!
08 Feb 2023
Contributed by Lukas
Download our free guide to a social media audit and planning. Go to www.thefloralhustle.com/social to get yours today! Everyone is so focused on grow...
Are you not booked for the year? Freaking out? Mini Episode 3
03 Feb 2023
Contributed by Lukas
Is that time of year that you are freaking out for the amount of weddings you have booked?Every year this happens to even the best florists.Step #1 Ve...
Making profit not a bad word - overcome the fear of success
01 Feb 2023
Contributed by Lukas
For years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such...
My top 5 Online tools for your floral business - Mini Episode 2
27 Jan 2023
Contributed by Lukas
My top 5 tools for your floral business. I breakdown why I love all of these amazing tools.Canva- Online and an appPhoto Shop Express- AppQuickbooks...
Overcoming your couples most common and annoying objections
25 Jan 2023
Contributed by Lukas
Objections come in all shapes and sizes and sometimes it might not be a plain objection from you couple- it might be your objection. I want to talk ...
Expenses Audit- The Path to Profitability - Mini Episode 1
20 Jan 2023
Contributed by Lukas
Time to audit all the things related to your budget. First- check in with your website and technology products. What business tools do you have and a...
Side Hustle - Mom Hustle Success Habits
18 Jan 2023
Contributed by Lukas
You don't need to be a naptime warrior or work till midnight.1st off is to really identify what you are wanting from your business. Financially, how y...
3 Tested Tactics to Grow Your Business in 2023
11 Jan 2023
Contributed by Lukas
Today you are in for a treat. We are talking about three tested tactics to grow your business in 2023. You're thinking - what do I want my business ...
Let 2023 be easy- 5 must's to help things feel lighter
04 Jan 2023
Contributed by Lukas
Start mapping out rest- Book vacations or time off to breathe. Look at your calendar and look at holidays, and birthdays and take time to have the m...
Vision and goal setting for 2023- go big!
28 Dec 2022
Contributed by Lukas
Now is the time to go big and step into your role as CEO and define your 2023 business vision and do some serious goal-setting to start molding your b...
Seven things to stop now for a more profitable 2023 wedding season and beyond
21 Dec 2022
Contributed by Lukas
Seven things to stop now for a more profitable 2023 wedding season and beyond. 1. Stop guessing on costs/pricing. Do you want a less profitable we...
Three steps to easier installations
14 Dec 2022
Contributed by Lukas
Installations are often a struggle for so many florists. It is one of the more complicated floral to price and construct. The first thing to figure o...
Tips and tricks for finding great freelancers
14 Dec 2022
Contributed by Lukas
Hiring freelancers can be a stressful situation. Finding help when multiple florists are filled with heavy wedding weekends. I want to share sever...
Stress less tactics on not being specific about flower choices with customers
14 Dec 2022
Contributed by Lukas
Today we are going to talk about something I often see flower friends stressed out at the wholesalers about. Promising flowers that are difficult or...
Stop being ghosted and wasting time with price shoppers with this tip!
14 Dec 2022
Contributed by Lukas
In this episode, I will walk you through one of the best tools to help stop ghosting after providing a quote and to stop price shoppers before the con...
The Hustle Is Real
29 Nov 2022
Contributed by Lukas
We currently live in anti hustle society. What is anti-hustle culture? Anti-hustle culture is a rejection of the notion that business owners should ...