The Floral CEO

My secret productivity hack!

29 Apr 2024

Contributed by Lukas

Welcome to "The Floral Hustle," where we explore innovative strategies to enhance your floral business. In today’s episode, host Jeni shares her sec...

From Rock Bottom to Floral Rockstar: Tyler Keeno’s Story

24 Apr 2024

Contributed by Lukas

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your h...

Want to freelance? Looking for freelancers? Start here!

22 Apr 2024

Contributed by Lukas

Episode Summary:In this minisode, Jeni dives into the topic of freelancing for florists during the bustling wedding season. Whether you're considering...

5 ways to make more money in 2024!

17 Apr 2024

Contributed by Lukas

Welcome to another episode of the Floral Hustle podcast, where we dive deep into the world of floral entrepreneurship. This week, your host Jen shares...

The one thing that could change you getting ghosted! - Mini Episode

15 Apr 2024

Contributed by Lukas

Episode Summary:In this week's Floral Hustle podcast, Jen shares invaluable insights on a common challenge for florists: being ghosted by clients. Dra...

Want recipes, ordering and picking up flowers without overspending - start here!

10 Apr 2024

Contributed by Lukas

01:12  Recipe and Ordering Simplification02:10 The Art of Simplifying Flower Formulation02:42 Layering Techniques for Stunning Arrangements03:20 Expl...

Living my life on DND - Mini Episode

08 Apr 2024

Contributed by Lukas

IntroductionIn this empowering episode of The Floral Hustle Podcast, join host Jen as she dives deep into a transformative approach to managing life a...

I want to quit my day job- now what???

03 Apr 2024

Contributed by Lukas

Episode SummaryIn this week's episode, Jen dives into the realities of quitting your day job to pursue your dream of running your own floral business....

Freaking out about 2024 bookings? - Mini Episode 72

01 Apr 2024

Contributed by Lukas

In this empowering minisode of the Floral Hustle Podcast, host Jen dives into the power of positive thinking, strategic planning, and staying present ...

Stop Selling Yourself Short

27 Mar 2024

Contributed by Lukas

In this enlightening episode of the Floral Hustle Podcast, host Jen dives deep into a common issue plaguing floral designers—selling themselves shor...

Investing in Yourself for Business Growth - Mini Episode

25 Mar 2024

Contributed by Lukas

Welcome to this week's minisode of the Floral Hustle Podcast, where we dive deep into the essentials of building a strong foundation for your floral b...

Three Systems in your Business that will Make or Break your 2024 Wedding Season

20 Mar 2024

Contributed by Lukas

Welcome back to the Floral Hustle Podcast, where we dive deep into the world of floristry, offering tips, insights, and inspiration to help your flora...

How Confidence = Cash Mini Episode

18 Mar 2024

Contributed by Lukas

Welcome to this week's minisode of The Floral Hustle Podcast, hosted by Jen, your guide in the floral business journey. Today, we're diving deep into ...

Are you speaking to your ideal client?

13 Mar 2024

Contributed by Lukas

Welcome to the Floral Hustle podcast, where we dive deep into the heart of the floral industry to help you grow your business and passion for flowers....

Strategies to stay in budget for your events

11 Mar 2024

Contributed by Lukas

In today’s mini episode, we delve into a common challenge for florists: the temptation to overbuy or overorder at the wholesaler. Drawing from perso...

Can you actually make money being a florist?

06 Mar 2024

Contributed by Lukas

Welcome to the Floral Hustle Podcast with your host, Jen! In this week's episode, we dive deep into the world of floristry to debunk myths and uncover...

Should you start your floral business? - Mini Episode

04 Mar 2024

Contributed by Lukas

In this inspiring mini-episode, Jen dives into the pivotal question many flower enthusiasts grapple with: "Should I finally start my floral business?"...

Social Media Strategy for New Florists

28 Feb 2024

Contributed by Lukas

Welcome to another episode of the Floral Hustle Podcast with your host, Jen! This episode is a goldmine for aspiring florists and those looking to bre...

Floral Foundations: Key Resources and Strategies for Business Growth - Mini Episode

26 Feb 2024

Contributed by Lukas

Welcome to this week's mini-episode of the Floral Hustle Podcast, where your host, Jen, dives deep into the core foundations that can drive a floral b...

Step by Step - Book your first wedding

21 Feb 2024

Contributed by Lukas

Join Jen on the Floral Hustle Podcast as we delve into a comprehensive guide for florists embarking on their journey to book their first wedding. This...

Putting together a brand shoot - Mini Episode

19 Feb 2024

Contributed by Lukas

Episode Title: Maximizing Your Floral Brand with Effective Brand ShootsEpisode Overview:In this week's mini-episode of the Floral Hustle Podcast, host...

Baseline marketing plan for new florists

14 Feb 2024

Contributed by Lukas

Welcome to this week's episode of the Floral Hustle Podcast, hosted by Jen. This episode is dedicated to florists at various stages of their business ...

Fundamental systems in your new business

12 Feb 2024

Contributed by Lukas

In This Episode:Introduction to Business Systems for Florists: Discover why implementing fundamental systems is crucial for your floral business's suc...

Want to start a floral business in 2024? - Start here!

07 Feb 2024

Contributed by Lukas

Episode Highlights:The Challenge of Choosing a Business Name:Importance of a unique and memorable nameUtilizing resources like GoDaddy, social media p...

5 must have habits while starting your floral business - Mini Episode

05 Feb 2024

Contributed by Lukas

Episode Overview:In this mini-episode, Jeni shares five indispensable habits that are crucial for anyone starting out in the floral business. Drawing ...

2023 Not profitable? Start here to get on track

31 Jan 2024

Contributed by Lukas

🌸 Feeling stuck in your floral business journey? Let’s bloom together! 🌼 This week on the Floral Hustle podcast, we dive deep into the heart o...

5 ways to be more organized - Mini Episode

29 Jan 2024

Contributed by Lukas

Introduction:Welcome to the Floral Hustle Podcast, where we dive into strategies and insights to help florists and floral entrepreneurs thrive. In thi...

Want to sell out your workshops? Listen in! Guest Liz Fiedler

24 Jan 2024

Contributed by Lukas

In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz...

What business tools you need for 2024 - Mini Episode

22 Jan 2024

Contributed by Lukas

In this week’s Mini episode of the Floral Hustle Podcast, host Jen delves into the crucial business tools for florists looking to grow and manage th...

Creating a plan to quit your day job - Mini Episode

19 Jan 2024

Contributed by Lukas

In this inspiring Minisode of the Floral Hustle Podcast, Jen shares her personal journey of leaving a decade-long corporate career to pursue her passi...

Exploring Cultural Weddings with Sarah Khan

17 Jan 2024

Contributed by Lukas

In this episode, we are thrilled to introduce our special guest, Sarah Khan, a florist renowned for her stunning, out-of-the-box wedding decor. Her im...

3 key ingredients of a six figure florist - Mini Episode

12 Jan 2024

Contributed by Lukas

Hello flower friends! Welcome back to the Floral Hustle Podcast with your host, Jen. In today's mini episode, we're diving into the three crucial elem...

2024 Goal Planning Strategy Hour

10 Jan 2024

Contributed by Lukas

01:56 The Importance of Auditing Your Business05:33 Identifying Your Revenue Sources10:36 The Role of Social Media in Business Growth11:33 Managing Fr...

SEO Basics for your business

05 Jan 2024

Contributed by Lukas

SEO Basics-SEO optimization through your websiteGoogle analyticsWays to optimize SEO

What went right in 2023 and what didn't

03 Jan 2024

Contributed by Lukas

Successful Business Strategies and Growth:Delegate and Optimize: Jen shares her successful strategy of hiring professionals to manage non-creative asp...

My strategy to overcome imposter syndrome

29 Dec 2023

Contributed by Lukas

00:00 - Introduction and Topic Overview00:31 - Understanding Imposter Syndrome02:09 - Personal Struggles with Imposter Syndrome03:14 - Strategies to O...

3 playbooks to scale your business in 2024

27 Dec 2023

Contributed by Lukas

3 systems to create your business in 2024.Social/MarketingCommunicationCustomer journey

Making pricing easier - Mini Episode

22 Dec 2023

Contributed by Lukas

Have you ever found yourself in a client consultation, bombarded with questions about the cost of each floral element? Let's talk about the art and sc...

5 ways to level up as the Floral CEO in your business

20 Dec 2023

Contributed by Lukas

Segment 1: Foundation and AuditKey Points:Reflecting on personal journey to becoming a floral CEO.The importance of foundational understanding and aud...

Overcoming pricing objections - Mini Episode

15 Dec 2023

Contributed by Lukas

Jen has advice on how to confidently handle pricing objections in the floral business. This episode covers pricing transparency, practical ways to edu...

One way to manage your crazy to do list and start to make things happen!

13 Dec 2023

Contributed by Lukas

In this episode of the Floral Hustle podcast, host Jen talks about her secret weapon for managing her personal life, floral business, and podcast: Tre...

All the juicy details on my new florist mastermind!

11 Dec 2023

Contributed by Lukas

Welcome to a special mini episode of The Floral Hustle podcast! In this episode, Jeni shares all the juicy details about her upcoming florist mastermi...

Easy Installation Pricing

08 Dec 2023

Contributed by Lukas

Jeni here, and welcome to another episode of the Floral Hustle Podcast. I'm excited to dive into mini episode 55 where we'll be discussing the ins and...

3 things that helped me scale my business in 2023

06 Dec 2023

Contributed by Lukas

On this week's episode, I want to talk about the three things that really helped grow my business in 2023, and will continue to grow my business in 20...

5 ways to be a more sustainable florist

01 Dec 2023

Contributed by Lukas

Welcome flower friends to another episode of the Floral Hustle Podcast!This week's mini-episode focuses on the hot topic of sustainability in floristr...

Strategies to grow your side hustle and quit your day job

29 Nov 2023

Contributed by Lukas

Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart...

Do you need new friends?

24 Nov 2023

Contributed by Lukas

In this mini episode we are talking about the sensitive nature of friendships. Not only friendships can feel heavy when they are not in alignment but ...

3 ways to start taking action to get paid in 2024

22 Nov 2023

Contributed by Lukas

Are you struggling with paying yourself or being able to pay yourself and being able to have the ability to hire on additional help during a busy wedd...

The one mantra you should have in your business

17 Nov 2023

Contributed by Lukas

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel?That mantra is what would...

What is a mastermind and is it for me?

15 Nov 2023

Contributed by Lukas

As someone who has invested a lot in personal development a mastermind is something that I has been something that has been a huge roll in my financia...

Strategies to deal with bad product

10 Nov 2023

Contributed by Lukas

Strategies for bad product often easier said than done. Bad product can also be a frustrating situation.Steps to take to deal with bad product.Know th...

5 productivity tips to end the year strong

08 Nov 2023

Contributed by Lukas

Focus on revenue producing activitiesPlan your week- Sunday night prepSilence notificationsScheduling activities-Understanding when you are most produ...

How to gain 100 followers in one week!

03 Nov 2023

Contributed by Lukas

Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant follower...

5 things to book a wedding this week

01 Nov 2023

Contributed by Lukas

Follow up on past estimates or inquires.Evergreen social media graphic- stating availability.Post an offer on socialLaunch an a la carte flowers progr...

How to Launch an À La Carte Flowers Program - Mini Episode

27 Oct 2023

Contributed by Lukas

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy w...

Business Basics- Are you doing them?

25 Oct 2023

Contributed by Lukas

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes...

My Inquiry Process - Start to Finish Mini Episode

20 Oct 2023

Contributed by Lukas

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this pro...

Five marketing strategies to implement before 2023 ends

18 Oct 2023

Contributed by Lukas

Planner outreachPosting 2023 availabilityImplementing a brochureB-Roll footage.Developing a consistent social media schedule.

Mini 3 things to start now on Instragram without showing your face.

13 Oct 2023

Contributed by Lukas

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers...

Are you operating your business as an employee or CEO?

11 Oct 2023

Contributed by Lukas

This is a line many business owners walk. Often this line is centered around money and making it ok to make money.Look at things like- are you chargin...

ADHD Success Strategies for Floralpreneurs

06 Oct 2023

Contributed by Lukas

Strategies for successCreate processes with fail safes to help have the ability to catch mistakes.Organize frequently used items into easily accessibl...

3 key ingredients of a successful florist

04 Oct 2023

Contributed by Lukas

This week's show is about the three key ingredients that really can make a florist successful. There are a lot of misconceptions out there of what su...

F*ck Florist Fraudy Feelings...

29 Sep 2023

Contributed by Lukas

On this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. An...

5 ways your floral business is leaking money

27 Sep 2023

Contributed by Lukas

There are many ways your floral business can leak money but these 5 are some of the largest ones.OverstuffingOver orderingPrepping with premium laborO...

Am I good enough to make my business happen?

22 Sep 2023

Contributed by Lukas

One of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their ...

First steps to growing your business!

20 Sep 2023

Contributed by Lukas

Taking the first steps to growing your business can be exciting.  But I am emphasizing growing and not starting your business really comes down to on...

Why you keep not charging your worth!

15 Sep 2023

Contributed by Lukas

Not charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting ...

Change the way to your talk to yourself= Success

13 Sep 2023

Contributed by Lukas

Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways t...

Fear of failure- How to hurdle over this block in your business and life - Mini Episode

08 Sep 2023

Contributed by Lukas

This week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myse...

Make faster quotes and proposals with these tips!

06 Sep 2023

Contributed by Lukas

Doing quotes and proposals doesn’t need to be a painful process.Tips for faster estimates:Create standard base pricing for common items like bouquet...

Dialing in your Operating Expenses - Mini Episode

01 Sep 2023

Contributed by Lukas

Your operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the busi...

Are you spending your time on the right things in your business?

30 Aug 2023

Contributed by Lukas

On this week's episode, we're going to talk about time allocation.  When you spend time on your business, are you are spending it on the right things...

How to overcome rejection - Mini Episode

25 Aug 2023

Contributed by Lukas

Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating ...

Prepping Your Wedding Week for Success

23 Aug 2023

Contributed by Lukas

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your w...

How to subtly sell to friends, family and businesses - Mini Episode

18 Aug 2023

Contributed by Lukas

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as sa...

The #1 way to grow your business!

16 Aug 2023

Contributed by Lukas

The number one way to grow your business is simpler than you think!Your network of wedding and event professionals is your biggest opportunity out the...

How being a florist made me sick - Mini Episode

11 Aug 2023

Contributed by Lukas

In this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visi...

Are you running your business as the business owner you want to be?

09 Aug 2023

Contributed by Lukas

 In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the ...

Build content, boost creativity with $75 - Mini Episode

04 Aug 2023

Contributed by Lukas

On this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that...

Using Canva for proposals to book more Couples

02 Aug 2023

Contributed by Lukas

 In this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the imp...

Streamlining your rental inventory

28 Jul 2023

Contributed by Lukas

In this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending fo...

Living your best Mom and business life

26 Jul 2023

Contributed by Lukas

Being a mom and a business owner can be tough.  In this episode we talk about ways to make you a more aligned business owner and living the motherhoo...

Stop Being Afraid to Say No to These Things - Mini Episode

21 Jul 2023

Contributed by Lukas

In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's o...

How niching down has skyrocketed my business

19 Jul 2023

Contributed by Lukas

In this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, J...

Does your energy level match your desired income?

14 Jul 2023

Contributed by Lukas

Many people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways t...

5 things to start outsourcing now

12 Jul 2023

Contributed by Lukas

In this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success an...

Literally, don't care- be yourself - Mini Episode

07 Jul 2023

Contributed by Lukas

In this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback ...

Creating proposals that sell

05 Jul 2023

Contributed by Lukas

On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution,...

Deposits - My Entire Process - Mini Episode

30 Jun 2023

Contributed by Lukas

In this episode of the Floral Hustle podcast, Jen shares her tips and insights on handling deposits in the floral business. She talks about simplifyin...

Three things holding you back in your business!

28 Jun 2023

Contributed by Lukas

In this week's episode of the Floral Hustle podcast, Jen discusses the three things that may be holding you back in your business. She emphasizes the ...

Forecast your year and how much to pay yourself- Tips and strategies to keep revenue on track - Mini

23 Jun 2023

Contributed by Lukas

Notes:In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on ho...

Smart Sourcing

21 Jun 2023

Contributed by Lukas

In this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is.We talk through ordering through ...

Should you raise your prices?

16 Jun 2023

Contributed by Lukas

In this episode I want to talk about some of the signs that you should be raising your pricing.

3 ways to get more done

14 Jun 2023

Contributed by Lukas

Do you have a never ending to do list? Do you feel like you never make traction on your to do list? Here are three ways for you to ditch the overwhelm...

Inquiry? What to do next to close more couples! - Minisode

09 Jun 2023

Contributed by Lukas

When you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will h...

Ordering from Overseas

07 Jun 2023

Contributed by Lukas

This episode highlights some essential factors to consider when sourcing products from overseas factories.  - Sourcing is not limited to just China,...

3 reasons to do a styled shoot - Minisode

02 Jun 2023

Contributed by Lukas

The ping in your email is real with requests for your to participate in a styled shoot. Your heart flutters and sinks at the opportunity. With so many...

Prequalifying your inquiries to save time and avoid ghosting

31 May 2023

Contributed by Lukas

Avoid ghosting and spend time with customers that are more impactful and higher probability of closing. First thing I pay attention to is did the cust...

Making social media content simple Mini Episode

26 May 2023

Contributed by Lukas

Social media should not just be pretty pictures. Your social media can of course be a place for pretty pictures but having a place for you to talk and...

A content plan to attract your ideal client!

24 May 2023

Contributed by Lukas

Start going all in on the main client you want to attract.Posting on social media should be centered around who you want to attract. With these posts ...