The Floral CEO
Episodes
Not Booked Out Yet? Here’s How to Get More Wedding Clients—Fast!
14 Apr 2025
Contributed by Lukas
Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to ...
Handling Difficult Pricing Conversations Like a Pro (Even with Tariffs Looming)
09 Apr 2025
Contributed by Lukas
The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this mini...
How to Stay Grounded When Everything Feels Like Crap (Tariffs, Overwhelm & Taking Back Control)
07 Apr 2025
Contributed by Lukas
Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shar...
How to Actually Book Weddings from Instagram (Without Losing Your Mind)
02 Apr 2025
Contributed by Lukas
In this week’s episode of The Floral Hustle, Jen dives deep into the reality of using Instagram to grow your floral business—and book more wedding...
Behind the Scenes: How I Pulled Off a $40K Floral Event in Just 2 Weeks
31 Mar 2025
Contributed by Lukas
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I man...
Easy-Peasy System for Pricing Bouquets (Without Reinventing the Wheel)
26 Mar 2025
Contributed by Lukas
Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—...
How to Network Like a CEO (Even If It Terrifies You)
24 Mar 2025
Contributed by Lukas
Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth...
When Nothing Feels Like It’s Working – How to Get Unstuck and Move Forward
19 Mar 2025
Contributed by Lukas
Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? T...
Becoming THE Go-To Florist in Your Market
17 Mar 2025
Contributed by Lukas
🌸 Want to be the first person people think of when they need flowers?This episode is all about positioning yourself as the go-to floral expert—no...
How to Break Into the Cultural Wedding Market
12 Mar 2025
Contributed by Lukas
00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting o...
Questions Every Florist Should Be Asking Themselves
10 Mar 2025
Contributed by Lukas
Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals.💡...
Why Your Goals Aren’t Happening & How to Fix It
05 Mar 2025
Contributed by Lukas
Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned?💡 In this episode, ...
How to Make Your Wedding Flower Inquiry Stand Out & Book More Clients
03 Mar 2025
Contributed by Lukas
Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—...
Mastering Styled Shoots for Your Floral Business
26 Feb 2025
Contributed by Lukas
Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen b...
How to Bounce Back After Losing a Client
24 Feb 2025
Contributed by Lukas
Losing a client sucks—it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you'r...
6 Productivity Thieves Stealing Your Time & Energy
19 Feb 2025
Contributed by Lukas
Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Pr...
Thinking About Giving Up? How to Shift from Overwhelm to Inevitable Success
17 Feb 2025
Contributed by Lukas
Are you feeling exhausted, stuck, or like your business just isn’t working? Have you thought about throwing in the towel because success feels out o...
Self-Care for Florists: The 3 things You NEED to Thrive
12 Feb 2025
Contributed by Lukas
Links not working? Check out https://www.floralceo.com/.Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of ...
🌿 The Floral CEO Mastermind 2.0 – Your Path to Growth & Community!
10 Feb 2025
Contributed by Lukas
Links not working? - Check out https://www.floralceo.com/.Are you tired of navigating the floral industry alone? Do you crave a supportive community, ...
How to Fill Your Funnel & Get More Clients in 2025
05 Feb 2025
Contributed by Lukas
Episode Summary:Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funn...
The Mindset Shift That Changed Everything: Why Your Success is Inevitable
03 Feb 2025
Contributed by Lukas
Episode Summary:In this empowering episode of The Floral Hustle Podcast, Jen shares the game-changing mindset shift that transformed her business, lif...
Mastering the Art of Wedding Consultations: Convert More Leads & Build Stronger Client Relationships
29 Jan 2025
Contributed by Lukas
Episode Summary:In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in convert...
Navigating Tariffs & Rising Costs: Strategies to Protect Your Floral Business
27 Jan 2025
Contributed by Lukas
Episode Summary:In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proa...
10 Ways to Glow Up Your Health, Business, and Self in 2025
22 Jan 2025
Contributed by Lukas
In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, an...
10 Things I'm Leaving Behind in 2024 to Thrive in 2025
20 Jan 2025
Contributed by Lukas
In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greate...
Auditing Your Circle of Influence
15 Jan 2025
Contributed by Lukas
00:00 Introduction to the Floral Hustle Podcast01:16 Auditing Your Circle of Influence02:53 Identifying Negative Influences04:34 Personal Experiences ...
Showing Up on Social Media with Your Bright and Shining Face
13 Jan 2025
Contributed by Lukas
Episode Overview:In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares prac...
Three Ways to Charge for Delivery (And Why I Prefer Situational Pricing)
08 Jan 2025
Contributed by Lukas
00:47 Situational Pricing for Deliveries01:51 Percentage-Based Delivery Fees03:59 Challenges with Percentage-Based Fees06:19 Flat Fee Delivery Pricing...
Set the Tone for 2025 with Your Word of the Year
06 Jan 2025
Contributed by Lukas
In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal...
Productivity Hacks to Crush Your Goals in 2025
01 Jan 2025
Contributed by Lukas
In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re ...
Stop Half-A*sing It: How to Achieve Real Results in Your Life and Business
30 Dec 2024
Contributed by Lukas
In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational ree...
Reflecting on 2024: Wins, Lessons, and Big Goals for 2025
25 Dec 2024
Contributed by Lukas
Episode Overview:In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 202...
Scaling Smart: Should You Expand Your Offerings in 2025?
23 Dec 2024
Contributed by Lukas
In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so...
Who do you want to be in 2025? Time to create momentum!
18 Dec 2024
Contributed by Lukas
In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do yo...
From Burnout to Balance: How Prioritizing Yourself Transforms Your Business
16 Dec 2024
Contributed by Lukas
In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putt...
Audit, Align, and Achieve: How to Plan for a Thriving Floral Business in 2025
11 Dec 2024
Contributed by Lukas
In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new...
Planning for Success in 2025 – Set Yourself Up for Growth
09 Dec 2024
Contributed by Lukas
In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creati...
My Favorite Things: Business Tools, Personal Loves & Self-Care Must-Haves
04 Dec 2024
Contributed by Lukas
In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and busines...
Positioning yourself as an expert! - Mini Episode
02 Dec 2024
Contributed by Lukas
In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether...
The Branding Glow-Up: Transforming Your Floral Business
27 Nov 2024
Contributed by Lukas
Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that...
5 Mistakes Florists Make in Large Installations (and How to Avoid Them)
25 Nov 2024
Contributed by Lukas
Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale ins...
What’s Holding You Back: The Keys to Floral Business Success
20 Nov 2024
Contributed by Lukas
In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their b...
Unlocking the Power of Flat Rate Pricing in Your Floral Business - Mini Episode
18 Nov 2024
Contributed by Lukas
Episode Summary:In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florist...
3 Key Steps to Prep Your Floral Business for Success in 2025
13 Nov 2024
Contributed by Lukas
In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From ...
Be the Face of Your Floral Business
11 Nov 2024
Contributed by Lukas
In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and...
Unlock Recurring Revenue with Franceska, the Hotel Florist
06 Nov 2024
Contributed by Lukas
In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shar...
5 Layers Every Florist Needs to Elevate Their Designs
04 Nov 2024
Contributed by Lukas
Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down...
Balancing a $100K Florist Business with Motherhood and ADHD
30 Oct 2024
Contributed by Lukas
In this episode of The Floral Hustle, host Jen dives into the realities of balancing a thriving floral business with motherhood, personal wellness, an...
3 Steps to Move Your Floral Business Toward $100K This Week
28 Oct 2024
Contributed by Lukas
In this episode, Jen shares actionable tips to help you move closer to achieving a $100,000 floral business. Whether you're just starting out or have ...
How to Consistently Book Weddings as a 100K Florist
23 Oct 2024
Contributed by Lukas
In this episode of The Floral Hustle podcast, Jen dives into the strategies that successful florists can use to keep their calendar full, even during ...
Unlock the $100K Florist Blueprint: 5 Revenue Streams You Can Start Today!
21 Oct 2024
Contributed by Lukas
In this minisode of The Floral Hustle, Jen dives into the importance of diversifying your revenue streams as a florist to build a thriving, six-figure...
100K Floral Business Secrets: Pricing, Clients, and Scaling Strategies for Success!
16 Oct 2024
Contributed by Lukas
In this special 100th episode of The Floral Hustle podcast, I dive into the essential strategies every florist needs to build a successful and profita...
The Power of Consistency: Small Actions, Big Results - Mini Episode
14 Oct 2024
Contributed by Lukas
In this week’s minisode of The Floral Hustle, Jen dives deep into the importance of consistency in building a six-figure floral business. Discover h...
My Journey to a Six-Figure Floral Business
09 Oct 2024
Contributed by Lukas
Welcome to The Floral Hustle podcast! In this episode, I, Jeni Becht, share my personal journey of scaling my floral business from a side hustle into ...
From Gross to Net: Understanding Your Floral Business Finances - Mini Episode
07 Oct 2024
Contributed by Lukas
In this minisode of The Floral Hustle podcast, host Jeni Becht dives into the realities of owning a six-figure floral business. Jeni breaks down what ...
Mindset Shifts to Build a Six-Figure Floral Business
02 Oct 2024
Contributed by Lukas
In this week’s episode of The Floral Hustle, we’re diving into the critical importance of mindset for building a six-figure floral business. Wheth...
How to Handle Floral Inquiries Like a Pro - Mini Episode
30 Sep 2024
Contributed by Lukas
Welcome back to The Floral Hustle Podcast, flower friends! In today’s minisode, I’m breaking down one of the most stressful parts of running a flo...
Five Simple Steps to Book a Wedding This Week
25 Sep 2024
Contributed by Lukas
In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past...
Launch an a la carte floral program
23 Sep 2024
Contributed by Lukas
Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an ...
Five things to start outsourcing, now!
18 Sep 2024
Contributed by Lukas
Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your flo...
My Inquiry Process- Start To Finish
16 Sep 2024
Contributed by Lukas
Welcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into b...
Creating Proposals that Sell -
11 Sep 2024
Contributed by Lukas
For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth o...
Inquiry? What to do next to close more couples! - Mini Episode
09 Sep 2024
Contributed by Lukas
For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth ori...
Unleashing Fearlessness in Your Floral Business
04 Sep 2024
Contributed by Lukas
Episode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, ma...
10 Reasons You’re Not Making Money in Your Floral Business - Mini Episode
02 Sep 2024
Contributed by Lukas
Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why ...
Breaking Free from Desperation: Shifting Your Florist Business Mindset for Success
28 Aug 2024
Contributed by Lukas
Welcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episo...
Cultivating creativity in your floral business - Mini Episode
26 Aug 2024
Contributed by Lukas
Episode Description:In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity an...
Clearing the Clutter: How Florists Can Manage Mental Load for Success
21 Aug 2024
Contributed by Lukas
Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists j...
Repurposing that doesn't suck - Mini Episode
19 Aug 2024
Contributed by Lukas
In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to...
Simplify to Amplify: Streamlining Your Floral Business for Growth and Profitability
14 Aug 2024
Contributed by Lukas
In this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amp...
5 ways to elevate your brand right now!
12 Aug 2024
Contributed by Lukas
00:00 Introduction and Purpose00:32 Key Strategies for Brand Elevation02:14 Airier Designs: Creating Dimension03:13 Showcasing Roses: Techniques and T...
Ace Berry on Authenticity, Creativity, and Overcoming Challenges in Floral Design
07 Aug 2024
Contributed by Lukas
Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houst...
Instagram Made Easy: Simplify Your Strategy and Boost Your Brand - Mini Episode
05 Aug 2024
Contributed by Lukas
Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If yo...
Achieving Your Goals: A Mid-Year Check-In for Floral Business Owners
31 Jul 2024
Contributed by Lukas
Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitor...
4 things to automate in your business - Mini Episode
29 Jul 2024
Contributed by Lukas
Automate Your Floral Business: Tips to Save Time & Reduce StressIn this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the ...
Mastering Networking: Building a Floral Business through Connections
24 Jul 2024
Contributed by Lukas
In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey...
Mini Boosting Wedding Revenue with Floral Installations: Tips and Tricks - Mini Episode
22 Jul 2024
Contributed by Lukas
In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This ...
Transform Your Floral Business: Announcing Our Unique Two-Day Workshop
17 Jul 2024
Contributed by Lukas
In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This ...
The Power of Pricing Transparency in Your Floral Business
15 Jul 2024
Contributed by Lukas
Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency ...
Business Breakthroughs- Hiawatha Floral Design
10 Jul 2024
Contributed by Lukas
Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design...
5 Ways to Up Your Instagram Game for Florists
08 Jul 2024
Contributed by Lukas
Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram prese...
Embrace Your Inner Bad*ss and Transform Your Floral Business
03 Jul 2024
Contributed by Lukas
Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through perso...
Perks and Practical Tips for Running a Home-based Floral Business - Mini Episode
01 Jul 2024
Contributed by Lukas
Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral...
How to Become the Richest Person You Know
26 Jun 2024
Contributed by Lukas
Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's no...
Measuring Business Success: Creating and Utilizing a Scorecard - Mini Episode
24 Jun 2024
Contributed by Lukas
Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determi...
Redefining Floral Design: Inside Blue Blossom Academy's Silk Flower Revolution
19 Jun 2024
Contributed by Lukas
Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Bl...
When Everything Went Wrong: Lessons from a Chaotic Wedding Weekend - Mini Episode
17 Jun 2024
Contributed by Lukas
In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather iss...
Everything you need to know about Farmer-Florist Bootcamp
12 Jun 2024
Contributed by Lukas
Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boo...
How to Pull off Multiple Weddings in a Weekend
10 Jun 2024
Contributed by Lukas
Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a singl...
All things productivity and scaling with Courtney from Coneflower Designs
05 Jun 2024
Contributed by Lukas
Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started he...
How to Overcome Anxiety and Thrive in Your Floral Business and Life - Mini Episode
03 Jun 2024
Contributed by Lukas
Welcome to this week's minisode of the Floral Hustle Podcast! In this empowering episode, host Jen dives into a topic many florists face but rarely di...
Business Breakthrough - Wanting to grow your wedding floral business with Candi's Precious Petals
29 May 2024
Contributed by Lukas
Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist...
Curious about using AI in your floral business? Listen here!
27 May 2024
Contributed by Lukas
Episode Highlights:Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses.ChatGPT Versio...
How to attract and build deeper relationships with wedding planners
22 May 2024
Contributed by Lukas
Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your mar...
How to be consistent AF in your business
20 May 2024
Contributed by Lukas
Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importan...
Mastering Difficult Conversations with Clients
15 May 2024
Contributed by Lukas
Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having ...
Mother's Day Debrief: Essentials for Every Florist's Success
13 May 2024
Contributed by Lukas
Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like M...
How to understand if your marketing is working for you!
08 May 2024
Contributed by Lukas
Welcome to another insightful episode of the Floral Hustle Podcast with your host, Jeni. This episode is a treasure trove for florists aiming to refin...
Having magnetic consultations - Mini Episode
06 May 2024
Contributed by Lukas
Welcome to another empowering minisode of the Floral Hustle Podcast, where your host Jeni shares expert insights and real-life anecdotes to help flori...
Business Breakthrough- Petal and Plume
01 May 2024
Contributed by Lukas
Welcome to The Floral Hustle, the go-to podcast for florists and creative entrepreneurs! In today’s episode, we delve into a live coaching session w...