From a very young age, it was clear that selling was encoded in Gary Tramer’s DNA. His aptitude for sales emerged early when he was a scrappy little kid riding his bike around the neighborhood with his friends. He and his gang would steal their neighbors’ plants, re-pot them into yogurt containers, and sell them back to the same neighbors. With the money they made, Tramer and company would indulge in Fizz Wiz, Warheads, and other junk from the candy shop. “We were crafting our humble entrepreneurial beginnings,” Tramer says. From these humble beginnings, Tramer has evolved to start and run several successful sales-focused businesses, up to today’s LeadChat company, where revenues reach over $1 million. He’s become a true master, with roots in face-to-face selling that he adapted and scaled up using cutting-edge digital tools. And he dished all of his secrets for us in this interview. In this interview you will learn: From start to finish, what goes into making and closing leads Dozens of helpful tools you can start using today for your own sales strategy The different ways you can test your ads without breaking the bank The process of utilizing traditional marketing techniques in a digital setting What it takes to train your salespeople with no experience into becoming absolute sales machines & much more!

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