Ep. 61: The Nike Cryoshot and Why the Unity Cup Meant So Much

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Recorded05 Jun 2025

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Show notes

Just as Boots Only Summer has arrived, Nike begin the roll-out for their new Cryoshot silhouette. It’s an innovative new drop, but it's not the first time the Swoosh has transformed football boots into sneakers. The VERSUS team breaks down why Nike is doubling down on this approach after the relaunch of the Total 90. We also dive into why the Unity Cup was such a success, and why the media terming Black players as arrogant is a dangerous narrative. The Future of Football is a podcast from VERSUS, bringing you closer to the people, stories and ideas shaping the next era of the game. Mayowa Quadri (@mayowaquadri_) Ahmed Shooble (@ahmedshooble) Johnny Kay (@Ojhnyn)

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