Define the Win or You’ll Never Hit It | Ep 940
episodePreviously titled “Define the Win or You’ll Never Hit It | Ep 998” — renamed by the publisher on Aug 2, 2026
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What is the significance of predicting outcomes in business?
If you are not good at predicting what is going to happen next, life will be hard for you. And the better you get at predicting what's going to happen next, the more you will get what you want. And so then being able to predict what's going to happen requires a an accurate framework of how reality works and i think that that's where you know if you've lost everything and then you can rebuild it again it's because you accurately review view reality and it wasn't luck you can redo it again and so for me i think a big part of it was like i find like the most people don't know what they're saying most of the time Like the vast majority of people spend their time regurgitating and re parroting things that they never thought about.
And so I think that the single greatest razor that I have for defining reality more accurately has been removing all sentiment, emotion and quote psychology from the equation and only looking at it from a behaviorist frame of what can I observe?
How can removing emotion enhance decision-making?
where you put out a lot of content. And so I don't know what, and I can't imagine you do all of it, you have help I would imagine.
So the reason that I think the brand has been consistent across the board is because I do, all content that goes out is me. So basically anything that's written, I wrote, or is a transcription of something I said. So those are like, if I said it, I'll stand by it. And so like captions on Instagram are just tweets. LinkedIn posts are transcriptions and or transcriptions plus tweets or many tweets put together. But X is still my, my like core. That's like my, that's like my home base. X is where my source of truth and then everything kind of springs from X.
So you put out two or three or four a day. You probably scroll the comments and you probably get inspiration like, oh, I'm seeing a lot of people say this thing.
No, not at all. So the only tool I use is a tool that allows me to schedule things in the future. And so I'll have a conversation with you and something will come up and I'll be like, oh, that was a pithy thing I just said. And then I'll just put it to whatever my next tweet moment is and then it'll come out whenever it comes out. And so that's, that's like my, my tweet strategy. And then the team, when I do like the live streams or whatever, like the team's behind the camera here. And, you know, I've got one or two of my guys who's like taking notes. I'm like, oh, that was a cool thing you said. And then they'll send it to me afterwards. And then when I go and make tweets in bulk, which I do like every once in a while, they'll just send me a shitload of quotes that I've said.
And then I'll just, you know, massage the edges and then post it.
What percentage of your time per week is dedicated just like content creation?
So as of right now, I do one recording day a week, which is like four hours. And then on weekends, I spend about two hours on written. So six hours-ish.
And when you're sitting down to rice, do you ask yourself questions like, what's something that I learned today? Or I don't know. No, not really. Um... it's it's it no honestly not um i just like i think you chuck does this as well and you do this too you taught in soundbites but you use bacon frameworks i don't think like that at all it does not come naturally to me and whenever i hear you or we have a mutual friend ryan dice yeah And Ryan was like, he was like, make me feel like a jerk. He was like, you don't think in frameworks? Like, how do you learn something and then think how you're going to teach it to your team or whatever? I'm like, I don't know, man. I'm like a Neanderthal. Like, I just kind of like flip by life sometimes.
And I just like, I don't like reflecting, thinking of framework.
I think frameworks happen when you have to reteach or reuse the same thought process over and over again. And so rather than re-deriving the same decision set, you create a framework to give yourself mental shorthand. And so I think it's just like, I created the scaling, like you were at the implementation workshop, like the MOSI 6 or whatever.
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Chapters
7 chapters
1
What is the significance of predicting outcomes in business?
0:06–1:11
2
How can removing emotion enhance decision-making?
1:11–5:18
3
What strategies does Alex use for consistent content creation?
5:18–13:10
4
How does Alex define success in hiring practices?
13:10–15:46
5
What is the importance of general intelligence in hiring?
15:46–22:24
6
What role does pain play in effective marketing?
22:24–25:34
7
How can one effectively communicate expectations to employees?
25:34–57:35