Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951
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What are the highest ROI social media platforms?
What is your highest ROI or best social media channels right now? Between the ones that you're working on.
How did Alex and Leila meet?
YouTube.
What strategies help balance business growth and personal relationships?
YouTube? All right, that's number one. Yeah, I would say probably YouTube and Instagram.
How can one effectively make cold calls to achieve business success?
What about you?
What is the productivity hack for managing ADHD?
I would also agree that YouTube and Instagram are my number one and number two. Yeah. And yeah, that goes for everybody. I actually did a huge video that broke down all of our lead flow and where it came from. Did you really? Yeah. Did it get good views? Crushed. Someone should link it there. Oh my God. And so I think the way to think about it, and I ranked them kind of S tiered or whatever, but it was like, how much discoverability is there? How easy is it to generate kind of purchase intent? So like cost action. And so I'll tell you something that we found from school is that Instagram generates significantly more traffic than YouTube does. But YouTube traffic converts at like three or four times the percentage.
And so YouTube is still for most, because a lot of people who are on school who have communities have some content of some sort. And again, to be clear, some people have like 1,000 followers. You don't need a lot. You just need something. And so the people who have it, they track where, because we can see attribution. YouTube is making them more money, even though Instagram sends more traffic. But the first one and two for most people are going to be those buckets. We have seen that people do well at monetizing TikTok. if they send the traffic to Instagram. Don't ask me why, but that's literally the CTA that they'll have inside their bio, so just a tactical hack for you. If you have trouble monetizing your TikTok, make the CTA DM me on IG, and then that enters the Instagram world, and for whatever reason, people are way more likely to do commerce and transact on Instagram, especially for more expensive stuff.
Now, that being said, you've got podcasts, you've got emails, things like that. Those are what I would consider middle of funnel. People don't really get discovered. No one's like, I just found this new email newsletter. That doesn't really happen. It's follow-up. And podcasts... Honestly, nowadays, very tough to get discovered via podcasts. More realistically, you repurpose your YouTube content as podcast material and people discover your podcast through your YouTube content. So if I had two platforms I would bet on, it would be YouTube and Instagram in terms of monetization. And I've just seen that across creators.
How do YouTube and Instagram compare in terms of traffic and conversions?
Nice. How did you guys meet? Real Greg, there you go. That's my question? Yeah. We met on Bumble, Greg. I don't know if you've heard about it, but it's a dating app. And Alex had, I think his profile was like... I looked sick. Owned four gyms working out whiskey. Cheap bourbon, expensive steaks. Expensive steaks. Sorry, sorry, sorry. Something cheesy. And then you had a picture of you... She says as it converted her. And then you had a picture of yourself from college in the water from spring break. Mind you, she says that I was 25. College was not like that long ago. I know, but when I met you, I was like, you don't look the same. I was bigger. And then we met for Froyo for our first date. And I think Alex wrote me off immediately because I have a back tat.
I did. And he saw it, which, by the way, I got when I was like 18 and drunk and high, so sorry. Yeah, it was tough. Then you immediately were like rude to me. Not rude, but you just were very neutral. I was trying to get the date over with. And then we sat down and started talking. Then you warmed up, and then I realized that you needed to eat. And that was part of it. And then once you had the food, I think you were much friendlier. Nothing like sprinkles to cheer the day up. All right, I'm gonna ask you a follow-up that's business related. Me? Yeah. Okay, what do you want to ask me? Okay, give tips on how to get into a relationship when you're working to get to your best life. Like start a business and risk stuff.
I don't know what that means, crazy grace? I think it's funny when people say I want to have my best life as if a relationship is not part of your best life.
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Chapters
6 chapters
1
What are the highest ROI social media platforms?
0:00–0:06
2
How did Alex and Leila meet?
0:06–0:07
3
What strategies help balance business growth and personal relationships?
0:07–0:13
4
How can one effectively make cold calls to achieve business success?
0:13–0:15
5
What is the productivity hack for managing ADHD?
0:15–2:12
6
How do YouTube and Instagram compare in terms of traffic and conversions?
2:12–10:38