Focus On Increasing Traffic | Ep 794
episodePreviously titled “Focus On Increasing Traffic | Ep 813” — renamed by the publisher on Aug 2, 2026
Transcript
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Transcript generated automatically by AI and may contain errors.
What insights did Mr. Beast share about headlines?
I was talking to Mr. Beast about this concept and I was like, yeah, I know we need to work on our headlines. They're a little bit too click baiting. I remember he stopped and he was like, absolutely not. And I was like, what do you mean? He was like, you should absolutely have click bait headlines. He's like, they should just be true. They should be baiting the click.
Should businesses focus on increasing traffic?
But then when the person gets in, it's exactly what they thought it was going to be. The deception comes from when someone thinks it's something and it ends up being something different. The big question is, should you focus on getting more traffic? And for most businesses, the answer is yes, because the return on investments on increments are by definition incremental. Whereas if you can increase inputs 100 fold, they are orders of magnitude difference. If you have a conversion rate, let's call it of 2% on your about page. And that would be a benchmark, right? That would be about normal. 4% is the one for everything on school. But let's just say, well, let's just say 4%. Fine. So your average there. Okay, fine.
How significant is the conversion rate in business?
Now, you can tweak a lot of things to try and go from 4% to 5%. That would be a 20% improvement. But most times, if you were to take your income and raise it by 20%, you'd probably be happy. But especially if you're earlier on, you want to increase in order of magnitudes. And to be clear, if you're later on, you want to increase in order of magnitudes as well, because it will relatively be the same to you. And so going from $1,000 to $1,200 is the same as going from $1 million a month to $1.2 million. But much more fun to go from $1 million to $10 million or from $1,000 a month to $10,000 a month or more. And so most of the large increases in revenue that occur come from order of magnitude implementations, things that change the dynamics of the game. And so one of the obvious ways of doing this is building traffic or increasing traffic through making content.
Why are large increases in revenue essential?
Big picture, a lot of the content that's out there has what I would consider too little pre and too little post, meaning basically no preparation and no post-production. meaning it's just shit. On top of that, the actual content itself isn't really based on anything besides someone having some verbal commitment to themselves that they're going to, quote, make content rather than solve problems for their audience or their customers. Big thing number one that I'll state outright, which is that if you have customers, when you make content, if they get value from that content, they will still ascribe it to the thing they bought from you.
How can content help retain customers?
So fun fact is that you can retain customers on a purchased product by providing more free content because your brain is not going to delineate where you've received value from, only that you receive value. So basically you continue to reinforce the positive association that someone in your audience has, customer or otherwise, when you make positive content. So that's reason number one, right? Reason number two is that it increases the likelihood that people who have not bought from you will buy from you in the future, whether they come from ads, they come from outbound, or they just come from the content itself because they will consume other pieces of content. Probably one of my largest changes in how I've seen business overall is my understanding of marketing to quote logical and emotional buyers. And so if you were to listen to my stuff years ago, I would have talked about logic and emotional buyers. And I think for the most part, that was because I hadn't spent. a lot of time really diving into it.
I kind of just like heard that and sounded smart enough. And so I just kind of repeated and that's kind of how I went. The more I've looked into it, the more I think that it's actually a question of how much information is required to make a decision. And so instead of being two people on either side, logical buyers and emotional buyers, it's actually a dollar sign on one side, which means that they've made enough They've learned enough information to make a decision. And then where they sit on this continuum, right? So on all the way furthest away from the dollar, some people require a tremendous amount of information.
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Chapters
8 chapters
1
What insights did Mr. Beast share about headlines?
0:00–0:16
2
Should businesses focus on increasing traffic?
0:16–0:59
3
How significant is the conversion rate in business?
0:59–1:50
4
Why are large increases in revenue essential?
1:50–2:30
5
How can content help retain customers?
2:30–4:37
6
What is the difference between logical and emotional buyers?
4:37–7:11
7
How can you sell to high information buyers?
7:11–8:24
8
What makes better offers crucial for business success?
8:24–33:16