How I’d Scale This Business From $1M to $3M
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What is Mim’s seven-figure sticker business model and revenue breakdown?
My name is Alex Ramosi, and this is Scale or Fail.
Hi.
Ma'am, what's up? You ready? So, tell me about the business.
I help people make stickers. For the last 12 months, I made 1.1 million Australian, which roughly works out to be about 800k. So I've made multiple seven figures over the past 10 years altogether, but hit my first seven figure year, which is very exciting. So profit is around the 30 to 35% mark. And my goal for the next three years is to reach 3 million USD per year.
How do you make money?
I make money with low ticket digital products. So all of my teaching is online. And my main membership is Secret Sticker Society. Currently, the rates are 27 US dollars per month or 270 per year. And then loads of other low ticket digital products that can be interchanged for upsells. I have really good upsell game. So that's great.
Okay, there's a lot of stuff though. So yeah, how many funnels is this?
Over the last 10 years, I would be embarrassed to tell you how many funnels we have. How many funnels are you running right now? So right now with the main membership, with Secret Sticker Society, the main funnel is a live paid bootcamp that I launched three times per year.
But the main thing is it's Secret Sticker Society. You've got a bunch of upsells in the funneled offset CAC to the greatest degree possible.
Yeah.
You go to the launch and then you sell Secret Sticker Society in the back.
That's right.
Okay, got it.
Yeah.
What are the numbers you got for acquisition? Okay. The live paid launch is $10. Is it the tickets $10? That's right. So there's no free?
No free.
So it's paid. Okay. Paid challenges. Cost you $37 to get it.
Yes.
You have a 22% conversion rate on... Into the membership. Of people who buy a ticket?
That's right.
That's huge.
Yeah. I'm really happy with that.
What's AOV?
It would be about $36.
So you're almost breaking even.
Some of the events, I am slightly in the red, but by the end of the event, I'm always profitable. And then two of the bootcamps that I've ran, I've been profitable from day one. So I've been up. They're my favorite ones.
Okay. All right. What do you think's stopping you right now?
I feel that if I could get more people into the challenge, I feel so strong now that I have that strong conversion of bringing people in. I know what to do. It's really quite tried and tested. If I could get a higher volume of people into the boot camp, I'm safe to convert them. So that has been something that has definitely held me back.
What acquisition and conversion metrics are currently limiting growth?
And then, you know, I know that I have not reached the cap in any way of being able to lower that CPA. So... I think that even just making the switch with the past launch of pushing the annual membership doubled the average order value. So that made a huge difference, way bigger than I thought it would, and an instant difference.
Step one, add the annual. Make that the only offer available. I want to be clear. The only offer available is the annual with the bonuses.
Okay, so annual only at the next launch?
Yes.
Someone wise told me to do that. And I did it and it worked. Okay, yeah.
Yeah, we'll probably do some more stuff there too. Yeah, great. Okay, so why is scaling so important to you? Why not just make money and just chill where you're at?
Well, I really want to be able to pay off my home loan. I'm married. I've got two kids. Ten years ago when I set the business up, I was diagnosed with breast cancer. Thankfully, ten years on, all is really well now, which is great. But at the time, which was obviously a very dark period of my life. I set the business up really as a creative project to do something just for me to take my mind off it. And little did I know that 10 years on, I'd be teaching 20,000 plus crafters to make stickers. I'm ex-corporate, so completely different to what I'd done before. But what this has left me with is a really strong desire to be able to set my family up financially. I'm here to be open and to learn. And I will implement on everything that I'm told to do.
I'm a really good student, verging on being a bit of a teacher's pet. Like I will just do anything that, you know, that you know more than me on this.
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Chapters
4 chapters
1
What is Mim’s seven-figure sticker business model and revenue breakdown?
0:00–2:37
2
What acquisition and conversion metrics are currently limiting growth?
2:37–14:14
3
Why should you be willing to raise Meta ad spend and what spending cadence works?
14:14–19:15
4
How can AI, UGC and static ads multiply creative volume for launches?
19:15–23:09