How My $250 Million Portfolio Actually Makes Money | Ep 965
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How does Acquisition.com convert attention into revenue?
Here's how my $250 million plus portfolio actually makes money. Welcome to ACQ.
What strategies are used for low ticket conversions and advisory services?
I'm Alex, co-founder of the company, and the point of this video is to help show you how Acquisition.com and ACQ actually make money. And so what I want to walk you through is how we turn raw attention, so eyeballs, into money and then what we do with that money to kind of spin the entire flywheel.
How is income reinvested into real estate and ventures?
And we do all of this in the service of the larger mission, which is to make real business education accessible for everyone. And the reason we made that the mission is because when Layla and I had sold our first company, we were like, you know what?
What does the future network of ACQ look like?
What's something that gets us out of bed every day? What's something that we're really motivated by?
How does the Disney-style business model apply to ACQ?
And we are products of the personal development, alternative education, if you will, world. And it's the thing that lights us up the most. And there are very few people who have the credibility to teach business. There's some people who do it.
What is the core promise behind ACQ's monetization strategy?
Not all people who have a lot of credibility who do it. And the people who have the most credibility don't do it because they're doing other stuff. And so we thought that that would be a really good void to attack. So let's walk through how we actually make money. So at the onset, we have eyeballs.
How does ACQ's advisory practice operate and generate revenue?
So there's this big world of people out here, right? And so these eyeballs for us, the ones that we are really targeting are business owners and people who are one degree from that, which would be business interested, entrepreneurs, seekers, people who want to turn whatever they do into some sort of business. Now, the vast majority of people who are what I would consider the entrepreneurs, we help them directly, but mostly for free. And then the business owners who are sent up are the ones that we end up eventually monetizing and create further relationships with. And so you can kind of think of this kind of like an onion, and there's gonna be a handful of arrows that work around, but I'll do my very best to describe this to you.
All right, so this is where we put our media. So this is kind of the first big input that we have as a business. This is where our content goes. This is courses that we have on our site. content, podcasts, et cetera, YouTube videos, all of this stuff goes in here. This is what we create every day. We put money and we put effort and we put team into this, right?
What is the vision for the future of Acquisition.com?
This thing gets some of this attention. And so then we move to the next part of this process. So we have to get this raw attention to then give us some sort of contact information so that we can create some sort of conversion event. Now, depending on where these people are, some people convert because they want to join our email list. for the Mozy Minute, which is in some ways a product in of itself, which then gets people on that list so we can further advertise to them. The next thing that some people do is that they'll go to Skool, which is one of our portfolio companies that we have so people can start communities online. It's the only big brand association that we've made publicly. And that company continues to grow and grow and grow.
And the rest of the conversion mechanism then goes to books. So this is people who buy books on our site or buy books on Amazon. And through these things, we get these kind of like minor conversions. This is a free trial into a $9 thing. This is a $30 book. This is a free email list. So once we have these conversions that come in, at this point, we can funnel them to the different components of the business that have higher value added services that we can offer them. Now, as of today, we really only have one, which is AP or the advisory practice. These are the workshops that we actually hold in Vegas at our headquarters with our associates, our analysts, our directors who help hands-on with business owners.
And so we have three levels within the advisory practice. We have L1, L2, and L3. And some of these things may be subject to change, but as they currently exist right now, this is about $5,000, this is $35,000, and this is $135,000.
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Chapters
8 chapters
1
How does Acquisition.com convert attention into revenue?
0:00–0:05
2
What strategies are used for low ticket conversions and advisory services?
0:05–0:24
3
How is income reinvested into real estate and ventures?
0:24–0:35
4
What does the future network of ACQ look like?
0:35–0:38
5
How does the Disney-style business model apply to ACQ?
0:38–0:51
6
What is the core promise behind ACQ's monetization strategy?
0:51–1:05
7
How does ACQ's advisory practice operate and generate revenue?
1:05–2:00
8
What is the vision for the future of Acquisition.com?
2:00–15:06
Speakers
2 identifiedMore from The Game with Alex Hormozi
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