How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 917
episodePreviously titled “How to Charge 3x Without Losing Clients. Hormozi Hotline | Ep 975” — renamed by the publisher on Aug 2, 2026
Transcript
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What is the main topic discussed in this episode?
We're gonna do more Mosey, her Mosey hotline, and we're gonna come in hot. What if AI kills us all? You won't know, because you'll be dead. And if it kills everyone, then all status games are over. And as soon as it's human against machine, we all lose. And until then, it's going to be humans using machines against humans using machines, which is what it's been since the dawn of time, except swap machines for tech, but you get the idea. I would love to know how to be a giver and not a taker. Super easy, bro. You just give and don't ask for anything back, and you give to people. And then when they ask you if they can do something, then at that point, you're taking.
Hey, Alex, how you doing?
What's up, man? All right, talk to me.
Yeah, man, dude, this is Sonia. This is Dr. Sander DeZerich, man. I'm a chiropractor. Been two years in so far, seven years as a total chiropractor. And yeah, man, I'm just trying to figure out like, okay, when I build momentum this year, and it's like, okay, how do I know when to keep going for more? How do I know when to just keep the momentum that I'm at, not overstretch? Because I made a mistake earlier this year, and I'm just riding the loams ever since. What was the mistake? I... Started diving into mentors, sales coaching, marketing on Facebook. I'm just getting in all these expenses just trying to grow from the revenue I got.
Okay. Well, first off, I'll say this. If you pay one-time expenses in order for you to learn, I wouldn't see those as losses unless you learn nothing. If you learn things that are just you need to put into place in the business and they haven't fully come to fruition yet, I just see that as an investment. So I just wouldn't frame it that way, like thing one. Okay. Second thing, are you at full capacity at your existing location?
No, I'm not, no.
Okay, got it. So do you know how to advertise to get leads?
I've had some help from other marketing companies.
Okay. I think it's worth you learning for yourself if you want to be in this. Because the transition that you have to make right now, and this is a bit of a decision for you, which is do I want to be an artist or do I want to be a businessman? And there's nothing wrong with either of those. But you have to make a choice. Let me give you a totally different example, but it'll illustrate the point. So let's say that you're really good at making leather wallets. And let's say you're a craftsman. And so you make these leather wallets. People start wanting them. You keep making more leather wallets. There's two success paths. Success path one is like you just love making wallets, but you have more demand than you have time.
And so you keep doing a good job, and people keep wanting them. And so you can only make... 10 wallets a day or whatever your math is. And then all you do is you keep raising the price because you have more demand than you can handle. Keep raising the price.
How can I avoid overstretching while building momentum in my business?
And that is, to me, the path of the technician is the path of the artist. The other path, and there's nothing wrong with that. And you can make a ton of money doing that. The other path is the path of businessman. He says, okay, I have these leather wallets. I can hire other people to make these wallets for me. I'm going to train them up, or I can build machines that can do this with automation. I'm going to build a manufacturing line. that can make these wallets even better than I could at, you know, a faster rate. And I can do it because I'm buying in bulk. I can buy, you know, materials for half the price. And then all of a sudden he becomes a businessman, right? But all of a sudden you're like, wait, I was a wallet guy.
Why do I have to learn manufacturing and supply and all this other stuff? It's like, well, it's because it's a different game. And so I think for you as a chiropractor, you have to make the call. Do I want to be a businessman or do I want to be a chiropractor? Do I want to be a technician or do I want to be in the game?
I think I've been, I went from being the artist to let me switch to businessman.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–2:43
2
How can I avoid overstretching while building momentum in my business?
2:43–4:14
3
What should I consider when investing in business education?
4:14–5:18
4
How do I know if I'm at full capacity in my business?
5:18–6:25
5
What are the differences between being an artist and a businessman?
6:25–17:17
Speakers
3 identifiedMore from The Game with Alex Hormozi
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