How to Get Your First Five Customers | Spotify Video Exclusive
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How can I build my initial lead lists?
I'm gonna show you how to get your first five customers in 10 steps. The wild world of YouTube has videos everywhere telling you how to scale and grow, but I think people overcomplicate it. And so this is actually a sneak peek from my new book, 100 Billion Dollar Leads. It comes out 8-19. You can go to acquisition.com forward slash leads.
What communication platform should I choose for outreach?
Let's dive in. So the first step to getting this going is you need to get a list. but i don't have a list alex you're damn straight you do number one i want you to go to your email account to pull all the contacts that you have in there anybody that you've ever messaged or emailed that becomes list one list two is i want you to go to every single social media profile that you have what are your social media profiles where you can direct message people so if you have followers that you can dm i want you to write down every single one of those people list number three pull out your phone look through your contacts and I want you to export them. List one is all your email contacts, list two is all of your social contacts, and list three is all of your phone and private personal contacts.
How do I craft personalized messages for potential clients?
If you add all three of those together, you will have a shitload more leads than you thought you did. And you're like, wait, you're gonna ask me to contact these people? Slow down. Not yet, and we're not gonna do it in a really weird way. I'm gonna show you how to do it in a classy way.
What is an effective outreach strategy for gaining clients?
This is how I start every business I have and have people thank me for it. The second step is that you pick a platform. All right, so you have all these contacts, but you're gonna have to pick one platform that you're gonna start messaging or emailing them with. Start with the one that you have the most people on. So if you have the most Instagram people or you have the most email contacts or you have more people on your phone than any of those, start there.
How should I engage with replies from my outreach?
Step three, but what do I say? You personalize your message. So what you want to do is you want to use something you already know about the person or prospect in order to initiate reaching out to them. This is also just called being a human being. What you do is you take 30 seconds, you look at someone's profile and you say, oh, they have got this thing.
What strategies can I use to leverage my existing network?
We have something in common. And you can reach out to them with that as your primary message. So for example, you're like, hey, saw you got a baby. Hey, saw you switch jobs. Hey, saw you move.
How can I convert leads into engaged clients?
Hey, you saw that movie last weekend. It doesn't matter. All you need to show is that you took a few seconds to actually not just blast some sort of message. Step four, you reach out and you reach out to 100 people every single day. So let's say you had 3000 people between all your emails, all your phone contacts and every single follower across all your social medias.
What steps should I take to maintain relationships and scale my business?
It took you 20 years to send your first DM and it'll take you two minutes to send the second one. Everything must be hard before it can be easy. So just get over the hump, send it just something so you can realize that you won't die. Step five, what do I say if they reply? You warm them up. I use a framework that I call ACA. You acknowledge, compliment, and you ask. For example, I can acknowledge and say, oh, so you have two kids. You're gonna compliment them about the thing. So it's like, wow, you have two kids. You must be a super mom. working full-time and having two kids. When we go to ask, we're gonna tie our ask to the compliment we just gave them. Then we transition to whatever type of question that's gonna lead them to the service we sell.
If I was selling weight loss, I'd be like, hey, so you're a superman. How do you have time to eat right and work out? Wait a second. This sounds like selling, it's not, talking fucking humans. Step six, invite their friends. When you're talking about this stuff, you're not going to sell them. This is fucking huge. You're not gonna solicit them. You asked a question, they're gonna tell you stuff, and then it's gonna be like, oh yeah. By the way, do you know anyone who's looking for X, Y, and Z?
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Chapters
8 chapters
1
How can I build my initial lead lists?
0:00–0:15
2
What communication platform should I choose for outreach?
0:15–0:51
3
How do I craft personalized messages for potential clients?
0:51–1:02
4
What is an effective outreach strategy for gaining clients?
1:02–1:19
5
How should I engage with replies from my outreach?
1:19–1:34
6
What strategies can I use to leverage my existing network?
1:34–1:44
7
How can I convert leads into engaged clients?
1:44–2:04
8
What steps should I take to maintain relationships and scale my business?
2:04–10:12