My 12 Hour Work Day | Spotify Video Exclusive
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What insights does Alex share about writing his book?
What do we really want to do?
How does Alex's morning routine contribute to his productivity?
What's the actual impact?
What strategies does Alex use to handle criticism and negativity?
If at the end of our lives, we have something that is a shining beacon of a different way to do business, that to me is something worth fighting for.
How does Alex define effective leadership in business?
What's on deck for today?
What tools does Alex recommend for enhancing productivity?
I am working on the book.
You know what's going to happen when everyone sees this moment, right? What?
How does branding influence business success according to Alex?
They're going to be like, when's the book coming out? What do you have to say?
Oh.
What challenges does Alex face in the book publishing process?
What were we talking about?
Oh, I don't know. What is it?
How does audience engagement affect content creation for Alex?
We could mention it. We could just like insert it casually in this vlog. That's a pretty big deal, honestly. They just found out for the first time.
That's right. I get some messages that are like offended. They're like, yo, what the fuck? Where's the book? They're like, I need some leads, bro. Give me your book.
Real quick. This is really the first time we're kind of seeing you in the morning. And you're not meditating. You're not journaling. You're not doing your red light sauna.
I mean, I should. Normally, I have like a three hour routine just so that I'm capable to function as a human being. I have a long affirmation routine that I do. There's a wall mirror over there that I just, that's where I just say them to myself. You're amazing. You're fantastic. People love you. Comments don't mean anything. This is decaf.
All decaf?
Yeah.
Wow. So you drink it just because you like the flavor?
Actually, I drink whatever Layla usually drinks, because it's easier for me to just be like, two. If someone gets plastic surgery, right, of any kind, the real real is that either say nothing or be positive about it because they can't change it. Like you wouldn't say that to somebody who didn't have their nose changed, but the feature is still permanent.
I had one guy message me and he started commenting on all my posts and he was like, evil, horrible, all this shit. And then I like looked in my inbox and he was like messaging and he was like, you don't want what's best for us because if you really did, you would give us the name of your plastic surgeon.
He's like, you want us all to be poor and ugly. There are days where Layla would be not in as good of a mood. And I would try and be like, hey, what can I do? Let me do these things. And she would still stay in kind of a bad mood. And so then what would happen is I would then get stern and be like, all right, do your own thing. And what would happen is that she would then snap out of it. As soon as I got mean. And so then what she taught me is that if I am mean, she will stop being in a bad mood. Right. As soon as you start having punishment and reward as things in your dialect and thinking what happens afterwards, kids cry, parent gives them a cookie, and you now teach them to cry to get cookies. It's just so simple.
And the other piece is if you reward too long afterwards, you still teach them something, but not what you intended. A parent, for example, fast forward, has a teenager who sneaks out of the house, right? And then they come back in the middle of the night, And then as soon as they walk in the door, they punish them. And so what happens? You punish a kid for coming home. And then they're surprised the kid doesn't want to come home.
What's your day looking like? What's on the agenda?
Leadership meeting, pipeline review, book meeting. I have a bi-weekly with two of our teammates that I try and do with some of the non-executive team.
And you do that every day? You try and block up until noon or 1?
Yeah, and then Layla's been doing such a good job, though, that there are more days where I just have nothing on my calendar at all, which is awesome and amazing.
Why do you like having nothing on your calendar?
I just have more time to work. Farewell. Farewell, my love. Sweet queen. Little guy for a guy? You want a little guy? I might hold. Great way to start the day. You can see my little workstation. I've got my iPad, which is where I draw my stuff. I've got earplugs. I've got my Nicorad. My work timer guy. So I actually don't use it all the time. It's more during the week. because people ping me.
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Chapters
8 chapters
1
What insights does Alex share about writing his book?
0:00–0:01
2
How does Alex's morning routine contribute to his productivity?
0:01–0:02
3
What strategies does Alex use to handle criticism and negativity?
0:02–0:11
4
How does Alex define effective leadership in business?
0:11–0:15
5
What tools does Alex recommend for enhancing productivity?
0:15–0:24
6
How does branding influence business success according to Alex?
0:24–0:30
7
What challenges does Alex face in the book publishing process?
0:30–0:32
8
How does audience engagement affect content creation for Alex?
0:32–15:18