So What’s Next? | Spotify Video Exclusive
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What insights does Alex share about his recent book launch?
You just spent two years of your life dedicated to this book and blew the launch out of the water. So what now?
How can defining emotions help fuel desired behaviors?
Today we're going to be going to four different podcasts to talk about what's next for the brand and beyond. Thank you. Can I have a piece of gum?
Why is it important to stay true to oneself in content creation?
Oh, it's your last one. I'm not going to do that to you. No, no, I will never take a man's last piece of gum.
What motivates sustained success beyond external rewards?
No, it's crude and unusual. Thank you.
What challenges does Alex face regarding channel sustainability?
Hello. The last piece is always a holy piece. I would have done this with him. I don't know, like, sweat it.
How does Alex redefine the concept of winning for himself?
Lady and the Tramp style.
My man. Yeah, let's rock. Your wedding ring is rubber.
Yeah. The other ring, it would get a little tight while I was sleeping and I would end up taking it off while I'm asleep and I'd be like, where is it?
Mark, you are ridiculously good at writing instruction manuals for how to make money, but if people don't know how to think and they've got a life structure that doesn't make any sense and they're wasting time on social media or even just a friend group that is going nowhere fast, what advice do you have for them to get back to the job?
One of my favorite quotes from B.F. Skinner, who was a behavior psychologist from way back in the day, was, you can lead a horse to water, but you can't make it drink. He said, well, if you bleed it out enough and you starve it and you leave it in the sun and you put the water right in front of its mouth, he's like, I can variably guarantee that I can make it drink. And so if you were to think about yourself as that horse, then it's like, okay, well, what is the equivalent of the bloodletting, the dehydration, the starving, that you can put yourself into, get the behavior you want? So starving has a negative connotation, but we can also starve out the negative things in your life, like you can starve the alcohol, you can starve the friends, and I think the easiest way to do that is to get out of the environment you're in.
What is the significance of the 'One of Zero' concept in content creation?
I think this was in Atomic Habits. In Vietnam, I think it was like 10% of troops or something were taking heroin when they were over there in the 70s. They thought there was going to be this massive problem when they came back to the States. But when they came back to the States, almost no one continued the heroin habit. And so going from Vietnam where you're doing heroin to the U.S. where you're not taking heroin had a 90% success rate, whereas the inverse is true of recovery centers in the United States today. People go there and 90% of them relapse when they go back home. And so the difference is that people were doing heroin in a different environment and then they changed their environment and then they never went back to the environment that they did heroin in.
To be fair, I think the reason a lot of people kind of like some of the content that I put out from a money-making perspective is how can I operationalize this word, right? So like patience, for example, is one that people throw out a lot. But for me, defining patience was helpful, which is figuring out what to do in the meantime. Like that's patience. Like, we're like, I'm not patient. It's like, no, you just need to figure out what to do in the meantime. I think these are like mental models around using emotions to fuel the behaviors that you want. So me defining amorphous terms like confidence, winning, respect, loyalty, sadness, anxiety, have come from my own desire to understand the words and reading the dictionary definitions and feeling like they don't provide much and they can't help me.
What is love? And you know, people are like, it's a feeling that that doesn't help me. How do I operationalize this word? Love for me, how much are you willing to sacrifice to maintain the relationship? That is how you can measure love. You could use an example of like, man, that guy works on that piece of crap car all the time. He must really love it, right? Like he's willing to sacrifice a lot to maintain that thing. To the same degree, many people would sacrifice everything for their kids. Now there's plenty of times where they don't like their kids, but they'd be willing to die for their children.
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Chapters
8 chapters
1
What insights does Alex share about his recent book launch?
0:00–0:10
2
How can defining emotions help fuel desired behaviors?
0:10–0:20
3
Why is it important to stay true to oneself in content creation?
0:20–0:25
4
What motivates sustained success beyond external rewards?
0:25–0:27
5
What challenges does Alex face regarding channel sustainability?
0:27–0:34
6
How does Alex redefine the concept of winning for himself?
0:34–1:39
7
What is the significance of the 'One of Zero' concept in content creation?
1:39–3:42
8
What mistakes do content creators often make in today's landscape?
3:42–13:16