The 4 Ways to Beat 99% Of Other Businesses | Ep 851
episodePreviously titled “The 4 Ways to Beat 99% Of Other Businesses | Ep 879” — renamed by the publisher on Aug 2, 2026
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What is the main idea for beating competition in business?
I think you can beat 99% of people not by beating them in every possible facet, but just picking one thing to beat them on. And that's how you can win in competition. Now, if you can do more than one, you dominate. What's going on, guys? This will be either the absolute best video you'll ever see, the worst video you'll ever see, or somewhere in between. So, listen, you can beat 99% of other businesses if you only pick one thing to beat them on. Now, if you can beat them in two vectors, you become a possible. But there's four that you can compete on. All right, and so that's what we're going to talk about. Now, the first of the four vectors is speed. How do I do what I'm going to do faster than everybody else?
Now, what's interesting about this is that I have been doing business for a minute now, and I would say that of the four vectors, I'm starting with speed because I actually think it's the most important of the four. And I think the reason for that is that humans learn behaviors with decreased latency, meaning... If like Facebook and Instagram or whatever you're watching this on has trained us to come back, not because they pay us to come back, because they have compressed latency for some positive outcome. And the positive outcome they give us is a thumbs up. They literally give us a little red light. And other people give actual money, but at a delay, and they struggle to get people to do things.
So think about it like this. You pay someone who works for you every two weeks. It's much harder to motivate them than if you actually paid them in real time. And paying someone in real time is actually so effective, it's illegal. And so truckers, for example, used to be able to get paid per mile and like almost essentially in real time. And so they actually outlawed it because guys would just keep driving to the point of like insanity and wouldn't sleep for days. And it was unsafe. All right. That's how powerful speed is because that is what trains behavior. And so functionally, the questions that we have to ask ourselves is, okay, if speed is going to be my competitive advantage, it doesn't matter what we do, right?
If you're in lawn care, there's components to speed, right? So on one angle, like you have to think about each of these larger vectors and smaller sub-vectors. So for speed, it could be the distance between when someone purchases and when they get something, right? That's one vector of speed. The other vector is that if you're doing something on a recurring basis, how much time is it going to take each time? So, for example, if I had a 10-minute workout, it's going to be more valuable than an hour-long workout if I could get the same results, right? If I say I'm going to help someone get leads and I can help them get those leads in an hour versus waiting a week to turn on the ads, that's more valuable. And so at all times, it's always like, how can we take what we're currently doing and do it faster?
And I can promise you, if you just did that one thing compared to everyone else in your marketplace, you just delivered faster, you will have a sustainable competitive advantage over them and be able to charge premium prices for it. And what's really interesting about speed is that speed rarely actually costs more. It typically is... It typically comes from idea alpha, meaning idea over performance. You've thought through the process of the steps better than the competition has, and as a result, you actually can get better outcomes. Now, part of this also comes down to what types of customers you're picking. If you have 100 different types of customers, it's very difficult to do things quickly because you're doing lots of different things for lots of different people. This is why niching down also helps you provide more value because you're being more selective about the customers you're picking.
And then as a result, you can be more templatized in the types of services and products that you ultimately offer. And so there's kind of three different vectors that I think about in terms of like, what can I actually do to improve speed? Because you're like, okay, I get that, but how do I actually do it? So number one is I want templates.
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