The Struggle IS THE Journey | Ep 798
episodePreviously titled “The Struggle IS THE Journey | Ep 817” — renamed by the publisher on Aug 2, 2026
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What is the price of making money?
What you complain about is the price, the price tag. No one says, hey, I don't want to make money. They say, hey, I don't like the price of making money. Hey, I don't like the price of this influence that I want to have. I don't like the price of gaining this subscriber base. I don't like the price of running ads profitably, making $5 every dollar I put in. I don't like the price of learning how to do that. But the price is the suffering that you go through not knowing and embracing the uncertainty of not knowing how long you'll have to suffer. It's not about not suffering. I think it's about finding something worthy of suffering. My number one tweet of all time happened in the last month. It was November, I think.
And it was, you must first become consistent before you can become exceptional. And I thought I would start with that because I feel in reading some of the comments and posts inside of the community that I don't think this is understood. And so I wanted to break both of those pieces apart. So first is, what is commitment? And the second is, what is exceptional?
How can commitment lead to exceptional success?
From the commitment perspective, I define commitment as the elimination of alternatives. For example, if you get married, you commit by saying that you will not be with anyone else. So you eliminate alternatives. So it's the ultimate commitment. There's a story that I really like of a young lad who was talking to his grandfather and he said he wanted to make the football team. And so they're out to breakfast and they're just a normal diner. You know, he's got some bacon, he's got some eggs, right? And he says, I wanna make varsity this year. And his grandfather looks at him and he's like, I mean, are you interested or are you committed? And he's like, I'm committed. He's like, well, this chicken that laid the eggs on your plate that you're eating right now, he said, that chicken was interested, right? He's like, but that pig that gave the bacon, the pig's committed. And I just love that as just a great visual representation of what it means to be committed.
I think many of you, and to be clear, I'm not saying you shouldn't put food on the table if this is something that's brand new for you, right? If starting a business is brand new, then I'm not saying that. That's not my point here. My point here is that there's other things, there are other alternatives that you're either entertaining mentally or that you're actually entertaining that are not this thing. And the difficulty is that there's an inherent fallacy in that belief set, which is that I will work on many things and I will see which one works when the reality is all of them can work if you do. And The second part of it is that none of them will work if you try to pursue them all. And so you may have heard the saying, you can have everything you want in life, just not at the same time. And I tend to be a believer in this, in that people have an unwillingness to make trade-offs and they try and speak in absolutes.
And I think a lot of the content that I make, for example, snippets will be taken out of context and that's the nature of the internet and decried or people will get upset about it. Because I will speak of a trade-off, and they will say, I am not willing to make that trade. And I'm saying, don't. Don't make that trade if you don't want to make that trade. But there is a price tag that is associated with the things that we want. And I think my biggest pet peeve is when people say, I want the thing, but I don't want to pay the price. And so the price in the beginning is commitment. It's consistency. You must first become consistent before you become exceptional. Consistency is one of those, as Charlie Munger put it in one of his seminal talks on, it was a graduation speech that he gave. And he talked about inverting success. He said, so how would I guarantee failure? And among the rules of guaranteeing failure is to be inconsistent. He said, it's very difficult to be unsuccessful if you are consistent.
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Chapters
6 chapters
1
What is the price of making money?
0:00–1:11
2
How can commitment lead to exceptional success?
1:11–7:46
3
What is the importance of consistency in business?
7:46–10:40
4
How does FOMO affect entrepreneurs?
10:40–24:00
5
What are the true worst-case scenarios in business?
24:00–25:44
6
How did Alex Hormozi's father overcome challenges?
25:44–30:23