Throwback: Money Making Advice You Needed to Know Yesterday | Ep 640
episodePreviously titled “Throwback: Money Making Advice You Needed to Know Yesterday | Ep 839” — renamed by the publisher on Aug 2, 2026
Transcript
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What is the focus of this throwback episode?
Welcome back to the game. This is a throwback ep. Last year, after our $100 million leads launched, the top 10 affiliates had 10 hours to ask me questions about their businesses and do it for their audiences. And my team went through that whole period and compressed it down to the absolute best moments. Enjoy.
Let's say my only goal was just to get rich AF. What is rich AF? Just so we define it. 100 million. Why not? It's a good number. Cool. You're willing to work hard, but you have limited skills and experience. What business would you start like right now in 2023?
And I have no money, right? I would probably build a boring business in services. And I would probably pick something around the body. You know, I wouldn't just start a design firm because I think that has a high likelihood of getting disrupted or, you know, in some way by AI. If I were, you know, it's as silly as it sounds, like a nail salon or a lawn care service, things that, I mean, especially body ones, you know, dentist stuff like you still have to go in and get your teeth taken care of. And many times people value the human exchange more than something robotic. So, for example, in the fitness world, like this is my like my data point around this. There was a brand called Cocoa Fit, and they struggled a ton and then eventually went out of business because they tried to automate personal training. So they created these all in one machines that would you'd have a key fob and it would count your reps. And every time you went to the machine, it would say how to do more and what you did last time. It's a really cool concept.
The problem was their theory was that the reason that people were getting results is that they didn't know what to do when the reality is that no one was showing up at the gym. People hire personal trainers because they want another human to talk to and to hold them accountable to showing up. Same reason like if you had a robot cutting hair, there might be a percentage of the population that do it. But a lot of women like the going to the hair salon and having that exchange. And so I would probably build a business around services in general would be my way. And then I would continue to scale that. And you could do that at a local chain level and you can make a lot of money doing that. Or you could do it at a national level, which would be like professional services.
I love the idea behind the core stuff that's going to be here forever. Let's say hypothetically, the great fires of Las Vegas burn everything to the ground. Okay, you lost everything. You had to start again. What would you say is the number one thing that you would have done differently to get to where you are now. And I have no reputation, right? No reputation.
Yeah, it burns my reputation on the ground with it. So I actually have lost everything before. And so I know what I did and I probably would have done the same thing. So the easiest way that I did to like go make a hundred grand in a month when I had nothing was that I would go find a business that was local, that I understood, and that I could sell something expensive for. I would front the capital to market, I would work the leads, and I would sit at the front desk and sell, and I would negotiate what they would be willing to do a big bulk of services at scale for. So for example, if I wanted to find a chiropractor and I'd say, hey, if I sent you 100 customers this month, What's the lowest rate you would do all 100 customers for this level of service?
And then I would just negotiate that down. And then I would spend as much as I could and sell it for as much as I can so I can make the spread. And then they would service the customers. And for them, it's a zero risk offer because they don't have to do anything. I front everything else. And then for me, I don't have to do anything but market and sell. And I can take all of that. And so when I lost everything, I immediately was able to make 100 grand the next month by doing that playbook.
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Chapters
5 chapters
1
What is the focus of this throwback episode?
0:00–5:43
2
How can you start a business with no money and limited skills?
5:43–31:00
3
What should you do if you lose everything in business?
31:00–53:34
4
What are the essential skills for making money?
53:34–1:18:44
5
How do freedom and discipline balance in entrepreneurship?
1:18:44–1:22:56