Throwback: When It Gets Easy, Go Hard | Ep 581
episodePreviously titled “Throwback: When It Gets Easy, Go Hard | Ep 875” — renamed by the publisher on Aug 2, 2026
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the perfect pitch for success?
There's no way to strike out. You just have to wait and wait and wait until you get the perfect pitch, that fat pitch that's in your sweet spot. And then you step up and you knock it out of the park. And if you look at the people who are the wealthiest in the world, invariably, the vast majority made their money with one vehicle.
What impactful experience shaped Alex's career?
I want to tell you a story that was really impactful for me earlier on in my life and my business career. And it was when Layla and I went to the Pirates Who Have Mastermind. Now, if you've ever, you know, listened to my podcast or you've been on this channel, I've talked about this before, but it was one of the most impactful experiences of my life. And it was because I had multiple mentors who made more than me speak belief into me and also made sure that I capitalized on the fat pitch. All right, and so I'll tell you how this went. So I was, Layla and I had just gotten married. This was 2017, May.
How did Alex's business transformation happen?
We had just gone from, you know, me almost losing everything to this business that we had just shifted from a done for you, flying out, doing gym turnarounds, to a consulting service teaching other people how to do our model. And we were like in our second month and doing $350,000 a month. It was insane. And it was just Layla, me, and an assistant selling over the kitchen table. It was absolutely bananas. I didn't even know. We made more money than I knew what to even do with. It was crazy. You know what I mean? We're living on $1,200 a month and taking home 340 of $350,000 a month. It was crazy. And so anyways, I got invited to an eight-figure mastermind. And clearly, if you're doing the math there, I'm not making eight figures. And I felt really out of place.
I was like, are you sure you want me to come? And he was like, yeah, dude. He's like, you're going to blow past eight figures. I was like, really? And so anyways, we get to this event. Super nervous to speak, because all these guys are like titans. They're all doing $10 million, $20 million, $30 million. And I think Russell at the time, I think they were doing $35 to show you how long ago it was, because now I think they're doing $150.
What advice did Alex receive from mentors?
and i got up there it was finally my turn and i you know i wrote on the board and i told how our whole process worked and how how much money our gyms were making on average actually i'll start with what alex charvin said so alex charvin was in the room he's like you have a hundred million dollar business right now and you don't even know it and i remember feeling like the air was sucked out of the room because i felt all of a sudden i was like really proud of what i had accomplished but all these guys made so much more money than me that they were like, dude, you need to like, you need to step on the gas. And I was like, what? And they were like, you've got a huge thing in front of you. If you, if you like, like you need to take advantage of this. And at the time I was saying how I was like, okay, we're making three 50 a month and I'm going to start a supplement company.
And they were like, why would you want to start a supplement company? Just double your ad spend. Cause you're not spending anything on ads right now. And I was like, okay, I guess I'll do that. Cause I listened to these guys. Cause it made more money than me. And I was like, all right. And so, That was my end all. So rather than starting another business, I just kept doing the thing that I was doing, which ended up being an amazing piece of advice for them to give me. And I probably would have sabotaged myself if I had not paid for that. So it's like, if you ever have the opportunity to spend more than you're probably comfortable with to be surrounded by people who make a lot more money than you, you will almost always disproportionately. And every time in my life, I have always disproportionately moved up faster when I can surround myself and figure out, I want them to speak into me and tell me what I cannot see.
Why is surrounding yourself with successful people crucial?
I'm like, tell me what I'm missing. What am I not seeing that you can see? Because for whatever your business is or whatever your skill set is, I'm sure that if someone who's doing something that you are very good at, you can immediately see what's going on. It takes you two seconds. You're like, oh, this is what's wrong, this is wrong, this is wrong.
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Chapters
6 chapters
1
What is the perfect pitch for success?
0:00–0:18
2
What impactful experience shaped Alex's career?
0:18–1:03
3
How did Alex's business transformation happen?
1:03–2:04
4
What advice did Alex receive from mentors?
2:04–3:19
5
Why is surrounding yourself with successful people crucial?
3:19–6:19
6
What does it mean to go hard when it gets easy?
6:19–9:33
Speakers
1 identifiedMore from The Game with Alex Hormozi
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