We Broke a Guinness World Record | Spotify Video Exclusive
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What is the importance of preparation for a large event?
There are a lot of things that can go wrong in launching something like this. You have half a million people. So you can look in a skyscraper, look all the way around Baltimore and be like, more than everyone I can see with my eyes has registered for this event. I've been prepping for the presentation for two weeks, all day, every day. I will not be the person who did not prepare. And I will do that work out of respect for everyone else's attention. Offers was a meta example, meaning the book and the course and everything that was, was purposely intended to be an offer so good, people would feel stupid saying no. The book itself was an example of the concept of the book. So $100 leads is different in that I want the example for the book, not to be around the offer, but around how we promote the book about how we got leads, which is why this event was so important to use all the different advertising methods to promote the book.
Like I could have just made a post to my audience about the book and sold plenty of copies and not needed to do warm outreach or do affiliates or do paid ads. What's the point of this meeting? What problem are we solving? The most expensive cost in almost all companies is meetings. That was supposed to be an hour long meeting and we got off in 28 minutes. What problem are we solving?
How does gratitude influence personal and professional relationships?
The second is who's required to solve it. If we know what the decision is, then it's like, I'm not needed. See ya. It'll be on Shopify. The reason we did it on Shopify was because there's a bunch of issues with Amazon for launching. But the main one was that they wouldn't accept the amount of books that we thought we would sell. Amazon limits any new book, usually to 5,000 or 10,000 hardbacks, and we had a pretty strong suspicion that we were going to sell a lot more than that. So for that reason, we basically fronted all the money, did all the prints, because we're self-published, so we're housing it, we're shipping it, we're warehousing it. I don't like anyone owning my stuff. And so whenever you publish a book, you actually sell the rights to your content, kind of like musicians where they sell their music to a label, same concept.
For me to like give you guys like a free chapter, so the fact that offers was $1.99, those are all things that a normal publisher wouldn't want me to do, because that's where they would make their money. I want every person there to watch this presentation and be like, I need to fucking work harder. Like if that's like the deepest takeaway from this whole thing, then like I can die pretty happy. I mean, most people spend their entire lives not being able to like influence 500,000 people.
What challenges arise during a book launch event?
And so like, it's not lost on me. My birthday pocket. Yeah, good morning. Thank you, appreciate it. Trevor is probably the closest thing to a brother to me. Honestly, we co-wrote the books. I get a disproportionate amount of credit, but Trevor has definitely been the one that has helped me beat up every single idea. He's been really involved in my life for a long time now, and I hope we can grow old and crotchet together. Welcome, everyone, to my book launch event. I'm so pumped to have you guys here. I promise I have spent a very long time trying to compress days and weeks and months. It's kind of like a stand-up routine. A stand-up routine that's 60 minutes has taken nine months to perfect like each 30-second bit that strung together, created an hour.
And so it's kind of the same way with this presentation is that like it's zillions of hours compressed into that. And that's why hopefully the value per second will just be like incredibly high. My first presentation, it was just like a few words and then I would talk at the slide over time. And then I started adding more like bullets and text to slide. And then I watched this presentation actually changed my life. It's a 15 minute Ted talk. It was called like death by PowerPoint. It actually like forever changed how I made presentations, which is like one idea per slide. But then I got from the marketing and sales world to pair the idea with a visual.
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Chapters
7 chapters
1
What is the importance of preparation for a large event?
0:00–1:05
2
How does gratitude influence personal and professional relationships?
1:05–2:01
3
What challenges arise during a book launch event?
2:01–3:35
4
How can tech issues impact a live event's success?
3:35–5:01
5
What strategies are effective for promoting a book?
5:01–6:12
6
How does self-publishing differ from traditional publishing?
6:12–8:21
7
What lessons can be learned from high-pressure presentations?
8:21–12:50