When To Take The Chips Off The Table | Ep 603

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The Game with Alex Hormozi 14 min 1 speaker 8 chapters transcribed 3 months ago
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What is the difference between reinvesting in business and in self?

Alex Hormozi 0:00
If you feel like you're not lacking a skill set, then you're lacking a character trait or you have a belief about the world that is false, right? It's just false. And so you have to figure out what that belief is.

Why should you take more money out of your business?

Alex Hormozi 0:09
And sometimes that investment comes with going into communities, connecting, paying to have access to people who can break that belief for you. The wealthiest people in the world see business as a game. This podcast, The Game, is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

How does losing profit affect the valuation of a business?

Alex Hormozi 0:27
My hope is that you use the lessons to grow your business and maybe someday soon partner with us to get to $100 million and beyond. I hope you share and enjoy. I wanted to talk about something that's a little different than the actual business, but very important, which is just about the money of the business.

What strategies can maximize monthly profits?

Alex Hormozi 0:43
So I'm just calling this when to take chips off the table. So as business owners, you know, we're always trying to grow. We're always trying to reinvest in our businesses.

Why is it important to rip out cash every month?

Alex Hormozi 0:50
And a mistake that I see happen many, many, many times and something that I made earlier on in my my business career is. was reinvesting in the business. And so there's a difference in my mind between reinvesting in the business versus reinvesting in yourself.

What are the consequences of not taking profits during good times?

Alex Hormozi 1:04
I think you should always reinvest in yourself, but reinvesting in your business, your business may come and go, but you will always stay, right? I mean, as long as you stay alive, right? The whole idea here is a lot of people are like, well, I didn't take anything out because I wanted to reinvest it and grow.

How can taking money out increase your net worth?

Alex Hormozi 1:20
The thing is, if you really think about it, you're reinvesting and growing because you're trying to make money. But the thing is, they're kind of like counter to one another, which means that at some point you have to decide, I'm going to take this money and keep it for me. Right.

What should you invest in instead of your business?

Alex Hormozi 1:33
And it's hard because you're like, man, some of that money that I'm taking out is money that I could be using to grow. The thing is, is what is the end game? Right. And so if the end game, let's say like this, let's play out a couple different alternative because when I'm having my one days, the VIP days that when guys are coming out, a lot of times we get into this, which is like, what's the goal? Right. And so if you have a gym, right, a single location, and you want to, like you enjoy running the gym, you enjoy that business, then the objective should be to make as much money from that business in real time, which means month over month, you take as much money as you can out of the business and the business is serving you, right?
Alex Hormozi 2:06
That's the goal. Now, if your goal is then, you know what, I'd rather have multiple locations. For me, in my opinion, the only reason to have multiple locations is because you're trying to prove a concept so that you can then go into licensing or franchising. There are very, very, very, very, very, very, very few people who make a substantial amount of money through owning multiple brick and mortar service businesses. It's typically... made on the licensing and franchising side. Because with each new location, you take on more overhead, you take on more, it costs capital to open them. And so like that nest egg that you had then gets blown into this new thing. And if you have a hiccup, all of a sudden, the nest egg and all you built at one disappears in two, right?
Alex Hormozi 2:47
And so the objective of a business is to make a profit. That is the point. That is what separates it from a nonprofit, right? And so it is my belief that you should take as much money as you can out more than you probably feel comfortable with. And that'll put you into a place of needing to make more money to pay you, which is good, because then it means you'll actually think like a business owner, like you're trying to make money rather than just trying to build something, right? And what's weird is that a lot of times when you think from the frame shift of, shoot, I really need to make money, you tend to make money, right?

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