[TREND WATCH] Fila's Louis Colon: 'Too many brands are playing in spaces where they don't fit'

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Recorded05 Apr 2019

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Show notes

For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and trend, the company's history in a variety of different categories created an opportunity to authentically stretch the brand and reach a newer, younger customer. On episode four of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Colon to discuss the role of a heritage brand, the categories a brand should enter to feel authentic, and the way a brand built for tennis courts became an essential player in streetwear.

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