Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

episode

The Glossy Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

The Songs of John Farnham: A Living Legend | Tony Cochrane (23.09.26) 7 min · 23 Sep 2026 · Whateley

Las 10 de Erazno, el Chokolatazo, Parodias, 1h 29m · 23 Sep 2026 · Erazno y La Chokolata El Podcast

Steve Hilton & Spencer Pratt: Fixing California, Cheaper Gas, Ballot Fraud & CA Republicans 55 min · 23 Sep 2026 · All-In with Chamath, Jason, Sacks & Friedberg

Optics of Alastair Clarkson's brunt sacking | The Eminently Sensible Phil Davis (23.09.26) 1 min · 23 Sep 2026 · Whateley

The Eminently Sensible Phil Davis | Whateley (23.09.26) 13 min · 23 Sep 2026 · Whateley

The impact of Zak Butters' homecoming | The Eminently Sensible Phil Davis (23.09.26) 1 min · 23 Sep 2026 · Whateley

Report any issue

Source

Recorded17 Jul 2024

Publisherfeeds.megaphone.fm ↗

Handlerec:11775594

Show notes

Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel. Days prior, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in