Authenticity is all about exposing who you are when people least expect it. That insight comes from today's guest Erin Hatzikostas, bestselling author of You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve, podcast co-host of 'b Cause Work Doesn't Have to Suck', and all-round authenticity aficionado. Erin is also a keynote speaker, coach, consultant, and leader of a recent national research study on the impact of authenticity in the workplace. In today's episode, you'll hear all about how Erin went from being a corporate CEO to, what she calls, a professional pot-stirrer. She shares the story of how she stumbled on authentic leadership in her role as CEO and how the experience led her down the path of entrepreneurship and data-driven research. You'll learn why authenticity isn't just whimsical fluff, but something you can strategically implement to achieve exceptional results, and how these claims are backed up by Erin's recent national study, The Impact of Authenticity in the Workplace. We discuss how authenticity in the workplace is proven to help retain talent, negotiate with business partners, build trust, and ultimately, achieve incredible results. We also unpack how authenticity can help address imposter syndrome, how to let go of societal misconceptions around success and sacrifice, and overcome our addiction to the grind. Today's conversation is full of profound insights, expert advice, and a huge dose of authenticity. Tune in to learn how you can start implementing these lessons in your life and achieve results you never expected!

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