If you have a skill that you can teach, making online courses is an amazing way to add value to people's lives as well as bring in significant revenue. In today's show, we discuss the nuts and bolts of creating online courses with D'Arcy Benincosa, a hugely successful online course creator and one of the most sought after luxury destination wedding photographers in the world. We kick things off hearing about how D'Arcy forged a second career path out for herself so successfully. Her creative skills drew people to her work, but it was her gift for storytelling that made them want to learn from her. The law of reciprocity is huge in marketing and one of the big takeaways from today is how well the strategy of adding massive value to your audiences without charging them a cent works.

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