When building a company, you need to decide what type of equity is more important to you — having equity in the company or getting brand equity by having that company associated with your name. Today we speak with author and business growth expert Cameron Herold who built many successful companies before focusing on his personal brand. The Founder of the COO Alliance, Cameron joins us to share his secrets on turning a personal brand into an eight-figure business. After talking about his career highlights, we dive into the importance of attaching your name to your company so that your hard work goes recognized. From taking on speaking arrangements to appearing in press interviews, Cameron gives listeners his tips on becoming the face of your company. We discuss his journey in creating the COO Alliance, what his revenue funnel looks like, and where the true value of coaching lies. Cameron then opens up his playbook and reveals the four lessons that brands need to know to scale their business. Near the end of the episode, Cameron gives listeners advice on what fees to charge and we wrap up a rich conversation by reflecting on the future of personal branding. Few business leaders have helped grow as many companies and executives as Cameron Herold. Tune in to hear some of his top insights.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related