Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You'll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you're overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint. This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related