Growing a following on social media requires a multi-pronged approach, and it's not always easy to tell what actions will yield the best results. Here to help us make sense of the current social media landscape and gain valuable insight into how to navigate and master it, is Brendan Kane, author of One Million Followers: How I Built a Massive Social Following in 30 Days. Brendan describes himself as an outside-the-box thinker who empowers brands to scale, expand and accelerate their businesses and influence. In our conversation with Brendan we discuss his approach to branding and delve into the key tenets of his new book Hook Point: How to Stand Out in a 3-Second World. Tuning in, you'll hear Brendan describe the importance of a varied distribution model as well as a breakdown of how to institute a robust process that will elevate your presence on social media. We discuss the biggest obstacles that brands face when they get stuck, no matter the size of the company, and how to use research as a tool for transforming your approach. You'll also learn about the relationship between attention, algorithms, and how to engineer virality. You won't want to miss this information-packed episode from a leader in the field. Make sure you tune in to hear it all!

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