What are the factors that determine whether a nonfiction business book will be a bestseller? In today's episode, we get together with a highly knowledgeable and accomplished figure in the world of publishing to find the answers to this question. Tom Rath is the author of several bestselling books, including StrengthsFinder 2.0, which happens to be one of the bestselling nonfiction books on Amazon. He has sold over 10 million copies of his various books over the years and is a senior scientist and advisor to Gallup, where he previously spent 13 years leading the organization's work on employee engagement, strengths, and wellbeing. Tuning in, listeners will hear what Tom has learned from his years in publishing and what characteristics have helped make his books so successful. Find out why giving your readers something tangible to do can be a good predictor for the success of a book and why it's good to base your book on one or a few central ideas. We hear from Tom about his primary goals when tackling a new writing project and how COVID-19 affected the release of his book, It's Not About You: A Brief Guide to a Meaningful Life. As we wrap up, Tom shares what has kept him humble and grounded, despite his success in business and publishing. For all this and more, join us today!

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