When the COVID-19 pandemic struck, the world of live events was decimated, and global lockdowns left the industry scrambling to adapt. At the time SAGE event management was one of the first companies to pivot and offer virtual live events at a large scale. And, after rapidly organizing a massive virtual event for one of their top clients (the legendary Tony Robbins) it quickly led to them becoming a front-runner in the virtual industry. SAGE has also been one of Brand Builders Group's most trusted partners and has helped countless clients produce high-ticket offers and grow their platforms through virtual events. Joining us today to give a breakdown of their business, and how they adapted during the height of lockdown, is the wonderful Bari Baumgardner, Founder and Chief Strategist at SAGE event management. Bari unpacks how SAGE helps its clients, what sets them apart from other event production companies, and why they lead with strategy first. You'll hear a breakdown of the differences between virtual and live events, the technology they developed to facilitate these events, and how their model allows you to cater to both logical and emotional buyers. She also shares her advice on how to get started with virtual events using nothing more than a TV, a computer, and a Zoom account. We cover a lot of ground in this episode, so if you're interested in learning more about how to host live virtual events for high-ticket offers, then make sure you tune in today!

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