As an entrepreneur or a solopreneur, there is only so much you can do yourself. And while it may be tempting to hire contractors, especially when you're starting out and wanting to keep your costs low, it's important to bear in mind the significant benefits that come from opting into an employee-based model. This week on the show, AJ sits down with Casey Clark, CEO of Cultivate Advisors, to talk about how he built and scaled his 8 figure coaching business from the ground up, in an astoundingly brief period. They discuss Casey's phenomenally successful history in franchising and how those lessons led him to establish Cultivate Advisors, a consulting company that coaches small businesses on how to grow and scale effectively. Hear about the actions that helped place them in the prestigious top 800 of the Fastest Growing Companies on the Inc 5000 list, like prioritizing the quality of their output and utilizing LinkedIn to find exceptional talent. Casey also delves into the importance of building a robust referral model, how they help their clients create sustainable lead generation, and why the two go hand in hand. Today's episode is full of keenly observed insights from someone with a wealth of knowledge and experience, so if you're looking to take your small business to the next level, make sure you tune in today!

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