Why Research is Your Competitive Advantage with Jason Dorsey

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Recorded29 Sep 2020

Publisherinfluentialpb.libsyn.com ↗

Handlerec:12478529

Show notes

Without the right research, no one knows how to sell across the generation line. Instead, many companies rely on myths, like that Generation Z doesn't like to communicate — they do, they just prefer to text. Today we speak with Jason Dorsey, a leading generational researcher and speaker, about why the research will give you a competitive advantage. He also shares his insights into Generation Z, a group that is already upsetting the marketplace. We open the conversation by chatting about his background and the work that his research firm does in providing top companies with data-driven analysis.

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